Alberto Savoia
Mountain View, California, United States
14K followers
500+ connections
About
Lecturer and Innovation Consultant at Stanford University (d.School and Stanford…
Articles by Alberto
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🚀 Innovation Lessons from Alberto Savoia: The Power of Pretotyping 🚀 I’ve recently been introduced to the fascinating work of Alberto Savoia and…
🚀 Innovation Lessons from Alberto Savoia: The Power of Pretotyping 🚀 I’ve recently been introduced to the fascinating work of Alberto Savoia and…
Liked by Alberto Savoia
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YouTube is a free university for PMs. But it's tough to cut through the noise. Top 9 PM channels you'd be crazy to miss: 1. Dan Olsen:…
YouTube is a free university for PMs. But it's tough to cut through the noise. Top 9 PM channels you'd be crazy to miss: 1. Dan Olsen:…
Liked by Alberto Savoia
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Last week I met with the Altera Intel Penang leadership team to deliver my “Advice to Aspiring Future Executives” presentation, possibly the ultimate…
Last week I met with the Altera Intel Penang leadership team to deliver my “Advice to Aspiring Future Executives” presentation, possibly the ultimate…
Liked by Alberto Savoia
Experience
Publications
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Pretotype It – Make sure you are building the right 'it' before you build 'it' right.
Alberto Savoia
The Law of Failure states:
X% of all new Y will fail
Where X% is a disheartening large percentage (say, 80-90% or more) and Y is some new thing (an app, a company, a restaurant, a novel, a non-profit organization, a genetically modified artichoke, etc.)
You've probably heard variations on the Law of Failure many times:
90% of all mobile apps don’t make any money
4 start-ups out of 5 lose money for the investors
73% of new restaurants close within one…The Law of Failure states:
X% of all new Y will fail
Where X% is a disheartening large percentage (say, 80-90% or more) and Y is some new thing (an app, a company, a restaurant, a novel, a non-profit organization, a genetically modified artichoke, etc.)
You've probably heard variations on the Law of Failure many times:
90% of all mobile apps don’t make any money
4 start-ups out of 5 lose money for the investors
73% of new restaurants close within one year
...
Most new products, services, companies, book, etc., do not succeed; primarily because they are not the right 'it' – and there's not much that you can do about such lost causes.
Pretotyping does not improve the odds of failure, nor does it help you avoid failure. Heck, it doesn't even try. Quite the contrary, pretotyping seeks failure and uses the Law of Failure to its advantage – the same way good accountants use tax laws and Lady Gaga uses paparazzi.
"Pretotype It" is a free 70 page book(let) that introduces the core concept and practices of pretotyping. -
Entrepreneurial Innovation at Google
IEEE Computer
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Italian
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