“Alexa is one of the brightest young marketing professionals I know. Quiet on initial impression, that just means she is very good at listening first. She's a smart, customer-focused thinker, with a get-it-done approach and ideas to spare. Plus, Alexa has trend-forward, creative designer's skill and mentality to boot. Alexa was a joy as a student and is leading out as a marketing director at a young age.”
About
Marketer with 14+ years of experience in marketing and advertising strategy for large and…
Experience
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Education
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Activities and Societies: Student Photographic Society, VIBE (Event Coordinating Group), Women's Basketball Manager, Orientation Group Leader
Graduated Cum Laude // Studied abroad
Volunteer Experience
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Board of Directors
NWA Center for Sexual Assault
- 2 years 6 months
Board member and Chair of the Development (Fundraising) Committee.
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Board of Directors
Ozark Natural Foods
- 1 year 1 month
Health
Board member and Secretary of the Board.
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Event Planning Volunteer
NWA Center for Sexual Assault
- 9 months
Social Services
Assisted in event planning, marketing, and graphic design.
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Business Advisory Board
John Brown University
- 2 years 2 months
Education
I worked with other business professionals to give guidance, direction, and feedback to senior Business Majors on the business plans they wrote for their capstone Business class and for the Donald W. Reynolds Governor's Cup.
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Fill the Bus Volunteer
United Way of Northwest Arkansas
- Present 8 years 3 months
Children
Volunteered at United Way's Fill the Bus event in July 2016.
Courses
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Dale Carnegie Leadership Training for Managers
15S-LTM2
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Link to Leadership Training Program
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Honors & Awards
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2021 Shorty Award Winner // Best in Restaurants
Shorty Awards
Winner, Best in Restaurants for Starbucks' Stars for Everyone Loyalty App Campaign. I was the strategist on the project. https://shortyawards.com/13th/stars-for-everyone-sfe
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2021 Shorty Award Finalist // Consumer Brand
Shorty Awards
A finalist in the Consumer Brand category for Starbucks' Stars for Everyone Loyalty App Campaign. I was the strategist on the project. https://shortyawards.com/13th/stars-for-everyone-sfe
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2021 Bronze Addy // Online/Interactive Campaign
Atlanta Advertising Awards
Bronze Addy in the category "Online/Interactive Campaign" for Starbucks' Stars for Everyone Loyalty App Campaign. I was the strategist on the project.
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2020 Bronze Addy // Integrated Media Corporate Social Responsibility Campaign
Atlanta Advertising Awards
Bronze Addy in the category "Integrated Media Corporate Social Responsibility Campaign" for Delta Air Line's Anti-Human Trafficking Campaign. I was the strategist on the project.
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2020 Bronze Addy // Pro Bono Non-Broadcast Audio/Visual
Atlanta Advertising Awards
Bronze Addy in the category "Pro Bono Non-Broadcast Audio/Visual" for Arthur M. Blank Family Foundation's State of Wellbeing in America campaign & documentary. I was the strategist on the project.
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40 Under 40
Northwest Arkansas Business Journal
Selected as part of the 21st class of Forty Under 40. The award honors 40 individuals who are making a positive difference in their professions and thriving in their communities. Profile: http://talkbusiness.net/2017/08/forty-under-40-alexa-mcgriff/
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Fast 15
Northwest Arkansas Business Journal
Selected as part of the Fast 15, which is designed to recognize a small, exclusive group of 20-something professionals on the fast track to success. Profile: http://talkbusiness.net/2012/01/profile-2012-alexa-mcgriff/
Languages
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English
Native or bilingual proficiency
Recommendations received
3 people have recommended Alexa
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