Alex Mitchell

Alex Mitchell

Berkeley, California, United States
1K followers 500+ connections

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About

Battle-tested founder and brand builder. Experience actualizing companies, products, and…

Activity

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Experience

  • Boomy Corporation Graphic

    Boomy Corporation

    Berkeley, California

  • -

    Raleigh-Durham, North Carolina Area

  • -

    Long Island City, NY

  • -

    New York, NY

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    New York, NY

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    12 Desbrosses St. New York, NY

Education

Publications

  • ReverbNation Acquires AudioKite To Better Consumer Research For Musicians

    Forbes

    Today, two well-known companies in the music industry serving up-and-coming musicians of all sizes and from any genre have combined forces to create one singular, even more powerful firm, with a renewed focus on research and reviews as a first priority moving forward. ReverbNation, a well-established artist services firm, has acquired AudioKite, one of the most exciting names in music-related consumer research, and together the two will provide artists the tools to test their new musical…

    Today, two well-known companies in the music industry serving up-and-coming musicians of all sizes and from any genre have combined forces to create one singular, even more powerful firm, with a renewed focus on research and reviews as a first priority moving forward. ReverbNation, a well-established artist services firm, has acquired AudioKite, one of the most exciting names in music-related consumer research, and together the two will provide artists the tools to test their new musical offerings out before investing further capital into them.

    See publication

  • Musical Tastes Of Trump And Clinton Voters: Led Zeppelin Or Linkin Park?

    Forbes

    Voters who say they'll back Donald Trump are more likely to be fans of Garth Brooks, Van Halen and Slayer, while Hillary Clinton voters listen to Beyonce, Radiohead and Red Hot Chili Peppers, according to a survey by research firm Audiokite.

    See publication

  • WSR19: Market Research For Musicians – Alex Mitchell (Audiokite)

    WeSpin.co

    Alex Mitchell is a co-founder of a service that solves an important problem in the music industry: gathering an objective feedback on one’s music. While there are several companies working on this already, Audiokite has a different approach, and in this WeSpin Recipes podcast interview Alex explains it all.

    In the episode, he talks on why looking in the past and asking music professionals to understand if your song has a hit potential are two bad approaches, why being open to criticism…

    Alex Mitchell is a co-founder of a service that solves an important problem in the music industry: gathering an objective feedback on one’s music. While there are several companies working on this already, Audiokite has a different approach, and in this WeSpin Recipes podcast interview Alex explains it all.

    In the episode, he talks on why looking in the past and asking music professionals to understand if your song has a hit potential are two bad approaches, why being open to criticism is important, and lists new features of the platform. Alex clarifies how Audiokite works in the first place, too.

    Topics Covered:

    • What is Audiokite?
    • Different approaches to market research and predicting hits.
    • How Amazon Mechanical Turk works.
    • Who the respondents are: location, demographics etc.
    • What genres are supported.
    • Overview of the reports’ sections.
    • The security aspect of Audiokite.

    Other authors
    See publication

  • The Dangers of Positive Thinking: Bursting the Music Industry Feedback Bubble

    Hypebot

    See publication

Projects

  • Musician & Music Producer

    - Present

    Performed at major venues like Carnegie Hall, The Kennedy Center, and Constitution Hall, as well as international tours in Ireland and Austria and countless gigs at small venues in New York City.

    Proficient in violin, guitar, and most modern production platforms.

    See project

Honors & Awards

  • Winner, 2015 Startup Innovators Challenge

    SF MusicTech

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