About
I work with startups, growing businesses, and private equity firms to build marketing…
Articles by Alex
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Exploring In-Platform Search: Generation Z's Usage Across Social Media Platforms vs Traditional Search Engines
Exploring In-Platform Search: Generation Z's Usage Across Social Media Platforms vs Traditional Search Engines
By Alex Rector
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Event Shortage & Promotional Product Surplus
Event Shortage & Promotional Product Surplus
By Alex Rector
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Handling Questions About Open Rates and Spam Filters - Email Marketing
Handling Questions About Open Rates and Spam Filters - Email Marketing
By Alex Rector
Contributions
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Here's how you can improve your communication skills in a research role using technology.
When it comes to research and testing... communication is much easier with visual aids. A visual chart or graph can quickly showcase wins and problem areas, in a way that all stakeholders can digest. If you can develop interactive dashboards, quick accessibility to live data makes for smooth and efficient meetings and saves everybody time on ad-hoc reporting.
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How do you attribute revenue to email campaigns?
Litmus reported that 87% of brands find email marketing critical to their business success... Most marketing programs dedicate specialized resources to email automation, analysis, and also pay for email technology. Understanding how email nurturing, marketing blasts, sales email and other types of email impacts contacts, drives activities, and influences results should be just as high on the priority list as the next shiny digital advertising experiment. Working email to improve conversion rates throughout the funnel should be a consistent effort, and can be higher impact for the business than chasing cars (new advertising channels).
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How do you attribute revenue to email campaigns?
Businesses take different approaches to email attribution. Most businesses do not give email sole credit for conversions. Email as a touch point could be tracked as part of a multi-touch attribution model. However, it is helpful to understand how emails influence actions. A good way to do this is to use in-email clicks on particular content to enroll leads or contacts in content tracking campaigns, this let's you keep up with email content engagement. You can then look at each content category and see what kind of content, in-email, influences the highest number of opportunities. Additionally, You can look at a time frame following a send and conversion actions taken in direct response to each send.
Activity
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As a Sales Warrior, our standard should always be a 100% conversion rate. Anything less means we have something to learn. 📚 I'm not achieving…
As a Sales Warrior, our standard should always be a 100% conversion rate. Anything less means we have something to learn. 📚 I'm not achieving…
Liked by Alex Rector
Experience
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Education
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Texas Tech University - Rawls College of Business
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Activities and Societies: Member of Pi Kappa Phi Fraternity, Chapter Epsilon Omega
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Licenses & Certifications
Volunteer Experience
Publications
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Exploring In-Platform Search: Generation Z’s Usage Across Social Media Platforms vs Traditional Search Engines
CustomerThink
See publicationThe rise of social media platforms has introduced a new player in the game: in-platform search. This article delves into the usage patterns of Generation Z to compare their experiences and preferences when it comes to in-platform search across social media platforms and traditional search engines.
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