Alex Viteri

I created the brand positioning and marketing strategy for Black Diamond's Acquisition of the Bayou Steel Group. http://bayousteelgroup.com

In April 2016, Black Diamond Capital Management, LLC, headquartered in Greenwich, Conneticut, acquired ArcelorMittal’s LaPlace, Louisiana; Harriman, Tennessee, and Vinton, Texas, steelmaking and finishing operations focused on the production and sale of long carbon steel products in North America, which were carved out from ArcelorMittal’s global… Show more

I created the brand positioning and marketing strategy for Black Diamond's Acquisition of the Bayou Steel Group. http://bayousteelgroup.com

In April 2016, Black Diamond Capital Management, LLC, headquartered in Greenwich, Conneticut, acquired ArcelorMittal’s LaPlace, Louisiana; Harriman, Tennessee, and Vinton, Texas, steelmaking and finishing operations focused on the production and sale of long carbon steel products in North America, which were carved out from ArcelorMittal’s global operations. Black Diamond has a long history of investing in the metals sector and views these acquired facilities as a strong platform for growth in the steelmaking industry. Show less

I drove the updated positioning and launch campaign for the iStock by Getty Images brand.

"Free the Creative" was a campaign concept built around the theme of the challenges of being truly creative in today’s digital world. Informed by a piece of commissioned research among 400+ animators, art directors, graphic designers, illustrators and digital designers, the team developed story angles to spark discussion about creative freedom and the current state of the creative business. An… Show more

I drove the updated positioning and launch campaign for the iStock by Getty Images brand.

"Free the Creative" was a campaign concept built around the theme of the challenges of being truly creative in today’s digital world. Informed by a piece of commissioned research among 400+ animators, art directors, graphic designers, illustrators and digital designers, the team developed story angles to spark discussion about creative freedom and the current state of the creative business. An in-joke info-graphic showing the hurdles that keep creatives from doing their best work was produced. Social media discussion was driven on Twitter and Facebook. Free the Creative-themed cocktail parties were hosted in London and New York. The initiative secured widespread media coverage including USA Today and Fortune and grew Twitter followers by 23 percent and Facebook likes by seven per cent. Show less