Lisa Gus

Identifying the strengths and weaknesses of our content strategy often feels like a self-reflective journey. It's like looking in the mirror and honestly assessing what's working and what's not. We start by reviewing our content's performance metrics – which pieces resonated with our audience, and which fell flat? It's about understanding the 'why' behind these outcomes. We also seek feedback directly from our audience and peers, because sometimes, they see things we miss. Strengths often emerge as consistent themes or formats that engage our audience, while weaknesses could be gaps in topics or a monotone in our voice that doesn't click. It's a learning process, where each piece of content teaches us a little more about our brand's story.

As a member, your contribution can take many forms. For me, it's about contribuing your skills and expertise, whether it's in coding to improve smart contract efficiency, offering legal advice on compliance matters, or using your marketing prowess to increase the DAO's visibility. Beyond this, being a proactive community member — engaging in discussions, sharing knowledge, and networking with other members — helps in building a robust and dynamic ecosystem. Every action, big or small, helps in steering the DAO towards its collective goals, ensuring that you're not just a part of the organization, but a pivotal force driving its success and innovation.

For me, it is all about creating a quality charter, a document that outlines our collective vision for the project, detailing everything from the emotional depth of content we are aiming for, to the exact color of marketing materials. And then, it's about agreeing on a schedule that allowed for creative flexibility but keeps us on track to serve as clear, measurable targets. This charter then became our North Star, keeping us aligned and focused on delivering a product that resonates with our diverse stakeholders.

For me, diving into content creation with a mentor from a different background is like adding an exotic spice to a familiar dish. It's a culinary adventure in the realm of creativity. Their unique industry insights and audience understanding are like rare seasonings that challenge your palate. By blending their diverse styles and cultural flavors with your own, you're not just enhancing your content menu; you're becoming a master chef in the vast kitchen of content development.

People always like to speak about, engage on or support products that fit with their internal view of the world and their needs. If I can tap into that internal value in a way that isn't forced or suspect, that's a good eighty percent of my work done

During the early days of my career, I found myself staring down a project so daunting it might as well have been Mount Everest. Honestly, I half-expected to need a sherpa. That's when an old-timer – a sage in a power suit – whispered the secret of setting solid, no-nonsense goals. Rather than trying to swallow the project whole, I started slicing it into bite-sized chunks. Instead of the Herculean "wrap this beast up by month's end," I aimed for the more human "let's get that data wrangled by Wednesday." These mini wins didn't just stoke my ego; they gave me a roadmap through the project's minefield. Sure, shooting for the stars sounds snazzy, but sometimes, it's the down-to-earth steps that get you over the mountain. No sherpa required.