Alison Bukowski

Recognized as a TOP100 Global Influencer & Strategist within the customer marketing field for 2024.

We spend a lot of time preparing and executing our annual business goals; often they define our priorities, projects, and compensation outcomes. So why, when goals are so important, do we rarely have an active role in creating/modifying them?

In this workshop, we’ll cover a lot of ground from reviewing best practices around KPIs and how to draw on the power of storytelling to create compelling narratives around them. We'll also hear from CMA leaders who have expertly crafted their own… Show more

We spend a lot of time preparing and executing our annual business goals; often they define our priorities, projects, and compensation outcomes. So why, when goals are so important, do we rarely have an active role in creating/modifying them?

In this workshop, we’ll cover a lot of ground from reviewing best practices around KPIs and how to draw on the power of storytelling to create compelling narratives around them. We'll also hear from CMA leaders who have expertly crafted their own KPIs to include their personal career development goals. We’ll workshop, collaborate, and when we walk out the door, everyone will feel empowered, educated, and more confident in their ability to accelerate (and advance) their careers through their own KPIs. Show less

The sentiment is the same across revenue teams everywhere – capturing the attention of audiences has never been harder. The result: more innovative, creative, and strategic marketing strategies. What does it take to make an organization shine bright like a diamond? Marketers that truly understand voice of the customer, working strategically and collaboratively.

CM&A Ambassador Award: You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

Emphasizing strategy and results above all else, the CAP Awards level the playing field by acknowledging the brilliance of innovative and talented customer advocacy professionals who are doing excellent work, regardless of the tools they use. The CAP Awards exist to celebrate an advocacy mindset and program that has demonstrated measurable impact (qualitative and quantitative) to their customer base and organization.

The Obsession CLG Tour is designed by and for CMOs, customer marketing, advocacy practitioners, reference program managers, lifecycle marketing, and community managers to drive the evolution of Customer-led Growth.

Recognized as a TOP100 Global Influencer & Strategist within the customer marketing field for 2023.

Serve alongside other CMA professionals to guide the development, launch, and maintenance of an open exchange platform where any practitioner, vendor or influencer can share, sell, consume and rate
CMA resources for building better, more impactful customer programs.

Guest speaker at Obsession conference (the event created by and for customer-growth obsessed professionals) focused on Demystifying Peer Reviews (creating a diversified review strategy).

Guest speaker at Advocate Marketing Academy, the specialist and customer advocacy conference for the CMA community (speakership focused on The Reference (R)evolution).

Recognized as a TOP25 Global Influencer within the customer marketing and advocacy field for 2022.

Guest speaker at CustomerXCon 2021 focused on "Talk their Talk: The Multiple Languages of Customer Advocacy"

Guest speaker at Customer XCon, a premier conference for client advocacy professionals, focused on Managing the Marketing Gap (within Client Advocacy).

Guest speaker on the topic of Going Beyond the Reference at the annual conference hosted by the Center for Customer Engagement in San Francisco, CA.

Guest speaker on topic of Building Successful Relationships with SMEs at the annual conference hosted by the Association of Proposal Management Professionals in Boston, MA.

Received founder's award for best presentation (Cultivating Internal Champions for Success) at the annual Center for Customer Engagement conference in San Francisco, CA.