Alison McLaney

Created by the Center for Women’s Entrepreneurial Leadership (CWEL) at Babson College, the Women Innovating Now (WIN) Growth Lab provides women entrepreneurs with an inspiring community and a rigorous, experiential process that catalyzes innovative thinking and enables them to successfully scale their businesses.

This virtual action tank is designed for early-stage female founders with high growth potential businesses in all sectors. The core program uses Babson’s Entrepreneurial Thought… Show more

Created by the Center for Women’s Entrepreneurial Leadership (CWEL) at Babson College, the Women Innovating Now (WIN) Growth Lab provides women entrepreneurs with an inspiring community and a rigorous, experiential process that catalyzes innovative thinking and enables them to successfully scale their businesses.

This virtual action tank is designed for early-stage female founders with high growth potential businesses in all sectors. The core program uses Babson’s Entrepreneurial Thought & Action (ET&A) methodology to push founders to test, iterate, and leverage growth opportunities. WINners learn in the Growth Lab, take action in their companies, and then review and iterate on that action with faculty, peers, coaches, and mastermind experts to determine how to move forward. Show less

CREATE is a 10-week go-to-market program where participants refine their existing prototypes through experiential learning and customer validation. Through the “get out of the building” approach, participants will test their prototypes with potential customers and challenge assumptions about their business model.
The program’s curriculum and mentoring provide a blueprint for students to achieve product-market fit and find a repeatable and scalable business model. The goal is to impart an… Show more

CREATE is a 10-week go-to-market program where participants refine their existing prototypes through experiential learning and customer validation. Through the “get out of the building” approach, participants will test their prototypes with potential customers and challenge assumptions about their business model.
The program’s curriculum and mentoring provide a blueprint for students to achieve product-market fit and find a repeatable and scalable business model. The goal is to impart an evidence-based methodology that students can use for the rest of their careers. When this approach is used in a corporate environment, the Lean Startup methodology helps companies discover how to efficiently and effectively start “new” businesses and allocate their internal resources (talent, technology and time) more efficiently. Show less