“Allie is an absolute killer when it comes to prospecting and forging relationships. She comes from a place of genuine curiosity, care and concern for everyone she speaks with. Loved working with Allie!”
Contributions
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Here's how you can use assertiveness and confidence to advance your career in influencer marketing.
When you're thinking of "influencer marketing" you aught to think of yourself not only in the realm of your personal brand but also an extension of your company's, client's, etc. So, having the confidence and assertiveness to not only ask the questions that help you figure out if the alignment is there, but then negotiate terms that reflect your goals and worth - that's essential to longevity and maintaining a sense of personal peace.
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What do you do if your career in influencer marketing could benefit from strategic thinking?
When it comes to influencer marketing, knowing your target audience is key. By understanding who you're trying to reach and the WHY behind it, then you can utilize strategic thinking to identify a "business plan" of sorts. This plan can help you point out key demographics that you want to engage with, find the tools to help you scale efforts with ease, and creative ways to engage (e.g. polls, direct messages, video content) that not only highlight your diverse skillset but also amplify your authentic voice.
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You’re about to attend a networking event. What are the best ways to make it a success?
Keep it simple: 1. Identify if it'll be a learning, networking, or combo of the two experience. Then write down 3 actionable goals or key takeaway topics you want to gain from attending. 2. Warm up that elevator pitch and be able to say who you are, where you reside, and the value of your product offering in 30 seconds or less. 3. Prepare your virtual business card - e.g. QR code linked to your LinkedIn and Linktree with all of your contact info. 4. Write down what you learn in real-time to be able to reflect on it later. 5. Follow up, follow up, follow up.
Education
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Cornell University
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Activities and Societies: Phi Mu Fraternity, Black Student Union, Cupcakes for a Cure, The Connection Project
Applied Economics and Management with concentration in Marketing and Entrepreneurship
Licenses & Certifications
Volunteer Experience
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Events Chair for Cornell Chapter
Invisible Children Inc.
- Present 12 years 1 month
Human Rights
Create and manage various events across campus benefiting the Invisible Children organization through fundraising activities, spreading information to general student body, and increasing awareness in an annual gala.
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Volunteer
The Humane Society of the United States
- Present 13 years 4 months
Animal Welfare
I volunteer for the Humane Society of Atlanta during my summer and winter breaks to help animals find their forever homes.
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Courses
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Business Law I
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Consumer Market Research
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Graphic Design 101
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Intro to Business Management
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Social Entrepreneurship
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Projects
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The Connection Project 1865
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See projectAwareness campaign and future resource center on the Cornell University campus aimed to eliminate domestic violence among community members.
Languages
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Latin
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Organizations
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The Connection Project
Founder & CEO
- PresentThe mission of The Connection Project is to connect survivors of domestic violence to one another in the spirit of healing and non-violent communication.
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Phi Mu Fraternity
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