About
It is so fulfilling to work in a field that is ever-evolving, growing, and taps squarely…
Articles by Allison
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Employee Advocacy: How to Create your Most Powerful Branding Channel
Employee Advocacy: How to Create your Most Powerful Branding Channel
By Allison Kruse
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Practicing Empathy in Action at Work During COVID-19
Practicing Empathy in Action at Work During COVID-19
By Allison Kruse
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How to Optimize your Professional Brand on LinkedIn
How to Optimize your Professional Brand on LinkedIn
By Allison Kruse
Contributions
Activity
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Ready for a career that grows as you grow? We welcome you to meet the extraordinary Baxter International Inc. team at the #NSNConference on August…
Ready for a career that grows as you grow? We welcome you to meet the extraordinary Baxter International Inc. team at the #NSNConference on August…
Liked by Allison Kruse
Experience
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Education
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Alliant International University-San Diego Scripps Ranch
Activities and Societies: Ph.D. program in Clinical Psychology. Developed and conducted comprehensive research study on empathy toward individuals who are homeless. Other areas of study include the effects of trauma, domestic violence, measuring IQ in children and adults, and an array of therapy methods and schools of thought for working toward emotional/mental well-being for children and adults.
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Activities and Societies: Resident Assistant/ Study abroad in Thailand/ Graduated with Honor
Licenses & Certifications
Volunteer Experience
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Volunteer
McKamey Animal Center
- Present 4 months
Animal Welfare
I am proud to be a part of an organization that is dedicated to "Saving Animals. Helping People." Since 2008, McKamey Animal Center has served the Greater Chattanooga area. MAC believes in creating a culture of compassionate care, community engagement and advocacy for animals by providing programs and education that support people and companion animals throughout our communities. Nearly 5,000 animals will turn to MAC this year for sheltering, compassion and hope. Thousands more will rely on…
I am proud to be a part of an organization that is dedicated to "Saving Animals. Helping People." Since 2008, McKamey Animal Center has served the Greater Chattanooga area. MAC believes in creating a culture of compassionate care, community engagement and advocacy for animals by providing programs and education that support people and companion animals throughout our communities. Nearly 5,000 animals will turn to MAC this year for sheltering, compassion and hope. Thousands more will rely on our community services such as weekly clinics, spay/neuter assistance, and other life-saving programs. I love what this organization does for both animals AND people.
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Employer Branding and Job Advertising Advisory Board Member
HR.com
- 2 years 1 month
The Advisory Board’s goal is to influence the HR industry’s thought leadership and best practices through primary research. The State of Employer Branding & Recruitment Advertising Advisory Board provides an opportunity for industry insiders to participate, share knowledge, and provide valuable insights that will help organizations guide systemic change through annual research and education of HR Professionals.
My role and involvement will help Senior HR Executives understand how vital…The Advisory Board’s goal is to influence the HR industry’s thought leadership and best practices through primary research. The State of Employer Branding & Recruitment Advertising Advisory Board provides an opportunity for industry insiders to participate, share knowledge, and provide valuable insights that will help organizations guide systemic change through annual research and education of HR Professionals.
My role and involvement will help Senior HR Executives understand how vital employer branding is during challenging times when organizations may be under intense talent-management-related pressures. -
Volunteer
Lambs Farm
- 4 years 6 months
Animal Welfare
Lambs Farm is a place that touches everyone who comes in contact with us. To our residents, Lambs Farm is home. It’s a safe, caring environment and extended family of peers. It’s a place to make a contribution to the community while being as self-sufficient as possible. And to our visitors, Lambs Farm is a place to grow through enriching experiences with people with developmental disabilities.
Lambs Farm is excited to partner with Wright-Way Rescue, located in Morton Grove. Wright-Way is…Lambs Farm is a place that touches everyone who comes in contact with us. To our residents, Lambs Farm is home. It’s a safe, caring environment and extended family of peers. It’s a place to make a contribution to the community while being as self-sufficient as possible. And to our visitors, Lambs Farm is a place to grow through enriching experiences with people with developmental disabilities.
Lambs Farm is excited to partner with Wright-Way Rescue, located in Morton Grove. Wright-Way is dedicated to evolving from the focus on animal rescue into a deeper commitment of fostering the relationship between humans and animals. They believe that connecting people and animals builds the foundation to creating compassionate, healthy and empowered citizens.
Wright-Way Rescue and Lambs Farm are dedicated to creating a caring and supportive environment that contributes to the lives of rescue animals, the men and women of Lambs Farm and the community. -
Volunteer
The Leukemia & Lymphoma Society
- 11 years
Health
The leading edge of cures for all cancers is blood cancer research. It’s changing the way we understand the genetic makeup and behavior of the disease. And has revealed discoveries that even in their initial stages are saving lives.
LLS funds research and advances for cures, so people may live longer, better, healthier lives.
For more info, visit their website: https://www.lls.org
https://www.lls.org/
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Social Media Marketing - Volunteer
Orphans of the Storm Animal Shelter
- 7 years
Animal Welfare
Created and managed Facebook presence for large animal rescue organization in northern Illinois.
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Volunteer
Tsunami Relief
- 4 months
Disaster and Humanitarian Relief
Volunteered for 4 months after the tsunami of 2004 in southern Thailand.
Honors & Awards
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Strongest Results-Driven Talent Brand Campaign
Talent Brand Alliance
The Talent Brand Awards are peer-nominated, annual, international awards given to employer brand practitioners and team to recognize their elite work in this space.
The Strongest Impact Talent Brand Campaign award is all about the numbers. We can tell the best stories, but the best campaigns engage an audience to respond and take action. The nominations included data around impact and the end results from their recruiting and branding efforts.
Baxter's IT talent attraction…The Talent Brand Awards are peer-nominated, annual, international awards given to employer brand practitioners and team to recognize their elite work in this space.
The Strongest Impact Talent Brand Campaign award is all about the numbers. We can tell the best stories, but the best campaigns engage an audience to respond and take action. The nominations included data around impact and the end results from their recruiting and branding efforts.
Baxter's IT talent attraction campaign was nominated multiple times, and scooped up the 1st place spot in 2023. -
Inspirational Solo Talent Brander of the Year
Talent Brand Alliance
The Talent Brand Awards are hosted by Talent Brand Alliance, the practitioner-led professional community of employer brand and recruitment marketing professionals. The Inspirational Solo Talent Brander of the Year is a peer-nominated and voted award category, and Allison is honored to win 1st place.
Award description:
You are the CEO of our company’s talent brand. This award is for the practitioners who are one-person teams. They coordinate stakeholders, budgets, vendors, and sometimes…The Talent Brand Awards are hosted by Talent Brand Alliance, the practitioner-led professional community of employer brand and recruitment marketing professionals. The Inspirational Solo Talent Brander of the Year is a peer-nominated and voted award category, and Allison is honored to win 1st place.
Award description:
You are the CEO of our company’s talent brand. This award is for the practitioners who are one-person teams. They coordinate stakeholders, budgets, vendors, and sometimes Canva templates, and they manage to make it look easy. -
Most Creative Media Campaign
Talent Brand Alliance
Baxter's #ThisIsWhere campaign won 1st place in this annual, international and peer-nominated award category. Baxter is proud to accept this award, especially during Baxter's first year of establishing their employer brand!
Award description: Whether it’s employee-generated content or high-quality video production, the merit is in the story itself. This category includes both campaigns and individual media assets submitted as nominations. -
EPIC (Exceptional Performers & Impactful Contributors) Award
Kforce
Earned one of 40 annual awards given to exceptional performers and impactful contributors.
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International Speaker
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I love both attending and speaking at conferences, and walk away every time with more knowledge, sharpened skills, and new connections in our industry.
I began speaking at conferences in 2012, when I was asked to represent Walgreens as a speaker at LinkedIn's Talent Connect. My topic was on how to successfully launch and manage a LinkedIn group, something I started at Walgreens because they didn't have any careers-focused communities yet on social media.
Other speaking highlights…I love both attending and speaking at conferences, and walk away every time with more knowledge, sharpened skills, and new connections in our industry.
I began speaking at conferences in 2012, when I was asked to represent Walgreens as a speaker at LinkedIn's Talent Connect. My topic was on how to successfully launch and manage a LinkedIn group, something I started at Walgreens because they didn't have any careers-focused communities yet on social media.
Other speaking highlights include:
RecFest USA, 2023
TA Week, 2023
World Employer Brand Day, Portugal, 2022
Chad & Cheese, 2021
Global TA Day, 2020 - 2023
TalentNet, 2020
TA Week, 2021-2023
Social Recruiting Strategies Conference, 2020
HRTX, 2020
Big Fish in the Talent Pool, The Podcast for Talent Leaders, 2019
The Recruiting Animal Show, 2019
Social Recruiting Strategies, 2019
Talent Brand Alliance, 2019
Employer Branding Summit, 2019
Social Recruiting Strategies Conference, 2019
SourceCon, 2018
Social Recruiting Strategies Conference, 2018
Total Picture Radio podcast, 2017
Social Recruiting Strategies Conference, 2017
Employer Branding Strategies Conference, 2017
Social Recruiting Strategies Conference, 2017
The #SocialRecruiting Show, 2016
ERE Podcast, 2016
SourceCon, 2016
Dice Social Recruiting Pro Tips Webinar, 2016
Employer Branding Strategies Conference, 2016
Social Recruiting Strategies Conference, 2013, 2014, 2015, 2016
TMA Talent Acquisition Summit, 2016
Kforce KTalk, 2016, 2015
SourceCon webinar, 2015
TChat online radio show, 2015
SourceCon, 2015
DriveThru HR online radio show, 2015
Featured in Recruitment Marketing for Dummies Book, 2015
Recruiting Trends/Glassdoor Webinar, 2015
Social Media Strategies Summit, 2014
IHR Recruitment Process Outsourcing Conference, 2013
National Resume Writers' Association Conference, 2013
LinkedIn Talent Connect, 2011, 2012
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