About
Meet Dr. Alvin Glay, a highly experienced marketing executive with two decades of…
Articles by Dr. Alvin
Activity
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#TBT Going through pictures for my upcoming book release LIBERIAN BOY: TRIUMPH OVER WAR'S SHADOW, looking at the 17 year old me and 41 year old me…
#TBT Going through pictures for my upcoming book release LIBERIAN BOY: TRIUMPH OVER WAR'S SHADOW, looking at the 17 year old me and 41 year old me…
Shared by Dr. Alvin Glay
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Go Team Liberia! https://lnkd.in/dUVfCQgw
Go Team Liberia! https://lnkd.in/dUVfCQgw
Posted by Dr. Alvin Glay
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Happy 177th Independence Day Mama Liberia. You're one resilient country and I pray for a brighter future. #1847 #Liberia #Liberianboy…
Happy 177th Independence Day Mama Liberia. You're one resilient country and I pray for a brighter future. #1847 #Liberia #Liberianboy…
Shared by Dr. Alvin Glay
Experience
Education
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Georgia State University - J. Mack Robinson College of Business
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Dissertation: Push Mobile Marketing Strategy: To what extent does timing and topicality matter?
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Activities and Societies: Men's Soccer team
Finance
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Activities and Societies: Member of the Men's Soccer Team
Men's soccer team
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Licenses & Certifications
Volunteer Experience
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Board Member
Regisions Financial Services
- Present 12 years 1 month
Regions Financial Services is a microlending firm headquarters in Kings, Jamaica. Regions provide small and medium size personal and business loans
Publications
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Real-Time Push Mobile Marketing Strategy: To What Extent Do Time and Relevance Matter?
Georgia State University ScholarWorks
The ubiquity of the smartphone has proven disruptive. The relevance of this medium can be observed through time spent on mobile media, google mobile search numbers, and direct and indirect sales generated by mobile devices. Consumer expectations of firms have likewise increased, and there is now an anticipation of readily reliable, responsive, and personalized services to support consumers’ everyday activities whenever they need it. Prior research focused on the following themes: mobile…
The ubiquity of the smartphone has proven disruptive. The relevance of this medium can be observed through time spent on mobile media, google mobile search numbers, and direct and indirect sales generated by mobile devices. Consumer expectations of firms have likewise increased, and there is now an anticipation of readily reliable, responsive, and personalized services to support consumers’ everyday activities whenever they need it. Prior research focused on the following themes: mobile marketing strategy, permission marketing, proximity marketing, topicality, and utility. Empirical gaps were identified in the real-time mobile and push mobile marketing domain. A quantitative engaged scholarship research method was utilized to investigate this phenomenon empirically.
Projects
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IOT-enabled Marketing
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Co-author research paper on The Internet of things implications for firms and consumers.
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