“Alyssa started as an intern in the Marketing department in 2013, yet even in that introductory role her passion, ethics and commitment to excellence were evident. She embodies the Four Seasons guiding principle of treating others as you wish to be treated, and has demonstrated this in every role she’s held at Four Seasons…and there have been quite a few! Following her four-month marketing internship, Alyssa transferred to the restaurant as a hostess; to this day, she greets several of our regulars by name and many of them still recognize her as well. Noticing her potential, the Front Desk team recruited her in January 2014. Again she excelled, adding her unique talents to the role by volunteering to become the hotel’s first-ever UT Concierge tasked with helping would-be students navigate the ins and outs of their new university home. In October 2014, she was promoted to Guest Experience Coordinator, where she became known for creating WOW experiences for our guests. Alyssa returned to Sales & Marketing in 2015 as Sales & Social Media Coordinator and has been indispensable ever since, not just to Marketing but the entire hotel. Alyssa’s long and varied history in the hotel is important to share since her work experience and willingness to “move up through the ranks” have been key in establishing her as a leader. She truly understands the day-to-day challenges our operations teams face, and uses this first-hand experience to ensure a respectful, productive relationship with every department in the hotel. However, her reputation extends beyond Austin. For years she has been an informal mentor to new marketing coordinators at Four Seasons hotels across the country. This past Fall, her extra work and initiative paid off when she was selected to train the PR Director at Four Seasons new flagship Montreal location. Since then, she has become a go-to for Four Seasons Home Office when they are in need of training for new international marketing hires. While I hope to work with Alyssa for many years to come, I know she would excel at nearly any organization and cannot recommend her highly enough. ”
Experience
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Education
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The University of Texas at Austin
Activities and Societies: Texas Belles - Professional Event Planning Organization (Social Chair), UT Orange & White Ball Planning Committee, PRSSA, Texas Exes Student Chapter
Licenses & Certifications
Volunteer Experience
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Community Volunteer - Food In Tummies (FIT)
The Junior League of Austin
- 10 months
Health
Food In Tummies (FIT) is an innovative program designed by The Junior League of Austin (JLA) in collaboration with the Del Valle Independent School District (DVISD) that provides weekend nourishment to children grades K through 5th across two elementary school campuses. During the 2019‐2020 school year, the FIT program provided approximately 950 backpacks of meals each week for 34 weeks to the entire student populations at both Baty Elementary and Hillcrest Elementary.
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Community Volunteer - Sustainable Food Center Farmers Market
The Junior League of Austin
- 10 months
Economic Empowerment
Sustainable Food Center's (SFC) work is centered on three pillars of impact: food access, physical and environmental health, and the local economy. SFC programming largely acts as a conduit connecting local farmers and ranchers to consumers of all backgrounds in the Austin area, with an emphasis on special projects serving low-income, low-access communities of Austin.
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Community Volunteer - ZACH Theatre
The Junior League of Austin
- 10 months
Arts and Culture
ZACH Theatre (the Zachary Scott Theatre Center) is a professional theatre company located in Austin, Texas. The company is the oldest continuously active theatre company in Texas, and one of the ten oldest in the country.
Projects
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COVID-19 Internal Communications Management
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Managed and executed communications for all internal COVID-related government mandates, company policy changes, testing program launches, and vaccination campaigns.
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Whole Conversations Executive Tour
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See projectPrior to assuming his new role as CEO, Jason Buechel, participated in a company-wide tour, in which he engaged directly with Team Members, suppliers, customers and community partners, across every region, to inform Growing with Purpose. Managed and executed "Day One" of each tour stop consisting of two store tours and large group visits to local suppliers and/or community giving partners.
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Executive Book Tour
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See projectSupported the external and internal public relations campaign to promote "Conscious Leadership: Elevating Humanity Through Business", the latest book of Whole Foods Market's Co-Founder and CEO, John Mackey.
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Four Seasons Public Relations Director Trainer
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Onboarded new PR Directors and Communications Managers in the Americas region (Montréal, Dallas, Mexico City) on Four Seasons brand guidelines, marketing strategies and programs, media relations, and digital best practices.
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KUTX Live Concert Series
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See projectFour Seasons Hotel Austin partnered with KUTX 98.9, the Austin Music Experience, annually for live performances during SXSW and ACL benefiting local non-profits such as the Health Alliance for Austin Musicians (HAAM) and The Trail Foundation. Served as the event and marketing lead on behalf of the venue.
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Luxury Hotel Repositioning Campaign
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See projectProject managed end-to-end hotel redesign campaign including market repositioning, digital and physical in-room collateral redesign, brand-level photo and video shoots, website enhancement, social media marketing, local and regional advertising, and re-opening event planning.
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Happy Hour Experience Campaign
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See projectDeveloped and designing a multi-channel content campaign for the launch of Ciclo's new happy hour offering. Campaign included experience development, collateral design, digital and print advertisement placements, social media marketing, event planning and on-going promotion.
• Campaign launch resulted in an increase of patrons by 180+ on day one, steady increases of patrons continue through prime outdoor dining seasons.
• Digitally, the highly-engaging campaign led the Austin property to…Developed and designing a multi-channel content campaign for the launch of Ciclo's new happy hour offering. Campaign included experience development, collateral design, digital and print advertisement placements, social media marketing, event planning and on-going promotion.
• Campaign launch resulted in an increase of patrons by 180+ on day one, steady increases of patrons continue through prime outdoor dining seasons.
• Digitally, the highly-engaging campaign led the Austin property to #1 rank in social media "Engagement Rate" in the Americas region out of 42 Four Seasons properties. -
Restaurant and Lounge Rebranding Campaign
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See projectSpearheaded the restaurant and lounge rebrand at Four Seasons Hotel Austin. Project facets included whole concept overhaul, position and messaging development, third-party graphics and web developer agency management, collateral design, digital and print advertising campaign creation, and special event planning.
Honors & Awards
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"Shared Fate with Self-Responsibility" Quarterly Leadership Award
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Quarterly, Team Members are awarded for embodying the Whole Foods Market Leadership Principles.
Leaders who work with a "shared fate" in mind share in the successes, as well as setbacks. Individual creativity and experimentation are essential. Team Members are empowered to create the best working environment and shopping experience for our customers. -
Global All*Star (Communications Team)
Whole Foods Market
Each year, Whole Foods Market names the best of the best as All*Stars at both the regional and global levels. The annual All*Star awards recognize and acknowledge the contributions of outstanding teams and individuals who are instrumental to the company's overall success.
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"Purpose Driven" Quarterly Leadership Award
Whole Foods Market
Quarterly, Team Members are awarded for embodying the Whole Foods Market Leadership Principles.
Our "Purpose Driven" leaders are committed to fulfilling the higher purpose, core values, and leadership principles of our company. -
Sales and Marketing Star of the Industry
Austin Hotel and Lodging Association
The Austin Hotel and Lodging Association has recognized Austin’s greatest natural resource and hospitality industry employees for outstanding Customer Service and Hospitality Management since 2001.
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Manager of the Quarter
Four Seasons Hotel Austin
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Employee of the Month
Four Seasons Hotel Austin
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Most Spirited Member
Texas Belles - Professional Event Planning Organization
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Most Spirited Member
Texas Belles - Professional Event Planning Organization
Organizations
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The Junior League of Austin
Active Member
-The Junior League of Austin is an organization of women committed to promoting voluntarism, developing the potential of women, and improving the community through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.
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Texas Performing Arts Social Series
Board Member
-For both performing arts newbies or enthusiasts — the Texas Performing Arts Social Series is for all of Austin’s young professionals under 40, featuring curated performances and pre-show networking events.
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International Live Events Association (ILEA)
Student Member
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Texas Belles - Professional Event Planning Organization
Social Chair
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