“Reporting to Amanda was an incredibly rewarding experience. She leads by teaching and empowering, and brings a wealth of experience in strategy, digital and brand. I learned from Amanda that getting to an amazing idea through consumer insights is only the half way point; how you invite others on that journey and let them share and shape it, is where the magic happens. Amanda's superpower is balance, she fostered innovation by giving us the confidence, coverage and resources to go test new concepts, all while thoughtfully managing our time to meet aggressive deadlines on existing projects. Her team achieved high volume output at a consistently high level, and we had smiles on our faces doing it.”
About
Head of Marketing for consumer goods / retail companies, focusing on launch, growth and…
Activity
Experience
Education
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University of Pennsylvania - The Wharton School
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Activities and Societies: Wharton Graduate Association (VP, Community Service) Volunteer Admissions Committee (Co-chair, Campus Tours) Marketing Conference (Director of Outreach) Clubs: Entrepreneurship, Luxury Goods, Sports Marketing, Marketing, Media & Entertainment
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Activities and Societies: Cornell Ambassadors, Senior Class Campaign, Ski Club
Courses
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Berlitz Panama
Spanish - Level 6
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Digital Strategies for Marketing
NYU Cert. in Digital Mktg
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Leveraging Social Media for PR
NYU Cert. in Digital Mktg
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Mobile Marketing, Reaching the Third Screen
NYU Cert. in Digital Mktg
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Strategic Search Engine Marketing (SEM)
NYU Cert. in Digital Mktg
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Web Analytics: Integrating Website and E-mail Data
NYU Cert. in Digital Mktg
Languages
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Spanish
Elementary proficiency
Recommendations received
2 people have recommended Amanda
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