Amanda Stockwell

It isn’t easy to pull off a remote brainstorming session, let alone to keep it productive. But if you work in UX or design, brainstorming can be a crucial part of your job. In this course, instructor Amanda Stockwell gives you tips on facilitating and optimizing your brainstorming experience with a distributed team.

Explore the fundamentals of remote brainstorming and how to set yourself up for success. Get pointers on strategic planning, goal setting, remote logistics, and… Show more

It isn’t easy to pull off a remote brainstorming session, let alone to keep it productive. But if you work in UX or design, brainstorming can be a crucial part of your job. In this course, instructor Amanda Stockwell gives you tips on facilitating and optimizing your brainstorming experience with a distributed team.

Explore the fundamentals of remote brainstorming and how to set yourself up for success. Get pointers on strategic planning, goal setting, remote logistics, and problem-solving on the go. Amanda shows how to deploy proven techniques to establish rapport and facilitate a productive, creative experience for everyone involved. By the end of this course, you’ll be equipped with new skills to get the most out of your next remote collaboration. Show less

When it comes to UX research, there are two major categories: evaluating what’s already been done, or exploring and defining unknown spaces. Evaluative work is great, but if you’re starting from scratch or trying to figure out who your users are, you’re going to need to turn to foundational research, which involves the exploration of users, contexts, or possibilities. This approach can help you understand what you should be building and for whom.

In this course, Amanda Stockwell guides… Show more

When it comes to UX research, there are two major categories: evaluating what’s already been done, or exploring and defining unknown spaces. Evaluative work is great, but if you’re starting from scratch or trying to figure out who your users are, you’re going to need to turn to foundational research, which involves the exploration of users, contexts, or possibilities. This approach can help you understand what you should be building and for whom.

In this course, Amanda Stockwell guides you through the ways foundational research can help uncover new opportunities and areas for improvement, regardless of your current state. Amanda starts by describing what foundational research is and how it differs from evaluative research in UX. She then covers different forms of foundational research like ethnography, data mining, and market research. Much as you wouldn’t start building a house from the third floor, building a strong foundation to your UX research will bolster every step going forward. Show less

You've gathered data from interviews, usability tests, and other UX research efforts. Now what? In this course, instructor Amanda Stockwell shows how to turn this raw data into powerful insights, exploring best practices and methodologies for analyzing research data to inform and guide your UX design projects. Amanda covers a framework for setting appropriate objectives for your research, as well as how to create hypotheses. She goes over both qualitative and quantitative data, highlighting… Show more

You've gathered data from interviews, usability tests, and other UX research efforts. Now what? In this course, instructor Amanda Stockwell shows how to turn this raw data into powerful insights, exploring best practices and methodologies for analyzing research data to inform and guide your UX design projects. Amanda covers a framework for setting appropriate objectives for your research, as well as how to create hypotheses. She goes over both qualitative and quantitative data, highlighting their individual strengths as data sources, and shows how to analyze and draw conclusions from qualitative data. Along the way, she shares practical examples and advice that can help you apply each concept in your own practice. Show less

Mapping is a method to externalize information and build shared understanding. Take a deep dive into the various project mapping types that can help inform and shape your user experience (UX) design projects. Instructor Amanda Stockwell explores empathy maps, journey maps, experience maps, and other types of maps to represent user paths and the context and interactions you plan to build into your projects. Plus, learn how to choose the mapping type that works best for your organization and find… Show more

Mapping is a method to externalize information and build shared understanding. Take a deep dive into the various project mapping types that can help inform and shape your user experience (UX) design projects. Instructor Amanda Stockwell explores empathy maps, journey maps, experience maps, and other types of maps to represent user paths and the context and interactions you plan to build into your projects. Plus, learn how to choose the mapping type that works best for your organization and find the most effective ways to share them with colleagues and clients. Show less

Take a deep dive into usability testing techniques and methodologies for user experience (UX) design projects with research expert Amanda Stockwell. In this course, you can learn which types of tests—remote or in person, moderated or unmoderated, task-based or unstructured—to use for specific types of projects and users. Amanda also shares tips on conducting usability tests, from recruiting participants to moderating sessions. Plus, learn how to analyze and present the results of your testing… Show more

Take a deep dive into usability testing techniques and methodologies for user experience (UX) design projects with research expert Amanda Stockwell. In this course, you can learn which types of tests—remote or in person, moderated or unmoderated, task-based or unstructured—to use for specific types of projects and users. Amanda also shares tips on conducting usability tests, from recruiting participants to moderating sessions. Plus, learn how to analyze and present the results of your testing to the rest of your organization. Show less

The agile project management approach is responsive, iterative, and ideal for fast-moving projects. Consequently, it's great for teams working on ongoing UX research. In this course, join Amanda Stockwell as she explains how to maximize your resources and perform lean UX research in a fast-paced agile development environment. Amanda reviews why development and business processes are important for UX teams, discusses key concepts related to agile and scrum, and shares how to recruit research… Show more

The agile project management approach is responsive, iterative, and ideal for fast-moving projects. Consequently, it's great for teams working on ongoing UX research. In this course, join Amanda Stockwell as she explains how to maximize your resources and perform lean UX research in a fast-paced agile development environment. Amanda reviews why development and business processes are important for UX teams, discusses key concepts related to agile and scrum, and shares how to recruit research candidates quickly and inexpensively. She also goes over how to optimize your research efforts for your particular project and synthesize feedback back into the team process. Show less

Finding and scheduling suitable research participants is one of the toughest logistical challenges of UX research. There are many ways to recruit research participants, which also means there are many opportunities to get the wrong people in your studies. This course will provide a detailed overview of best practices for finding, screening and incentivizing participants so you can make sure your research efforts are as effective as possible.

This class is for anyone interested in… Show more

Finding and scheduling suitable research participants is one of the toughest logistical challenges of UX research. There are many ways to recruit research participants, which also means there are many opportunities to get the wrong people in your studies. This course will provide a detailed overview of best practices for finding, screening and incentivizing participants so you can make sure your research efforts are as effective as possible.

This class is for anyone interested in conducting UX research. No prior experience conducting research is necessary, but it will be helpful to have a general understanding of UX research best practices and methods. I won’t be covering how to choose which UX research method in this course. Show less

Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows… Show more

Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows how to prepare your content to ensure that you get the best card sort results. She also covers finding, selecting, and screening participants, running sessions, analyzing data, and sharing your results. Show less

By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.

Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews… Show more

By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.

Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own. Show less

User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.

This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process… Show more

User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.

This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.

Topics Include:
An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
Determining the right methodologies based on organizational environment, client type, and project stage
Targeting the right research participants
Crafting the right questions in the right way
Analyzing and presenting your data Show less

The mythical UX unicorn; we've all felt the pressure to become one, and many of us have gained or are actively pursuing unicorn status. But do we truly need to be masters of the entire UX spectrum? What happens if the path isn't all the glitter and rainbows you were expecting? Or you start down the path and discover you hate having a horn? We’ve captured ex unicorns to discuss the benefits of a multidisciplinary education, complications of unicorn life, and varying paths to success.

Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So… Show more

Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and former interactive designer, both of whom are experienced with vetting UX talent. Show less

Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows… Show more

Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows how to prepare your content to ensure that you get the best card sort results. She also covers finding, selecting, and screening participants, running sessions, analyzing data, and sharing your results. Show less