Amy Dufour

Amy Dufour

Marketing Director - Outdoor Retailer

Atlanta Metropolitan Area
413 followers 401 connections

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About

Strong marketing and public relations professional with a successful track record in the event services industry. A creative, outside-the-box team leader proficient in digital marketing, web design, social media, branding, copy writing, print collateral, corporate communications, conference and event planning, and administration.

Activity

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Experience

  • Outdoor Retailer Graphic

    Marketing Director

    Outdoor Retailer

    - Present 9 months

    United States

  • Emerald Graphic

    Marketing Manager (Audience) | Surf Expo

    Emerald

    - 4 years 5 months

    Alpharetta, Georgia, United States

    Develop the B2B attendee marketing acquisition strategy for Surf Expo’s January and September events, focusing on qualified retailers and media supporting the watersports and coastal lifestyle industries by creating targeted campaigns, including email, digital, telemarketing and direct mail. Analyze campaign performance to focus on attendee acquisition, retention, and customer engagement.

  • Clarion Events Inc. - North America Graphic

    Marketing Manager

    Clarion Events Inc. - North America

    - 3 years 3 months

    Kennesaw, Georgia, United States

    Marketing Manager for Clarion Events - North America's Gift, Souvenir and Apparel Division. Supported the Portfolio Vice President, Marketing Director and Sales Team by coordinating and executing exhibitor and attendee marketing programs (web, print and digital), promotions and services for new launches and established regional giftware, decorative accessory, apparel, resort and souvenir trade events, including: Women's Wear in Nevada (WWIN), P3 (Pet Progressive Products), Las Vegas Souvenir &…

    Marketing Manager for Clarion Events - North America's Gift, Souvenir and Apparel Division. Supported the Portfolio Vice President, Marketing Director and Sales Team by coordinating and executing exhibitor and attendee marketing programs (web, print and digital), promotions and services for new launches and established regional giftware, decorative accessory, apparel, resort and souvenir trade events, including: Women's Wear in Nevada (WWIN), P3 (Pet Progressive Products), Las Vegas Souvenir & Resort Gift Show, Smoky Mountain Gift Show, Grand Strand Gift & Resort Merchandise Show, Philadelphia Gift Show, Ocean City Resort Gift Expo, The Gathering, and The Gathering West.

  • Marsh Meadows Marketing Graphic

    Account Executive

    Marsh Meadows Marketing

    - 12 years 3 months

    Kennesaw, Georgia, United States

    Managed marketing and public relations initiatives for Urban Expositions, LLC (now Clarion Events Inc. North America). Developed, coordinated and executed exhibitor and attendee marketing programs, promotions and services for several regional giftware, decorative accessory, resort and souvenir events, including: Boston Gift Show, Grand Strand Gift & Resort Merchandise Show, Fort Lauderdale Gift Show, San Francisco International Gift Fair, Orlando Gift Show, Panama City Beach Gift Show…

    Managed marketing and public relations initiatives for Urban Expositions, LLC (now Clarion Events Inc. North America). Developed, coordinated and executed exhibitor and attendee marketing programs, promotions and services for several regional giftware, decorative accessory, resort and souvenir events, including: Boston Gift Show, Grand Strand Gift & Resort Merchandise Show, Fort Lauderdale Gift Show, San Francisco International Gift Fair, Orlando Gift Show, Panama City Beach Gift Show, Philadelphia Gift Show, Smoky Mountain Gift Show, Ocean City Resort Gift Expo, The Gathering, and Las Vegas Souvenir & Resort Gift Show.

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