Amy Messano

The marketing and communications team was tasked with organizing the PR for a cross-country trip (San Fran to NYC) by one of its autonomous vehicles. Completing 3,400 miles, each day was recorded and posted on Delphi's social media channels. Visual content was collected throughout the trip and used for social and traditional media. The event captured more than 900 media print and online media stories, as well as more than 200 broadcast clips. Coverage included stories from Wall Street Journal… Show more

The marketing and communications team was tasked with organizing the PR for a cross-country trip (San Fran to NYC) by one of its autonomous vehicles. Completing 3,400 miles, each day was recorded and posted on Delphi's social media channels. Visual content was collected throughout the trip and used for social and traditional media. The event captured more than 900 media print and online media stories, as well as more than 200 broadcast clips. Coverage included stories from Wall Street Journal, Wired, CBS, ABC, NBC, Fox, Good Morning America, USA Today, Fortune, Forbes,CNN, CNBC, Fast Company, Huffington Post, all of the wires in addition to several major international media. Requests for interviews or appearances came from Inside Edition, Jay Leno, Discovery Channel. The success of this event and the associated PR work helped to put Delphi on the map as a leader and a go-to expert in the crowded and noisy automated driving space. Show less

I was proud to lead the PR/Marketing/Comms plan around the first-ever, coast-to-coast automated drive. The results have been unbelievable with more than 1,100 pieces of coverage, 270 broadcast, social media off the charts, most-viewed internal comms campaign ever...classrooms followed us from grade school to college via our social media, Jimmy Fallon joked about us, WWE tweeted about us, the list goes on....incredibly proud of the work and the team

Microsoft's largest external event. WPC 2012 was the largest in history with 16,000 attendees and the largest event Toronto, the host city, has ever had. I managed the PR, creating and executing on strategic plan to land planned messages around the globe. The massive collaboration effort involvemed many groups within Microsoft as well as large-scale agency management. The international press attendance was up 80% from 2011. 131 reporters from 32 countries attended, resulting in 1300 news… Show more

Microsoft's largest external event. WPC 2012 was the largest in history with 16,000 attendees and the largest event Toronto, the host city, has ever had. I managed the PR, creating and executing on strategic plan to land planned messages around the globe. The massive collaboration effort involvemed many groups within Microsoft as well as large-scale agency management. The international press attendance was up 80% from 2011. 131 reporters from 32 countries attended, resulting in 1300 news articles. Show less