Amy Alba

Program Management of NBCU's DEI Research and Insights projects led by the Diversity Research Council. The Research Council is a central hub for data, analysis and tools that are strategically prioritized to support all business DEI Initiatives within NBCU.
MAIN PROJECT: DIVERSITY EQUITY & INCLUSION AUDIENCE INSIGHTS CORRELATION STUDIES
PARTNER: NBCU Research & Insights Diversity Council
o SCOPE: completed correlation studies between diverse Talent vs Audience Demographics across… Show more

Program Management of NBCU's DEI Research and Insights projects led by the Diversity Research Council. The Research Council is a central hub for data, analysis and tools that are strategically prioritized to support all business DEI Initiatives within NBCU.
MAIN PROJECT: DIVERSITY EQUITY & INCLUSION AUDIENCE INSIGHTS CORRELATION STUDIES
PARTNER: NBCU Research & Insights Diversity Council
o SCOPE: completed correlation studies between diverse Talent vs Audience Demographics across traditional TV & Streaming using 1st, 2nd and 3rd party audience data to conduct competitive landscape analysis and identify content strategies for diverse talent on screen. Show less

PROJECT: GAP ANALYSIS AND DESIGN OF PROGRAM RIGHTS & SCHEDULING SOLUTION
PARTNER: VIACOM Media Technology Services Department
o SCOPE: Modernization of internal legacy systems to vendor solution to support, 15+ international brands, users in 65+ countries, 1k+ titles, 300k+ episodes, 1M+ program rights.
o Analyzed existing program rights & scheduling tools and workflows with stakeholders to determine areas of process improvement and system features. Managed Resource allocations… Show more

PROJECT: GAP ANALYSIS AND DESIGN OF PROGRAM RIGHTS & SCHEDULING SOLUTION
PARTNER: VIACOM Media Technology Services Department
o SCOPE: Modernization of internal legacy systems to vendor solution to support, 15+ international brands, users in 65+ countries, 1k+ titles, 300k+ episodes, 1M+ program rights.
o Analyzed existing program rights & scheduling tools and workflows with stakeholders to determine areas of process improvement and system features. Managed Resource allocations, project plans, budgets and statement of work milestones using smart sheet collaboration with client stakeholders.
o Success: Completed full product roadmap and global implementation plans Conducted design sessions with business stakeholders in NYC, Miami, and Buenos Aires to clarify requirements, facilitate problem-solving, and document functional specs, resulting in a holistic design of a Program/Content Asset Rights & Scheduling solution. Show less

Scope:
Gap Analysis, Design and Custom Development through to Delivery, Migration from on prem to SaS Cloud hosting, and final software Implementation of a newly designed ad sales and traffic solution suite (WO Network).
Success Story:
As Wideorbit's first major implementation for this new division and version of the WO Sales Module for National Cable Network Ad Sales fully integrated with WO Traffic creating a full end to end ad tech solution specific to the needs of a Major… Show more

Scope:
Gap Analysis, Design and Custom Development through to Delivery, Migration from on prem to SaS Cloud hosting, and final software Implementation of a newly designed ad sales and traffic solution suite (WO Network).
Success Story:
As Wideorbit's first major implementation for this new division and version of the WO Sales Module for National Cable Network Ad Sales fully integrated with WO Traffic creating a full end to end ad tech solution specific to the needs of a Major National Cable Network.
Significance:
This was a major unification and transformation project where I was responsible for oversight of the solution delivery with the WideOrbit Product Team, worked directly with AMCN IT and Ad Sales business stakeholders and Channel Media Solution consultants to manage the scope, budget and vendor resources of a 3 year multi-phased project. Show less