About
Anand is Founder and President at Crescendo, an AI-first contact center business…
Articles by Anand
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2018: A look-back at 4 early stage investing hypotheses.
2018: A look-back at 4 early stage investing hypotheses.
By Anand Chandrasekaran
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Future-gazing: Indian E-Commerce in 2016
Future-gazing: Indian E-Commerce in 2016
By Anand Chandrasekaran
Contributions
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How can you use market research to develop a positioning framework?
Many companies (especially ones that build mass products for consumers) use "market visits". I saw this first hand working at Bharti Airtel. By visiting a different consumer group every week or two the goal is to hit up the same set of stakeholders and largely discuss the same questions/topics. While each visit is unique, once in a while a blinding insight comes up in conversation. Using these to build a monopoly on consumer insights is considered a meaningful differentiator in these sectors.
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How do you use storytelling to showcase the value of your product or service?
I'd start with simple things like telling your own story, how co-founders met and decided to work on an idea, why this idea is the most compelling one to dedicate years of your life on etc. Before focusing on more complex aspects even getting the basic pieces of your story helps immensely (especially where you need to communicate it in a short amount of time)!
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How can you differentiate product manager roles across industries?
Here is what I think good PMs do across industries - 1. Steward of the end user. 2. Bringing clarity of purpose. 3. Guarding the front door. 4. Launching products that solve user pain points. 5. Creating product coherence that reinforces the brand. 6. Growing through word of mouth. 7. Happy employees guarantee happy users. 8. Looking to the future and picking technology bets. 9. Assembling best talent. 10. Instilling pride of ownership.
Activity
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It has been three years since the launch of our FarMart Agri Community APP. While the APP has progressed to accommodate different personas in the…
It has been three years since the launch of our FarMart Agri Community APP. While the APP has progressed to accommodate different personas in the…
Liked by Anand Chandrasekaran
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Monarch Money gets a thumbs up from @The Motley Fool 🙌 #budgeting #financeapp The Motley Fool's review highlights our comprehensive features that…
Monarch Money gets a thumbs up from @The Motley Fool 🙌 #budgeting #financeapp The Motley Fool's review highlights our comprehensive features that…
Liked by Anand Chandrasekaran
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Why are eeki’s cucumbers crunchier? If you've ever tried our cucumbers, you'll agree they’re much crispier than those typically sold in the market.…
Why are eeki’s cucumbers crunchier? If you've ever tried our cucumbers, you'll agree they’re much crispier than those typically sold in the market.…
Liked by Anand Chandrasekaran
Experience
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Education
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7 people have recommended Anand
Join now to viewMore activity by Anand
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Our portfolio company Magma, a one-stop B2B manufacturing solutions provider, announces its milestone of surpassing Rs. 300 Crore run rate. The…
Our portfolio company Magma, a one-stop B2B manufacturing solutions provider, announces its milestone of surpassing Rs. 300 Crore run rate. The…
Liked by Anand Chandrasekaran
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#10yearsofMoEngage celebrations start today 🚀 #movion #VibeAsOneTribe
#10yearsofMoEngage celebrations start today 🚀 #movion #VibeAsOneTribe
Liked by Anand Chandrasekaran
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Life update: Recently accepted an offer to produce the inaugural conference for one of the top thought leaders in tech — Lenny Rachitsky (writer of…
Life update: Recently accepted an offer to produce the inaugural conference for one of the top thought leaders in tech — Lenny Rachitsky (writer of…
Liked by Anand Chandrasekaran
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Pratilipi is now Free Cash Flow positive (both operating and overall). So the answer to how much runway you have is now infinite…
Pratilipi is now Free Cash Flow positive (both operating and overall). So the answer to how much runway you have is now infinite…
Liked by Anand Chandrasekaran
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Super proud to partner with Plum Perks. If your company is on Plum, you can now get flawless & fastest diagnostics service from Orange Health Labs…
Super proud to partner with Plum Perks. If your company is on Plum, you can now get flawless & fastest diagnostics service from Orange Health Labs…
Liked by Anand Chandrasekaran
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🚀 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐉𝐞𝐡 𝐀𝐞𝐫𝐨𝐬𝐩𝐚𝐜𝐞!…
🚀 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐉𝐞𝐡 𝐀𝐞𝐫𝐨𝐬𝐩𝐚𝐜𝐞!…
Liked by Anand Chandrasekaran
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Over two days in February, the Harvard Business School and Harvard Kennedy School campuses bustled with energy as over 1000 participants at engaged…
Over two days in February, the Harvard Business School and Harvard Kennedy School campuses bustled with energy as over 1000 participants at engaged…
Liked by Anand Chandrasekaran
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I had a blast talking with Vinod Khosla for our new podcast at Celesta Capital. We discussed where things are headed with AI, how to think about the…
I had a blast talking with Vinod Khosla for our new podcast at Celesta Capital. We discussed where things are headed with AI, how to think about the…
Liked by Anand Chandrasekaran
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"The best way to ensure accurate answers from a generative AI application is to utilize a high quality base of Knowledge. The Crescendo Knowledge…
"The best way to ensure accurate answers from a generative AI application is to utilize a high quality base of Knowledge. The Crescendo Knowledge…
Liked by Anand Chandrasekaran
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