Ananth Avva

Ananth Avva

San Diego, California, United States
7K followers 500+ connections

Join to follow

About

A top-performing Technology Executive and President with ten years of experience as an…

Articles by Ananth

See all articles

Activity

Join now to see all activity

Experience

  • Renesas Electronics Graphic

    Renesas Electronics

  • -

    Santa Clara County, California, United States

  • -

  • -

  • -

    San Francisco Bay Area

  • -

    San Francisco Bay Area

  • -

    San Francisco Bay Area

  • -

    Redwood City, CA

  • -

    Mountain View, CA

  • -

  • -

    United States

  • -

Education

Licenses & Certifications

  • Certified Managerial Accountant (CMA)

    IMA

  • Certified Public Accountant (CPA-Inactive-Illinois)

    AICPA

  • Chartered Financial Analyst (CFA)

    CFA Institute

Volunteer Experience

Publications

  • Pipeline and the Art of Forecasting Revenue in SaaS Businesses

    The article argues moving from quota/capacity based model for ARR forecasting to incorporating more Pipleine and top of funnel analysis in driving long-term models for enterprise SaaS businesses

    Other authors
    See publication

  • The CSM Laffer Curve: A Framework to evaluate CSM Investments

    In the world of SaaS and retention, there are several tools to drive retention (gross and net), the primary ones functional groups being: a) Sales & Account Management; b) Product Led Growth; and/or c) CSM. As companies reach scale, a.) becomes less favorable and b. and c. become the primary focal points (note: similar to fiscal vs. monetary policies, b and c aren’t mutually exclusive, CSMs can often we a powerful input to product and roadmap and vice-versa).

    In order to help with…

    In the world of SaaS and retention, there are several tools to drive retention (gross and net), the primary ones functional groups being: a) Sales & Account Management; b) Product Led Growth; and/or c) CSM. As companies reach scale, a.) becomes less favorable and b. and c. become the primary focal points (note: similar to fiscal vs. monetary policies, b and c aren’t mutually exclusive, CSMs can often we a powerful input to product and roadmap and vice-versa).

    In order to help with investments decisions, its important for SaaS organizations (at scale) to start graphing the ‘CSM Laffer Curve’ which evaluates CSM investments against gross dollar retention.

    See publication

  • Pay Attention to Gross Retention... it may portend Valuation

    Gross Retention is critical, as its a key indicator in a company's ability to quickly lay a foundation off of which to build an expansion path (as product matures) and sustain the rapidly escalating S&M costs in high-growth SaaS companies. It in fact can be a key driver for valuation as well.

    See publication

  • A Case for a Risk Adjusted CAC Ratio

    LinkedIn

    Given the significant investments in Sales & Marketing, SaaS finance professionals must continue to evaluate the efficiency and effectiveness of investments in both absolute and risk-adjusted firms. By applying a Risk Adjusted CAC Ratio, SaaS finance professionals can better guide the company through volatile environments. The idea is not to just show if a metric was achieved, but also how it was achieved.

    See publication

  • Time Diversification & Impact on Capital Allocation Decisions: A Corporate Finance Perspective

    Edupristine

    See publication

  • Head in the Clouds

    Silicon India

    See publication

Languages

  • Hindi

    -

  • French

    Elementary proficiency

  • Telugu

    Native or bilingual proficiency

Organizations

  • Golden Gate University

    Adjunct Professor

    - Present

    • Teach and develop graduate level course on Strategic Cost Management with special emphasis on value-chain and strategic positioning analysis. • Evangelize adoption of high-interface collaborative tools (such as Google docs & Google Hangout) to drive 2.0 vision for Cyber-campus.

More activity by Ananth

View Ananth’s full profile

  • See who you know in common
  • Get introduced
  • Contact Ananth directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses