Andrew Watterson

Created a secondary hub in Maui as a West Coast gateway to the Neighbor Islands. New hub relieves HNL at capacity-constrained hours, creating space for connections from new International flights, and defends against competitor overflight of primary hub from the US mainland.

Oversaw projects to increase ancillary and retail revenues by developing consumer-oriented approach to merchandising products, services, and fees. Created analytical tools, vendor-management agreements and new processes to manage marketing mix.

Directed project to boost customer adoption of in-flight wireless internet. Created and executed a series of marketing programs to drive awareness and trial. Penetration rates more than quadrupled within three months. Designed and conducted pricing trials to determine contribution-maximizing price points.

Led project to design, development, and launch a sub-brand airline-within-an-airline to profitably compete in low yield, leisure-oriented markets. Created distinct value proposition, including pricing and internet distribution, which fit within brand portfolio, with a structurally lower cost to serve. The new business resulted in 10 point increase in margin for those geographies.

Directed multiple projects for airlines in North America and Europe to improve punctuality. Used data-driven approach to identify drivers of consistently poor on time performance and develop recommendations for improvement. Client performance subsequently improved to top tier rankings for their geography.

Led projects at multiple North American and European airlines to create new Operation Control Centers to manage increased network complexity from regulatory changes, merger, or rapid growth. Designed new tools to measure economic impact to feed decision support tools for disruptions. Redesigned processes and facilities to increase cross-functional management of real-time operations.

Oversaw development of internet-based analytical software tool for use by project teams and clients. The product allows users to quickly and intuitively perform "canned" and custom analysis across multiple large Industry data sources which have been cleaned and formatted for use by those not familiar with the source data..

Supported multiple clients in the negotiation of regional flying contracts. Identified areas of negotiating leverage by highlighting where the regional could not be replaced and creating credible alternative business arrangements should an agreement not be reached.

Led project to improve airport customer experience and the efficiency of staff and assets. Redesigned curb-to-seat flow including facilities lay-out, processes, and technology. Enhanced general and personalized information delivered through multiple channels reduced customer anxiety and confusion and increased throughput. Increased self-service options de-congested choke-points and facilitated add-on sales of related services.