About
Andrew is a digital media and marketing expert with experience and proficiency in a…
Articles by Andrew
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5 Reasons Connected TV Advertising is Overtaking Traditional TV Advertising
5 Reasons Connected TV Advertising is Overtaking Traditional TV Advertising
By Andrew Becks
Contributions
Activity
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Social media communities and the accessibility of digital content are playing a significant role in driving ereader sales and ebook usage. It's…
Social media communities and the accessibility of digital content are playing a significant role in driving ereader sales and ebook usage. It's…
Liked by Andrew Becks
Experience
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Education
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Plantation, FL
Licenses & Certifications
Publications
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The evolution of LinkedIn: How marketers should adapt to changing times
Medium
See publicationSince the start of the Covid-19 pandemic, there's been a fundamental shift in how LinkedIn is used by consumers. What does this evolution mean for brands and how should businesses adapt their content strategies to the changing LinkedIn landscape?
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The Growing Gap Between Advertising Platform and Site Analytic Metrics Explained — And How to Combat It
Medium
See publicationWhy the gap between ad platform analytics and website analytics is growing, and how brands or businesses can adapt in a post-cookie, privacy-centric world
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Disney Takes Advertising Direct with Hulu Self-Service Ad Tool
Medium
See publicationHulu beats Amazon, Roku, Comcast, ViacomCBS, and dozens of others in race to emulate social media ad platforms
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My husband and I are being refused the coronavirus test – but what if we passed it on to others?
The Guardian
See publicationWith a ‘if we don’t test people, then the outbreak is contained’ approach to testing, the US can continue to vilify the rest of the world for their responses while not doing any better
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10 Simple Ways to Grow Your Email List
Medium
See publicationOnce you’ve decided to launch an email marketing or newsletter program, you might be asking yourself: How do I get people to actually sign up to receive my emails?
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How does email even work, anyway?
Medium
See publicationHow Email Works: Understanding the Basics of Email
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Are You Making it to the Inbox?
Medium
See publicationHow to ensure that your email marketing messages are actually being delivered to your customers’ inboxes.
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Attack of the Email Zombies
Medium
See publicationWhy sometimes having a bigger email list doesn’t mean you have a better email list, and how dormant subscribers can hurt your performance. 🧟 📧 🧟♂️
Courses
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21st Century Management Practices
GMP 5012
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Coaching and Influencing Skills
GMP 5640
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Contemporary Leadership Research
GMP 5650
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Great Leadership Books
GMP 5690
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Leadership Theory and Practice
GMP 5630
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Leadership: A Behavioral Science Approach
GMP 5660
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Leading Change
GMP 5680
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Legal, Ethical, and Social Values of Business
GMP 5015
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Managing Human Resources
GMP 5030
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Managing Organizational Behavior
GMP 5020
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Project Leadership
GMP 5670
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Situational Leadership
GMP 5695
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Team Building
GMP 5380
Projects
Honors & Awards
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Audio/Podcast Award: Science Will Win
Tribeca X Awards
The Tribeca X Awards recognize outstanding story-driven filmmaker, creator and brand collaborations across 7 categories: Feature Films, Short Films, Episodic Series, Audio, Games & Immersive, Commercial Spots, and Creator/Influencer Collaborations. Congratulations to our 2024 Official Selections.
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Chairman's Award
Scripps Networks Interactive
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Telly Awards: Shedding light on the deepening opioid crisis
Telly Awards
SILVER | Shedding light on the deepening opioid crisis – Branded Content General-Fitness, Health & Wellness
SILVER | Shedding light on the deepening opioid crisis – Branded Content General-Social Impact
SILVER | Shedding light on the deepening opioid crisis – Branded Content General-Pharmaceutical
BRONZE | Shedding light on the deepening opioid crisis – Branded Content General-Corporate Image
BRONZE | Shedding light on the deepening opioid crisis – Branded Content General-People's…SILVER | Shedding light on the deepening opioid crisis – Branded Content General-Fitness, Health & Wellness
SILVER | Shedding light on the deepening opioid crisis – Branded Content General-Social Impact
SILVER | Shedding light on the deepening opioid crisis – Branded Content General-Pharmaceutical
BRONZE | Shedding light on the deepening opioid crisis – Branded Content General-Corporate Image
BRONZE | Shedding light on the deepening opioid crisis – Branded Content General-People's Telly
Languages
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English
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Organizations
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Media Bistro
Instructor, Online Marketing & Web Analytics Courses
-Teach continuing education courses in digital/online marketing and web analytics for commerce and publishing industry professionals.
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