About
User experience leader who has a passion for combining research, strategy, and design…
Articles by Andrew
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It Starts with a Conversation: An Empathy-Driven Approach to Interviewing UX Candidates
It Starts with a Conversation: An Empathy-Driven Approach to Interviewing UX Candidates
By Andrew Schall
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Keeping an Eye Towards the Future of EHR Design
Keeping an Eye Towards the Future of EHR Design
By Andrew Schall
Activity
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Agree. If you want to learn about UX measurement, Jeff and Jim are the world’s top two experts. (And good friends.) Personally, I am still more of a…
Agree. If you want to learn about UX measurement, Jeff and Jim are the world’s top two experts. (And good friends.) Personally, I am still more of a…
Liked by Andrew Schall
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3 weeks into the semester for the Georgia Tech, MS in Human-Computer Interaction (MS-HCI) students! The work has begun in our Research Methods…
3 weeks into the semester for the Georgia Tech, MS in Human-Computer Interaction (MS-HCI) students! The work has begun in our Research Methods…
Liked by Andrew Schall
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The most fulfilling part of research and design is seeing your work make a meaningful impact on people's lives worldwide. A few days ago, we…
The most fulfilling part of research and design is seeing your work make a meaningful impact on people's lives worldwide. A few days ago, we…
Liked by Andrew Schall
Experience
Education
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University of Maryland Baltimore County
Completed coursework towards PhD. On leave of absence to focus on external research projects.
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Conducted eye tracking user research projects with the Library of Congress and NASA Science Directorate.
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Activities and Societies: Editor-in-Chief, Signatures Art & Literary Magazine
Concentration in Human-Computer Interaction (HCI)
Licenses & Certifications
Publications
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Introduction to the Wonderful World of Journey Mapping
UXPA
Having a strong foundational understanding of journey maps is an important skill for anyone in UX or product management. This workshop will empower you with the knowledge of how to use journey maps as part of your UX toolkit. You will learn how to apply user research to inform the journey, how to use a framework to construct your journey map, and how to utilize journeys to align your team around your user personas. Attendees will be exposed to numerous examples of journey maps and learn the…
Having a strong foundational understanding of journey maps is an important skill for anyone in UX or product management. This workshop will empower you with the knowledge of how to use journey maps as part of your UX toolkit. You will learn how to apply user research to inform the journey, how to use a framework to construct your journey map, and how to utilize journeys to align your team around your user personas. Attendees will be exposed to numerous examples of journey maps and learn the journey mapping process through a series of guided activities. This workshop will provide you with practical methods that you can start using immediately in your own design projects, as well as templates that can give you a head start in your own journey mapping projects.
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Finding the Right Altitude for Your Personas & Journey Maps
UXPA Webinar
Unfortunately, most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. These artifacts are often not created at the right level to help your stakeholders understand and design for your target audiences. This talk will help you to form a new strategy to revitalize existing documents and be able to birth new, stronger, and healthier personas and journeys.
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Measuring Product Design Strategy with KPI's
UX STRAT
User experience as a profession has matured, which has led to the need to measure the impact we are having on our organization's goals and bottom lines. KPIs, or Key Performance Indicators, are often misunderstood (and sometimes feared by) UX professionals because they don't appear to easily align with typical business metrics. We will take a comprehensive journey into the world of UX metrics, exploring both behavioral and attitudinal measurements. You will learn to weigh the benefits and…
User experience as a profession has matured, which has led to the need to measure the impact we are having on our organization's goals and bottom lines. KPIs, or Key Performance Indicators, are often misunderstood (and sometimes feared by) UX professionals because they don't appear to easily align with typical business metrics. We will take a comprehensive journey into the world of UX metrics, exploring both behavioral and attitudinal measurements. You will learn to weigh the benefits and limitations of some of the common UX benchmarking metrics like SUS, CUS, NPS, and CES. We will also explore newer methods that provide deeper and more relevant insights to report on as well as ways to make sense of the data. Each workshop attendee will have an opportunity to create their own (or improve upon an existing) UX KPI strategy including what metrics you will track, how you will go about tracking them, and how your KPIs will be visualized to tell a story to your stakeholders.
What You'll Learn:
- What UX metrics you should track and how to determine the best ones for your organization
- What industry tools and data sources are available to collect and track your metrics
- How to take a UX metric and translate it into a KPI
- What to do with UX KPIs once you have them
- How to create a dashboard to properly tell the story of your UX KPIs
- How to effectively convey your UX KPIs to your leadership team -
The Doctor is In: Learn How to Heal Sick and Ineffective Personas and Journey Maps
International UXPA Conference 2022
Most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. During this hands-on session, we will work together to form a new strategy to help you to revitalize existing personas and be able to birth new stronger, and healthier personas and journeys. We will first do a post-mortem on our persona called Sally to determine her early causes of death and examine the failings of her journey. You will learn how to diagnose…
Most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. During this hands-on session, we will work together to form a new strategy to help you to revitalize existing personas and be able to birth new stronger, and healthier personas and journeys. We will first do a post-mortem on our persona called Sally to determine her early causes of death and examine the failings of her journey. You will learn how to diagnose, design, track, socialize, and effectively govern your personas and journey maps through a set of guided activities. Attendees can either use their existing “sick” personas and journeys or work with our persona Sally during the session.
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Can Voice-Driven Virtual Assistants Eliminate Physician Burnout?
UX Healthcare 2020
Virtual assistants are still in their infancy, but UX designers in the healthcare sector are investigating this technology to improve the user experience of Electronic Health Record (EHR) systems and reduce physician burnout. Doctors are seeking new ways to optimize their productivity while not losing the interaction with their patients. Our team has been investigating voice-driven user interfaces as a way to supplement, and possibly someday replace the need for traditional interfaces. This…
Virtual assistants are still in their infancy, but UX designers in the healthcare sector are investigating this technology to improve the user experience of Electronic Health Record (EHR) systems and reduce physician burnout. Doctors are seeking new ways to optimize their productivity while not losing the interaction with their patients. Our team has been investigating voice-driven user interfaces as a way to supplement, and possibly someday replace the need for traditional interfaces. This presentation will share our user-centered design strategy to create a Virtual Medical Assistant.
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Unleashing the Power of UX KPIs
ConveyUX 2020
Conducted a workshop with over 100 attendees. Key learnings included:
- What UX metrics you should track and how to determine the best ones for your organization
- What industry tools and data sources are available to collect and track your metrics
- How to take a UX metric and translate it into a KPI
- What to do with UX KPIs once you have them
- How to create a dashboard to properly tell the story of your UX KPIs -
Can Voice-Driven Virtual Assistants Help Eliminate Physician Burnout?
User Experience Magazine
Issue 19.3 Voice Interfaces
Virtual assistants are still in their infancy, but UX designers in the healthcare sector are investigating voice-driven technologies to improve the user experience of electronic health record (EHR) systems. -
World Usability Day 2019: Health and Wellness
South Florida User Experience Professionals Association
Served on a panel of UX and medical professionals to discuss the current state of UX in healthcare.
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Design Systems for Mobile Applications
South Florida iOS Developers
Design systems provide a framework for design and a source of truth for product development teams. They are critical in helping to establish standards that are used by many team members including designers, business analysts, QA, and developers. This presentation will provide an overview of design systems and the Apple Human Interface Guidelines (HIG) for iOS design. We will discuss the benefits and limitations of the HIG as well as our experiences creating a mobile design system at Modernizing…
Design systems provide a framework for design and a source of truth for product development teams. They are critical in helping to establish standards that are used by many team members including designers, business analysts, QA, and developers. This presentation will provide an overview of design systems and the Apple Human Interface Guidelines (HIG) for iOS design. We will discuss the benefits and limitations of the HIG as well as our experiences creating a mobile design system at Modernizing Medicine.
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Making the Connection: Understanding our Users
UXperience 3.0
In order to design for your users you have to get to know them a lot better. Learn about the latest techniques to help us to establish those connections and create the best possible experiences for our users.
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What does it mean to be an Information Architect? Working together to define our field.
World IA Day Miami
Facilitated a workshop with a highly diverse group of UX professionals and students to help define "information architects" in 2016.
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The UX Testing Toolbox: Exploring the Latest Methods for UX Research
UX Dev Summit
Invited speaker at the 1st User Experience & Developer (UX Dev) Summit.
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Eye Tracking in Practice: Real-World Stories from a UX Researcher
UXPA Cleveland World Usability Day Conference
Invited guest speaker at World Usability Day
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Eye Tracking Evaluation of User Experience on Large-Scale Displays
Springer International Publishing
Presented paper at Human-Computer Interaction International 2015.
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The Future of UX Research: Uncovering the True Emotions of our Users
User Experience Magazine
Issue 15.2 of The Magazine of the User Experience Professionals Association.
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Eye Tracking the Mobile User Experience (Workshop)
ConveyUX
This workshop will empower attendees with the knowledge and experiences necessary to conduct eye tracking on mobile devices as well as a clear understanding of the benefits of applying this technology to their user research projects.
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The Future of UX: Incorporating Biometric Research into UX Evaluation
User Focus Conference
Mid-day keynote speaker
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Eye Tracking in UX: Past, Present & Future
Eye Tracking in User Experience Design Conference
Invited guest speaker and panelist.
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A mixed-method approach for in-depth contextual user research.
Springer
Design, User Experience, and Usability: Theories, Methods, and Tools for Designing the User Experience, Lecture Notes in Computer Science Volume, 8517, 86-95.
Other authorsSee publication -
Eye Tracking Insights into Effective Navigation Design
Springer
Design, User Experience, and Usability: Theories, Methods, and Tools for Designing the User Experience, Lecture Notes in Computer Science Volume, 8517, 86-95.
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New Methods for Measuring Emotional Engagement
Springer
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Eye Tracking in UX Design (Tutorial)
Human-Computer Interaction International (HCII)
This is an introductory course in eye tracking methodology and will provide an overview of how eye tracking can be a valuable tool for user researchers. The course will feature a diverse mix of presentation materials and participatory activities including eye tracking visualizations and video clips from past research studies, group and individual exercises, and hands-on experience with an eye-tracker.Attendees will also get the chance to design an eye tracking research study and analyze eye…
This is an introductory course in eye tracking methodology and will provide an overview of how eye tracking can be a valuable tool for user researchers. The course will feature a diverse mix of presentation materials and participatory activities including eye tracking visualizations and video clips from past research studies, group and individual exercises, and hands-on experience with an eye-tracker.Attendees will also get the chance to design an eye tracking research study and analyze eye tracking data in small groups using eye tracking software that will be installed on several laptop computers.
Tutorial attendees will learn:
--The fundamentals of eye tracking methodology in the field of user experience
--How to design a user experience test to best utilize eye tracking technology
--How to effectively conduct and moderate an eye tracking session
--How to analyze eye tracking data to reveal usability and design issues -
Clearing the Fog from User Experience Strategy
Information Architecture Summit
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Designing & Evaluating the Mobile User Experience
Mobile Citizen Summit
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Remote Usability Testing – Observing User Behavior From Afar
UserFocus
Projects
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Course Instructor, Cornell University (eCornell)
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Course instructor in the human-centered design certificate program.
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Editorial Director, UX Booth
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UX Booth is one of the oldest online publications covering UX design, research, and strategy. UX Booth is subscribed to by over 100,000 industry professionals.
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DesignLab Student Mentor
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Served as a mentor and career coach for over 40 aspiring UX design students in the DesignLab program.
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Adjunct Faculty, University of Baltimore
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Instructor for undergrad course, Designing for Humans (COSC 324) on campus and online classes.
Course description: Introduces key concepts of human/computer interaction, including how humans interact with technology to find and process information. -
Eye Tracking in User Experience Design Book
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Co-authored a book on the latest applications of eye tracking in user experience research. Published by Morgan Kaufmann.
Other creatorsSee project
Honors & Awards
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Finalist, Best UX/UI Design in a SaaS Product for PocketPatient app
Saas Awards
https://www.cloud-awards.com/2021-software-awards-shortlist/
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Best Overall UX in SaaS and Best SaaS in Healthcare
SaaS Awards
https://www.modmed.com/press-release/ema-ehr-system-receives-ux-industry-accolades/
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International UX Design Awards: Special Mention
UX Design Awards
Special recognition from the International UX Design Awards for our electronic health record software, EMA: Electronic Medical Assistant.
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UX Awards: People's Choice Award: modmed Kiosk™
User Experience Awards
The UX Awards honor the innovators behind the digital products and services that define our world. The UX Awards inspire technologists to create human-centered products that solve real customer problems based on exceptional case study showcases of outstanding digital product design and user-centered design process.
The UX Awards were the first Awards dedicated exclusively to showcasing the best in UX. They are a community-driven, independent Awards for the UX profession, with full…The UX Awards honor the innovators behind the digital products and services that define our world. The UX Awards inspire technologists to create human-centered products that solve real customer problems based on exceptional case study showcases of outstanding digital product design and user-centered design process.
The UX Awards were the first Awards dedicated exclusively to showcasing the best in UX. They are a community-driven, independent Awards for the UX profession, with full transparency in the consensus judging process based on a rotating panel of expert judges, alongside public crowdvoting. -
Certified Usability Analyst (CUA) of the Month
Human Factors International
Recognized as Certified Usability Analyst (CUA) of the Month
http://www.humanfactors.com/cuaofthemonth/andrew_schall.asp
Organizations
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User Experience Professionals Association
Board Member, Director of Publications
- PresentFounded in 1991, UXPA is an international organization with 60 chapters around the world. UXPA promotes UX concepts and techniques through the annual international conference, publishing new UX findings through both the Journal of Usability Studies (JUS) and User Experience Magazine.
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Electronic Health Records Association (EHRA)
Vice Chair of Clinician Experience (CX) Working Group
-The working group seeks to improve the user experience of electronic health record systems by establishing industry best practices.
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User Experience Professionals Association of Washington DC
President (2015), Secretary & Board Member (2009 - 2014)
-The User Experience Professionals Association (UXPA) supports people who research, design, and evaluate the user experience of products and services.
Recommendations received
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Excited to be attending External Development Summit (XDS)! The last two days have been fantastic—I’ve had great conversations, met so many…
Excited to be attending External Development Summit (XDS)! The last two days have been fantastic—I’ve had great conversations, met so many…
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https://uxpajournal.org/ Great article this issue from Bill Albert on the impact UX can have in identifying Product Market Fit
https://uxpajournal.org/ Great article this issue from Bill Albert on the impact UX can have in identifying Product Market Fit
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On Fridays I do a thing... Sometimes we just need a reason to get up and dance. So today I give you Shut Up and Dance by Walk the Moon. Happy…
On Fridays I do a thing... Sometimes we just need a reason to get up and dance. So today I give you Shut Up and Dance by Walk the Moon. Happy…
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Today is my first first day of school in 27 years. I’m excited to be a member of Cohort 2 of the Bentley University Executive PhD in Business…
Today is my first first day of school in 27 years. I’m excited to be a member of Cohort 2 of the Bentley University Executive PhD in Business…
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Who-hooo! We did it! I am so excited to share something I have been working on with my amazing colleagues, Claudia Bruckschwaiger and Clemens Lutsch:…
Who-hooo! We did it! I am so excited to share something I have been working on with my amazing colleagues, Claudia Bruckschwaiger and Clemens Lutsch:…
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This year marks the 30th Anniversary of CMU Human-Computer Interaction Institute. To commemorate the occasion, my students this summer made a set of…
This year marks the 30th Anniversary of CMU Human-Computer Interaction Institute. To commemorate the occasion, my students this summer made a set of…
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Kommt vorbei auf unseren Workshop, wir freuen uns! ❤️ Mensch und Computer German UPA Claudia Bruckschwaiger Clemens Lutsch
Kommt vorbei auf unseren Workshop, wir freuen uns! ❤️ Mensch und Computer German UPA Claudia Bruckschwaiger Clemens Lutsch
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This podcast episode helped me understand the nuanced differences between Sophia V Prater's Object-Oriented UX and Brad Frost's Atomic Design. It's…
This podcast episode helped me understand the nuanced differences between Sophia V Prater's Object-Oriented UX and Brad Frost's Atomic Design. It's…
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So happy to have a workshop at the World Usability Congress 2024 in october again! This year the workshop will be about "Conceptual Design – The end…
So happy to have a workshop at the World Usability Congress 2024 in october again! This year the workshop will be about "Conceptual Design – The end…
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