Andrew Shripka

“Andy is an exceptional leader whose combination of creativity, strategy and passion motivates his team to deliver remarkable results. I reported to Andy for five years when he was VP of Global Marketing at Wolverine, and during that time he transformed the marketing approach for the brand. A few things stand out from my time working with him: Curiosity and Critical Thinking - His approach energized the team, inspiring them to question the status-quo and solve problems in new ways. No matter how unsurmountable a challenge may appear to be, Andy is skilled at asking the right questions to get to the root of the issue and come up with creative solutions. Insight Driven - Andy drives a focus on consumer insights and performance data as the starting point for strategic marketing and effective creative. He is passionate about developing deep empathy for the consumer which leads to breakthrough ideas. And he’s a compelling storyteller who can secure buy-in for those ideas and execute at the highest level. Leadership - Under Andy’s leadership, the team achieved record marketing results and direct-to-consumer sales growth. He set a clear vision and had high expectations, challenging the team to set bold goals and take strategic risks to achieve them. At the same time, he was quick to credit the team for every success, which further motivated them to push for excellent results. I learned a lot about marketing strategy and team leadership while working for Andy, and he is generous with his time to help others learn. Andy would be a valuable asset to any organization, and I hope I have the opportunity to work with him again in the future.”

“I had the privilege of working for Andy for 4.5 years at Wolverine Footwear and Apparel while he was the VP of Marketing. Our marketing team was a group of 10 people, and while Andy was technically my skip level manager, it was one of the most collaborative team environments I have ever worked in. Andy is an inspirational team leader, an empathetic people motivator and a transformational marketer. He champions his team and those around him to be better, to challenge convention, and to make the brand and product being worked on superior. While under him, he led new branding, consumer segmentation and brand purpose initiatives for Wolverine that resulted in over 10B earned media impressions and collaborations with partners like Pappy Van Winkle, Metallica, Rawlings and RAM Trucks. Andy always looks to the voice of the consumer and insights to make the brand and business better. He encourages teams to challenge the status quo and listens to all opinions in a group before forming a decision rooted in fact. He empowered his team to make an impact and own projects to “scream somewhere rather than whispering everywhere” - a phrase that’s become integral to how I approach marketing. He is a thoughtful and intentional leader, and I would highly recommend him for any role.”