Andrew Saunders
Los Angeles, California, United States
35K followers
500+ connections
About
🚀 - www.andrewsaunders.com - 🚀
Creative marketing pioneer, intrapreneur, and 3x…
Articles by Andrew
Contributions
Activity
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Crypto job postings are like: Backend dev: "No web3 experience needed, and don’t worry, you won’t have to touch the frontend! $350K" Marketer: "5…
Crypto job postings are like: Backend dev: "No web3 experience needed, and don’t worry, you won’t have to touch the frontend! $350K" Marketer: "5…
Liked by Andrew Saunders
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$1 BILLION has been invested in web3 growth platforms 🔥 There are now 160+ teams working on analytics, attribution, messaging, social, loyalty…
$1 BILLION has been invested in web3 growth platforms 🔥 There are now 160+ teams working on analytics, attribution, messaging, social, loyalty…
Liked by Andrew Saunders
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Stoked to see this partnership realized! 🤝 MusicMoon provides the tools necessary for artists to thrive in the digital age. Their integration to…
Stoked to see this partnership realized! 🤝 MusicMoon provides the tools necessary for artists to thrive in the digital age. Their integration to…
Shared by Andrew Saunders
Experience
Education
Honors & Awards
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Under a Rock with Tig Notaro
Google YouTube Streamy Awards
Winner of Best Branded Content Series (Amazon Alexa). Series featured guests including Debby Ryan, James Van Der Beek, Julie Bowen, Kaley Cuoco, Lena Heady, Tony Shalhoub, Wolfgang Puck, Wyclef Jean and more.
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Best Media Plan
Adweek
Recognition as one of the Top Media Plans of 2018 for Innovation & Creativity
Initiative and IHOP partnered with Tastemade for an event revealing Ultimate Steakburgers, inviting food bloggers, influencers and press such as Food & Wine to establish credibility. Positive reviews subsequently emerged on the same day that Droga5’s creative revealed to wider audiences that the “b” stood for burgers. Utilizing geolocation data about sit-down diners at IHOP restaurants and nearby locations…Recognition as one of the Top Media Plans of 2018 for Innovation & Creativity
Initiative and IHOP partnered with Tastemade for an event revealing Ultimate Steakburgers, inviting food bloggers, influencers and press such as Food & Wine to establish credibility. Positive reviews subsequently emerged on the same day that Droga5’s creative revealed to wider audiences that the “b” stood for burgers. Utilizing geolocation data about sit-down diners at IHOP restaurants and nearby locations, Initiative was able to understand who was responsive to IHOP advertising and successfully target those individuals. -
Mazda Drive For Good
PromaxBDA
Gold Award Winner
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Saturday Night Line (Saturday Night Live)
YouTube Streamy Awards
Official Nominee for Best Spin-Off Series
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Saturday Night Line (Saturday Night Live)
The Webby Awards
Official Honoree for Best Series Branded
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Shell Ecomarathon (Jay Leno)
M&M Global Awards
Finalist for Best Partnership
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Totino Boy! (Tim & Eric)
The Streamy Awards
Oficial Nominee for Best Brand Campaign
Organizations
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California Department of Education
Advisor
- PresentThe California Department of Education established the Arts, Media, and Entertainment (AME) industry sector to support public school students interested in pursuing careers in California’s thriving creative workforce. AME programs align with California Career Technical Education (CTE) Model Curriculum Standards which define the knowledge, skills, and practical experience required for students to pursue post-secondary, vocational, and/or apprenticeship training. AME programs build on traditional…
The California Department of Education established the Arts, Media, and Entertainment (AME) industry sector to support public school students interested in pursuing careers in California’s thriving creative workforce. AME programs align with California Career Technical Education (CTE) Model Curriculum Standards which define the knowledge, skills, and practical experience required for students to pursue post-secondary, vocational, and/or apprenticeship training. AME programs build on traditional arts programs to include a comprehensive career readiness component. The sector has grown to serve 231,000 students and is the largest CTE sector in the state of California.
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The Drum Content Awards
Judge
- PresentSelected to serve as awards judge.
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Brand Film Festival (Haymarket Media Group)
Judge
- PresentSelected to serve as awards judge.
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Digiday Video Awards
Judge
- PresentSelected to serve as awards judge.
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General Assembly
Mentor
- PresentGeneral Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, they foster a flourishing community of professionals pursuing careers they love. https://generalassemb.ly/instructors/andrew-saunders/12470
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M-School Institute of Marketing
Guest Lecturer, Content Strategy
- PresentThe M-School Institute of Marketing is a joint venture between Loyola Marymount University and ThinkLA, designed to deliver a world-class advertising and marketing education relevant to today’s digitally-connected marketing and business environment. Partners include Google, EA, Deutsch, TBWA and Universal McCann.
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Streamy Awards
Judge
- PresentSelected to serve as a member of the Blue Ribbon Panel.
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StartEngine
Mentor
- PresentCreated by Howard Marks, co-founder of Activision, and investor Paul Kessler, Start Engine is Southern California's largest rapid accelerator focused on helping Los Angeles-based technology startups build a solid foundation for success.
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Vanderbilt University
VIH Board Member
- PresentVIH supports undergraduate and graduating Vanderbilt students entering the media and entertainment industries.
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IEG World
Speaker
-Main stage speaker on “Perennial Partnership Strategy” alongside Capital One.
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WPP Stream
Speaker
-Main stage speaker on "The Art of Storyselling: the Convergence of Content and Commerce.”
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Advertising Week Europe
Speaker
-Main stage speaker on “Driving Creative Innovation: the Future of Advertising,” alongside Facebook, Twitch (Amazon), 360i and Gravity Road (You & Mr. Jones).
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Advertising Week New York
Speaker
-Featured speaker on consumer experience strategy alongside Viacom, PopSugar, Gallery Media Group & Publishers Clearing House.
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Arab Social Media Influencer Summit Dubai
Speaker
-Featured speaker on global creative content alongside Snap, Electronic Arts, Vice, Du and Contend.
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Digiday Video Summit Europe
Speaker
-Main stage speaker on global D2C and E-commerce strategy.
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Sundance Film Festival - Brand Storytelling
Speaker
-Main stage speaker on “The Integrated Ecosystem of a Modern Media Company: The Unique Integration of Data-Driven Entertainment, In-Real-Life Experiences & Social Commerce as One.”
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Digiday Video Summit US
Speaker
-Main stage 3-day speaker on branded video development, optimization and monetization.
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New York Media Festival - Future of Television
Speaker
-Main stage speaker on "The Evolution of Brands, Content and Marketing" alongside Dentsu Aegis, RTL Group and Astronauts Wanted.
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Digital Hollywood
Speaker
-Featured speaker on "The Future of Enhanced Advertising" alongside Microsoft and Samsung.
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Banff World Media Festival
Speaker
-Main stage speaker on content strategy for inaugural Branded Content Exchange alongside AOL, Demand Media and Carat.
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You will soon find REAL NFT utility on SKALE with the help of our friends, Keepsake.
You will soon find REAL NFT utility on SKALE with the help of our friends, Keepsake.
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