Andy Beck

The C-suite can be tough to reach, but it isn’t an impregnable fortress. The key to getting inside is strategic connections, relevant content and deliberate contact.

For most companies and organizations, the new year is a time for assessment, goal setting and strategic planning. The same goes for public relations. This is the time to set objectives and formulate a clear, well-defined plan that will help increase brand awareness and grow your bottom line.

The real question beyond the less than substantive coverage of Perry’s “oops” moment when he forgot the name of the U.S. Department of Energy (DOE), or his time on Dancing with the Stars, is this: What kind of secretary will Perry be?

What do Americans know about energy?

Not as much as they think they do, according to a Makovsky survey of more than 1,000 residents across the U.S.

With President-elect Trump already outlining his 100-day agenda, what might his Administration's energy policy look like?

Expect change.

With just over 70 days left until the general election, presidential candidates Hillary Clinton and Donald Trump offer voters two very different visions for the country’s energy agenda and the future of renewables.

Energy storage and solar truly represent a transformative proposition, and it’s clear that when done correctly, these two harmonious commodities can modernize our nation’s electricity grid, help combat climate change and save consumers money.

The benefits of energy storage can – and must – stand on its own two feet to gain further traction as a viable solution to our nation’s outdated and inefficient electricity grid.

Investors are seeking companies with not just technological distinction—they also need proof that companies can succeed and flourish in a highly competitive marketplace. This is why branding is crucial, and why cleantech entrepreneurs must invest accordingly.

Marketing cleantech and sustainability is no easy task. It can be challenging to shift your focus from product features and benefits to insights about the big issues of concern to end-users. However, if you can make the adjustment, there are exciting rewards that come with positioning the organization as a source of insightful and trusted counsel.

For cleantech energy and sustainable companies with limitless vision (even those constrained by somewhat limited resources), marketing public relations can deliver immense value by boosting awareness, goodwill and sales among customers and those who influence them.

A clear understanding of and focus on the factors that motivate the end-user’s buying decision is a hallmark of successful and admired companies, worldwide. A fully-fledged marketing strategy is essential if you wish to… Show more

For cleantech energy and sustainable companies with limitless vision (even those constrained by somewhat limited resources), marketing public relations can deliver immense value by boosting awareness, goodwill and sales among customers and those who influence them.

A clear understanding of and focus on the factors that motivate the end-user’s buying decision is a hallmark of successful and admired companies, worldwide. A fully-fledged marketing strategy is essential if you wish to clarify your technology, distinguish your company as a leader and build brand value. Show less

It's been a rocky ride for many eco-friendly products and technologies over the past decade. The market has had its ups and downs, but marketers should remember that quality transcends fly-by-night trends.

Energy companies have a powerful tool to drive sales: specialized outreach to understand and communicate with end-users.