Andy Beck
Washington, District of Columbia, United States
6K followers
500+ connections
About
Dynamic external affairs leader with over 25 years of experience driving comprehensive…
Articles by Andy
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Customers LOVE Sustainable Brands: 3 Ways to Improve the Environmental-Friendliness of Your Company
Customers LOVE Sustainable Brands: 3 Ways to Improve the Environmental-Friendliness of Your Company
By Andy Beck
Activity
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𝗗𝗲-𝗥𝗶𝘀𝗸𝗶𝗻𝗴 𝗙𝗶𝗿𝘀𝘁 𝗠𝗼𝘃𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗜 𝗣𝗼𝘄𝗲𝗿 𝗥𝗮𝗰𝗲 It’s easier to build the 10th of something than the first…
𝗗𝗲-𝗥𝗶𝘀𝗸𝗶𝗻𝗴 𝗙𝗶𝗿𝘀𝘁 𝗠𝗼𝘃𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗜 𝗣𝗼𝘄𝗲𝗿 𝗥𝗮𝗰𝗲 It’s easier to build the 10th of something than the first…
Liked by Andy Beck
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Pleased to share this article - many thanks to EHS Today for the opportunity to build awareness and expand the dialogue!
Pleased to share this article - many thanks to EHS Today for the opportunity to build awareness and expand the dialogue!
Liked by Andy Beck
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Last week we convened our third VP3 Convening for members and invited guests to spend two days diving into the details of what is and isn't working…
Last week we convened our third VP3 Convening for members and invited guests to spend two days diving into the details of what is and isn't working…
Liked by Andy Beck
Experience
Education
Publications
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How to Strategically Market to the C-suite
LinkedIn Pulse
The C-suite can be tough to reach, but it isn’t an impregnable fortress. The key to getting inside is strategic connections, relevant content and deliberate contact.
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How to Make Your Company Shine in 2019
Pulse
For most companies and organizations, the new year is a time for assessment, goal setting and strategic planning. The same goes for public relations. This is the time to set objectives and formulate a clear, well-defined plan that will help increase brand awareness and grow your bottom line.
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Trust, Facebook, Renewables and Republicans: Recapping the 2017 Energy Report
Renewable Energy World
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Perry Could Fit the Mold of a Successful Secretary of Energy
The Hill
The real question beyond the less than substantive coverage of Perry’s “oops” moment when he forgot the name of the U.S. Department of Energy (DOE), or his time on Dancing with the Stars, is this: What kind of secretary will Perry be?
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Renewable Energy: Americans Are Optimistic, But Not Quite Right
Renewable Energy World
What do Americans know about energy?
Not as much as they think they do, according to a Makovsky survey of more than 1,000 residents across the U.S. -
Trump Energy Policy: All-of-the-Above or Some-of-the-Above?
Energy Central
With President-elect Trump already outlining his 100-day agenda, what might his Administration's energy policy look like?
Expect change. -
Clinton v. Trump: Where Will Energy Go Next?
Renewable Energy World
With just over 70 days left until the general election, presidential candidates Hillary Clinton and Donald Trump offer voters two very different visions for the country’s energy agenda and the future of renewables.
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Energy Storage is Key to Grid Transformation
Energy Central
Energy storage and solar truly represent a transformative proposition, and it’s clear that when done correctly, these two harmonious commodities can modernize our nation’s electricity grid, help combat climate change and save consumers money.
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Storage and Solar: Energy Frenemies?
Energy Central
The benefits of energy storage can – and must – stand on its own two feet to gain further traction as a viable solution to our nation’s outdated and inefficient electricity grid.
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How Branding Strengthens Cleantech Investment
O'Dwyers Magazine
Investors are seeking companies with not just technological distinction—they also need proof that companies can succeed and flourish in a highly competitive marketplace. This is why branding is crucial, and why cleantech entrepreneurs must invest accordingly.
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Making News to Build Business
Greentech Media
Marketing cleantech and sustainability is no easy task. It can be challenging to shift your focus from product features and benefits to insights about the big issues of concern to end-users. However, if you can make the adjustment, there are exciting rewards that come with positioning the organization as a source of insightful and trusted counsel.
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The Right Stuff: How Marketing and PR Can Energize Growth
Greentech Media
For cleantech energy and sustainable companies with limitless vision (even those constrained by somewhat limited resources), marketing public relations can deliver immense value by boosting awareness, goodwill and sales among customers and those who influence them.
A clear understanding of and focus on the factors that motivate the end-user’s buying decision is a hallmark of successful and admired companies, worldwide. A fully-fledged marketing strategy is essential if you wish to…For cleantech energy and sustainable companies with limitless vision (even those constrained by somewhat limited resources), marketing public relations can deliver immense value by boosting awareness, goodwill and sales among customers and those who influence them.
A clear understanding of and focus on the factors that motivate the end-user’s buying decision is a hallmark of successful and admired companies, worldwide. A fully-fledged marketing strategy is essential if you wish to clarify your technology, distinguish your company as a leader and build brand value. -
Green marketing 2.0: quality is key variable to success
O'Dwyer's
It's been a rocky ride for many eco-friendly products and technologies over the past decade. The market has had its ups and downs, but marketers should remember that quality transcends fly-by-night trends.
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How a Deeper Customer Understanding Can Energize Innovation
Fast Company
Energy companies have a powerful tool to drive sales: specialized outreach to understand and communicate with end-users.
Honors & Awards
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Gold Stevie Award--Best Campaign of the Year
American Business Awards
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PR Agency Elite Award--Marketing Communications
PRNews
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Platinum PR Award--External Publication
PRNews
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Gold Stevie Award--Best Marketing Brochure
American Business Awards
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Stevie Award--Best Annual Report
American Business Awards
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U.S. Department of Energy Secretary's Excellence Award
U.S. Department of Energy
Languages
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Spanish
Professional working proficiency
Recommendations received
3 people have recommended Andy
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The momentum behind decarbonizing buildings is encouraging, but more action is needed. Buildings remain a major emissions source and retrofit rates…
The momentum behind decarbonizing buildings is encouraging, but more action is needed. Buildings remain a major emissions source and retrofit rates…
Liked by Andy Beck
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A new Environmental Impact Report conducted by Boundless Impact Research & Analytics found a 90.4% GHG emissions reduction from Origami’s domestic…
A new Environmental Impact Report conducted by Boundless Impact Research & Analytics found a 90.4% GHG emissions reduction from Origami’s domestic…
Liked by Andy Beck
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Are you a #Flexsumer (flexible consumer) of energy? Do you want to have more choice and control over how you use and share your energy resources with…
Are you a #Flexsumer (flexible consumer) of energy? Do you want to have more choice and control over how you use and share your energy resources with…
Liked by Andy Beck
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Great agencies attract great talent! We are excited to have Chad Krulicki as part of the team and do great things together!
Great agencies attract great talent! We are excited to have Chad Krulicki as part of the team and do great things together!
Liked by Andy Beck
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BlueGreen Water Technologies has done it again, remediating a massive algae bloom in Mantua Reservoir (>500 acres, 2 sq km). The transformation is…
BlueGreen Water Technologies has done it again, remediating a massive algae bloom in Mantua Reservoir (>500 acres, 2 sq km). The transformation is…
Liked by Andy Beck
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While many seem to be apologizing for posting on LI about the barbarism of Hamas, I will not. Eradicating evil from the world is an imperative for…
While many seem to be apologizing for posting on LI about the barbarism of Hamas, I will not. Eradicating evil from the world is an imperative for…
Liked by Andy Beck
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The climate action and digital transformation leader, Mahesh Ramanujam with Global Network for Zero, talks about his role as a unifier, and the…
The climate action and digital transformation leader, Mahesh Ramanujam with Global Network for Zero, talks about his role as a unifier, and the…
Liked by Andy Beck
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The ocean is our planet's largest carbon sink, absorbing 90% of the heat generated by global emissions. This warming causes distress to communities…
The ocean is our planet's largest carbon sink, absorbing 90% of the heat generated by global emissions. This warming causes distress to communities…
Liked by Andy Beck
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As we celebrate Earth Day, let’s contemplate the power of nature to help mitigate the impacts of climate change. In my e-book, “Driving Nature-Based…
As we celebrate Earth Day, let’s contemplate the power of nature to help mitigate the impacts of climate change. In my e-book, “Driving Nature-Based…
Liked by Andy Beck
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