“Andy single handedly built USAA's Mobile Marketing Strategy. His ability to sell the mobile vision, drive home mobile's impact to the business and communicate with senior executives were key to USAA being ranked #1 in mobile banking according to a 2009 Key Lime report. Andy is extremely smart, creative and articulate. He is an asset to any team and a tremendous team player. I would highly recommend Andy to any future employer and would love to work with him again in the future.”
About
Digital Brand Marketing executive with visionary thought-leadership, industry first…
Activity
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Yesterday was a special day at USAA because my oldest daughter and I attended “Daughter’s Day,” an event designed to inspire women leaders of…
Yesterday was a special day at USAA because my oldest daughter and I attended “Daughter’s Day,” an event designed to inspire women leaders of…
Liked by Andy Arshad
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Aston Martin accelerates growth in first half of 2023. Aston Martin has announced its H1 2023 financial results, with strong revenue growth, a…
Aston Martin accelerates growth in first half of 2023. Aston Martin has announced its H1 2023 financial results, with strong revenue growth, a…
Liked by Andy Arshad
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Introducing our "nicest club yet."* *According to The Points Guy and well, us. 😊 Our newest United Club can be found inside Newark Liberty…
Introducing our "nicest club yet."* *According to The Points Guy and well, us. 😊 Our newest United Club can be found inside Newark Liberty…
Liked by Andy Arshad
Experience
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Education
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The University of Texas at San Antonio
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Activities and Societies: Debate Team, Mock Marketing Campaigns, Video Production, Photography
Main course of study - Finance.
Focused on stock market trends, shareholder's financial and tangible investment in firms.
Reviewed ROI, company earnings, SEC filings to develop Annual Reports. Supported CFO & CEO to showcase to the Board of Directors, all financial results, along with company's commitment to innovation, personnel, community involvement, charitable causes.
Volunteer Experience
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Labor Role
Habitat for Humanity International
- 1 month
Poverty Alleviation
This volunteering experience was extremely rewarding, for a single mother, raising three children. The most gratifying feeling was actually meeting the new home owner as she toured the house with her young children, who were ecstatic and the mother was crying with glee.
Publications
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Strategies for Selling on Mobile
The Financial Brand
Mobile banking provides one of the most powerful and virtually untapped platforms for financial institutions to provide contextual sales messages to customers and members.
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Mobile Banking Customers Are Untapped Sales Opportunity
The Financial Brand
NOTE: The only author was Jim Marous.
The mobile banking consumer is one of the most active segments, yet financial institutions usually do an inadequate job of onboarding and cross-selling this base. The result can be seen in measures that show a low level of mobile engagement beyond balance inquiries and nominal cross-selling activity on mobile devices.Other authors -
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Mobile Banking is a Must Have
Banktech
See publicationCelent Panel with other Financial Corporations in NYC
Courses
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Brand Marketing
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Build ROI with Mobile, SEM and Social Media
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Digital Brand Marketing
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Essentials of Mobile Marketing
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Finance
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Finance
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Mobile Marketing Essentials
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Projects
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Chase Mobile Marketing
In 2013, I partnered with various individuals at Chase to review various Branding Opportunities using the Mobile platform to connect with current and future customers. Paid Display and Search was utilized with optimized and targeted content. These efforts were part of a larger strategic marketing campaign to build mobile adoption and brand awareness with visitors to various high-traffic mobile and desktop websites.
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Chase Mobile Marketing
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See projectIn 2013 and 2014 we embarked upon growing Chase Mobile's footprint to the Apple, Android and iPad Apps. The team assembled successfully grew the user base and has been recognized with four consecutive first place "Best in Class" awards from Forrester and Keynote. This team helped increase adoption and develop key engagement programs around mobile banking for Chase.
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USAA's Online Marketing of USAA's Mobile Services
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See projectLead a team of dedicated individuals and collaborated with various departments to build a robust marketing presence of USAA's mobile channels, to visually highlight features of Apple, Android and Windows Phone Apps. This microsite also included an engaging landing page to highlight USAA's award winning iPad App along with a promotional video produced in partnership with USAA's digital ad agency.
Languages
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Hindi
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Urdu
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Organizations
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MMA
Participant
Recommendations received
4 people have recommended Andy
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