Articles by Antonio
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O futuro requer pensamento híbrido e cocriação
O futuro requer pensamento híbrido e cocriação
By Antonio Wanderley
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Subscription Advertising Video On Demand (SAVOD): Revolutionising viewer experiences and advertising dynamics
Subscription Advertising Video On Demand (SAVOD): Revolutionising viewer experiences and advertising dynamics
By Antonio Wanderley
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Made to measure: the rise of ad-supported streaming
Made to measure: the rise of ad-supported streaming
By Antonio Wanderley
Activity
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Como todos los años, la semana pasadas se llevó a cabo el encuentro global The World Audience Summit 2024, de Kantar IBOPE Media, este año en Miami…
Como todos los años, la semana pasadas se llevó a cabo el encuentro global The World Audience Summit 2024, de Kantar IBOPE Media, este año en Miami…
Liked by Antonio Wanderley
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Uma única tela pode ter diferentes espectadores simultâneos, assim como uma única pessoa pode consumir conteúdo em diferentes dispositivos. Os…
Uma única tela pode ter diferentes espectadores simultâneos, assim como uma única pessoa pode consumir conteúdo em diferentes dispositivos. Os…
Liked by Antonio Wanderley
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Very interesting discussion about the future of AI. According Yuval, it is the end of human History, it does not mean that it is the end of the…
Very interesting discussion about the future of AI. According Yuval, it is the end of human History, it does not mean that it is the end of the…
Liked by Antonio Wanderley
Experience
Publications
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The future of audience measurement: an echo from the past
Kantar
See publicationAs content delivery strategies and business model diversify, the future of audience measurement will increasingly move towards a more holistic model in line with a fragmented and growing AV ecosystem.
Honors & Awards
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Most Influential CEO 2023, Latin America
CEO Monthly
Award to celebrate those individuals who consistently show noteworthy leadership qualities and maintain a crucial role within their companies, striving for excellence in every product or service that they put out to their clientele and customers. This proven approach ensures that we award on merit, not popularity and recognise the leading influencers across the business landscape.
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TOP 25 influential Latin American leader
Advertising Week, Líderes Mexicanos & FCO Group
Award that recognizes the great personalities of the industry who have dared to create new paths, breakaways and beliefs, who have questioned what has worked and have defended their missions with courage, influencing their teams and the market
Languages
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English
Native or bilingual proficiency
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Portuguese
Native or bilingual proficiency
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SPANISH
Native or bilingual proficiency
Recommendations received
13 people have recommended Antonio
Join now to viewMore activity by Antonio
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It was a pleasure to be with our clients sharing experiences and great moments at the World Audience Summit. Kantar Media
It was a pleasure to be with our clients sharing experiences and great moments at the World Audience Summit. Kantar Media
Liked by Antonio Wanderley
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Echoing Mark Frain ' s sentiment - what an incredible privilege to have had him at the World Audiences Summit in Miami! ✈️ his insights from Down…
Echoing Mark Frain ' s sentiment - what an incredible privilege to have had him at the World Audiences Summit in Miami! ✈️ his insights from Down…
Shared by Antonio Wanderley
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El martes, en compañía de varios clientes y aliados, tuvimos la oportunidad de vivir lo que la euforia del deporte y específicamente del fútbol…
El martes, en compañía de varios clientes y aliados, tuvimos la oportunidad de vivir lo que la euforia del deporte y específicamente del fútbol…
Liked by Antonio Wanderley
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It was an absolute privilege to be invited to speak at the World Audiences Summit in Miami with Kantar. thank you Keld Lunda Nielsen and John M.…
It was an absolute privilege to be invited to speak at the World Audiences Summit in Miami with Kantar. thank you Keld Lunda Nielsen and John M.…
Liked by Antonio Wanderley
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Presenting ISBA’s generative AI media agency contract guidance at Kantar’s World Audience Summit. 90% of agencies are using generative AI 74% of…
Presenting ISBA’s generative AI media agency contract guidance at Kantar’s World Audience Summit. 90% of agencies are using generative AI 74% of…
Liked by Antonio Wanderley
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O Brasil se destaca globalmente no consumo de vídeo, estando 27% acima da média mundial de heavy users do formato. O Inside Video 2024 te ajudará a…
O Brasil se destaca globalmente no consumo de vídeo, estando 27% acima da média mundial de heavy users do formato. O Inside Video 2024 te ajudará a…
Liked by Antonio Wanderley
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Com muita felicidade e orgulho recebi uma bela homenagem pelos 25 anos de trabalho contínuo na Kantar IBOPE Media / Kantar Media. Muito obrigado a…
Com muita felicidade e orgulho recebi uma bela homenagem pelos 25 anos de trabalho contínuo na Kantar IBOPE Media / Kantar Media. Muito obrigado a…
Liked by Antonio Wanderley
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⚽The media and marketing sectors are poised to capitalise on high viewer engagement during Euro 2024 in Germany - but what does Kantar Media data…
⚽The media and marketing sectors are poised to capitalise on high viewer engagement during Euro 2024 in Germany - but what does Kantar Media data…
Liked by Antonio Wanderley
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"O Poder da Medição Baseada em Pessoas" é um guia que destaca o valor dos painéis de audiencia, mostrando como podem ajudar a solucionar desafios do…
"O Poder da Medição Baseada em Pessoas" é um guia que destaca o valor dos painéis de audiencia, mostrando como podem ajudar a solucionar desafios do…
Liked by Antonio Wanderley
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Kantar Media has been appointed by OSN to unlock audience insights in the Middle East by delivering a new audience measurement service ingesting data…
Kantar Media has been appointed by OSN to unlock audience insights in the Middle East by delivering a new audience measurement service ingesting data…
Liked by Antonio Wanderley
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