About
Lead principal at APS Marketing, a company founded to provide product marketing as a…
Articles by Adam
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I miss Robin Williams and George Carlin! – Know Your Audience
I miss Robin Williams and George Carlin! – Know Your Audience
By Adam Stein
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5 Ways Partner GTM Deliver Superior Vendor ROI
5 Ways Partner GTM Deliver Superior Vendor ROI
By Adam Stein
Activity
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Microsoft has published a tool for creating a bootable USB drive to aid in the recovery of systems affected by the faulty CrowdStrike Falcon update.…
Microsoft has published a tool for creating a bootable USB drive to aid in the recovery of systems affected by the faulty CrowdStrike Falcon update.…
Liked by Adam Stein
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What goes around comes around. This time Southwest Airlines won. Simple Flying: Southwest Airlines Saved From Global IT Outage Thanks To…
What goes around comes around. This time Southwest Airlines won. Simple Flying: Southwest Airlines Saved From Global IT Outage Thanks To…
Liked by Adam Stein
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One year ago today this young lady started her recovery from brain surgery. It was an incredibly hard time for our family, but we managed to find the…
One year ago today this young lady started her recovery from brain surgery. It was an incredibly hard time for our family, but we managed to find the…
Liked by Adam Stein
Experience
Education
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Harvard University
Activities and Societies: Assistant Teaching Instructor and course content lead for Marketing for Executives
Develop Marketing coursework, help lead course instruction and serve as course mentor for students including 1:1 writing discussions and career development.
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Activities and Societies: Ski Team - Student Club Principal
Licenses & Certifications
Volunteer Experience
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Executive Leadership Coach, Mentor
Everwise
- Present 9 years 2 months
Education
Executive Coach and Mentor helping tomorrow's leaders achieve amazing things today.
https://www.geteverwise.com/
https://www.geteverwise.com/women-in-leadership/mentorship-as-a-growth-strategy-one-international-tech-startups-approach/ -
Board Member, Silicon Valley YMCA
YMCA of Silicon Valley
- Present 31 years 3 months
Children
Association Board member of the YMCA of Silicon Valley, one of the largest nonprofits in the Silicon Valley, serving 150,000 youth through after school, summer and recreation programs and more than 50,000 members in our branch facilities. From Redwood City to Morgan Hill, the Y is for youth development, healthy living and social responsibility. I support the Y to help replicate impact we had in building the YMCA Silicon Valley Association with E. Palo Alto Branch…
Association Board member of the YMCA of Silicon Valley, one of the largest nonprofits in the Silicon Valley, serving 150,000 youth through after school, summer and recreation programs and more than 50,000 members in our branch facilities. From Redwood City to Morgan Hill, the Y is for youth development, healthy living and social responsibility. I support the Y to help replicate impact we had in building the YMCA Silicon Valley Association with E. Palo Alto Branch development
https://www.ymcasv.org/about/leadership -
Board Of Advisors, IoT and Mobility
nGage Events
- 4 years 1 month
Advisory Board member responsible for researching and presenting network security, IoT, big data, enterprise mobility and digital transformation strategies.
Publications
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S2W Website Content Development
S2W Media
Great comedians like Robin Williams and George Carlin always knew their audience. True in B2B sales marketing as well, a thorough understanding of your buyer’s pain, need and how a product or service fills a #marketing #sales void is essential #salesenablement #buyerpersona #GTM #comedians
https://www.linkedin.com/pulse/i-miss-robin-williams-george-carlin-know-your-audience-adam-stein/Other authorsSee publication -
Product Camp Silicon Valley 2018: Achieving Success Through Partnership
Santa Clara University
ProductCampSV session led by Savita Kini discussing why market success of a product depends on the partnership of #productmanagement as GMs and #productmarketing as CMO of the product.
Other authorsSee publication -
Focus is your Friend: Episode 1
Double-Forte
Podcast contents:
Why businesses must start by focusing on what their customers’ problems are
How to hone in on an audience once you know what the problem is that you’re solving
Testing through Product Messaging Documents
Why your product/service doesn’t need to be perfect the first time
Strategies Adam uses to reach his audience
Information channels Adam recommends for people in the B2B space
What Adam learned when putting an old product in new box failed badly
Need…Podcast contents:
Why businesses must start by focusing on what their customers’ problems are
How to hone in on an audience once you know what the problem is that you’re solving
Testing through Product Messaging Documents
Why your product/service doesn’t need to be perfect the first time
Strategies Adam uses to reach his audience
Information channels Adam recommends for people in the B2B space
What Adam learned when putting an old product in new box failed badly
Need more money? Find more money!
What Adam measures in a campaign to make sure he’s on track to deliver ROI
What people can do today to improve their website programs
How to blend the old and the new with online marketingOther authorsSee publication -
Product Marketing And Satisfying Your Sales Team: A Podcast
SaaS Insider
How will you run a marketing department with 2 people and satisfy a sales team of 50 or more? What are 3 marketing categories you should know about? What goes into a Product Messaging Document (PMD), First Meeting Sales Presentation or Competitive Battlecard?
In this week’s episode of SaaS Insider, Adam Stein, founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in.
Thanks Shira Abel for the…How will you run a marketing department with 2 people and satisfy a sales team of 50 or more? What are 3 marketing categories you should know about? What goes into a Product Messaging Document (PMD), First Meeting Sales Presentation or Competitive Battlecard?
In this week’s episode of SaaS Insider, Adam Stein, founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in.
Thanks Shira Abel for the time and opportunity to share.Other authorsSee publication -
Mobile Strategy Map: Enterprise Mobility Virtual Tourguide
SAP
Self-paced online guide for migrating through the beginnning, intermediate and expert tracks of your individual Enterprise Mobile Journey with SAP
Other authorsSee publication -
Survey & Webcast: SANS Institute Mobile Application Security
SANS Institute
Mobile apps and devices, often owned by employees, are increasingly being used for business processes. This survey gives an intimate view into what applications are most frequently accessed from mobile/BYOD, how these applications are being used, and how and where they’re being managed and secured.
Other authorsSee publication -
End to End Mobility Requirements Survey, Whitepaper and Webcast: IDC and SAP explore the 3rd Platform
IDC
A new IDC study states that we’re in the midst of a shift that takes place once every 20 - 25 years – introducing a new technology platform that will inspire growth and innovation for enterprises of all sizes. IDC calls it the 3rd Platform – built on mobile devices and apps, cloud services, mobile broadband networks, “Big Data,” analytics, and social technologies.
Join us for a companion Webcast to hear IDC analyst Steve Drake share his insights on the 3rd Platform. He’ll be joined by…A new IDC study states that we’re in the midst of a shift that takes place once every 20 - 25 years – introducing a new technology platform that will inspire growth and innovation for enterprises of all sizes. IDC calls it the 3rd Platform – built on mobile devices and apps, cloud services, mobile broadband networks, “Big Data,” analytics, and social technologies.
Join us for a companion Webcast to hear IDC analyst Steve Drake share his insights on the 3rd Platform. He’ll be joined by Adam Stein of SAP and Alexey Belozerov of PBS Coals for a discussion on comprehensive enterprise mobility requirements.Other authorsSee publication -
Funnelomics Presentation: How to Build Sales & Marketing Automation into Your B2B Strategy
Salescruch
- How to best integrate your sales and marketing programs for measurable and repeatable results
- What works in Enterprise B2B sales
- How marketing accelerates sales efforts and ensures an actionable sales playbook is in place.
Other authorsSee publication -
SANS First Annual Mobile Security Survey: Whitepaper and Webcast
SANS Institute
What smart phones and tablet devices are accessing what enterprise resources? Who’s devices are these anyway? Are they secure?
In this webcast, senior SANS instructor, Kevin Johnson, will answer these and other questions as he unveils the results of the first annual SANS Mobility survey. Joining Kevin will be representatives from Bradford Networks, H-P, and MobileIron to answer questions about the results, how to manage the BYOD risk, and compliance.Other authorsSee publication -
Network World article: How does Mobile Device Managment (MDM) Work?
Network World
Enterprise Mobility involves a unique blend of security, device management and application provisioning. This paper describes how all three elements are managed in unison.
Other authorsSee publication -
Analyst Report: Making Smartphones Safe for Enterprise
Rayno Report
Analysis on the surge of startups trying to address the management of smartphones in enterprise networks, which is surely going to be a massive issue.
Other authorsSee publication -
Network World: Proposed sFlow IETF standard helps ease traffic burden
Network World
A new IETF draft standard, RFC 3176, addresses all these limitations to traditional traffic monitoring and forensic network analysis through network packet sampling. The informational RFC also is marketed under the name "sFlow" by the industry trade organization sflow.org.
Other authorsSee publication
Projects
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Clearedin - How Anti-phishing Works Animated Video
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3 minute home page video for sales team to quickly explain how Clearedin Protects Against Phishing via Chat, Video, File Collaboration, and Email
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Efficient Technology Solutions GTM and Website
- Present
Efficient Technology Solutions (ETS) offers enterprise customers a 20+ year proven track record of providing traditional LAN campus networking solutions. Businesses spend billions of dollars annually for these services and many overpay. ETS hired APS Marketing to revamp its GTM message and build a companion website for prospective clients and leading technology partners including Arista, Fortinet, Extreme Networks and A10 Networks.
The ETS team message centers around its ability to…Efficient Technology Solutions (ETS) offers enterprise customers a 20+ year proven track record of providing traditional LAN campus networking solutions. Businesses spend billions of dollars annually for these services and many overpay. ETS hired APS Marketing to revamp its GTM message and build a companion website for prospective clients and leading technology partners including Arista, Fortinet, Extreme Networks and A10 Networks.
The ETS team message centers around its ability to offer businesses a 75% discount over public cloud services. Simply put, ETS helps the many businesses who are vastly overpaying for AWS, Azure and Google Cloud. They accomplish customer time and cost savings through offering better bandwidth per dollar alongside far more network control and scalability.
The ETS team offers businesses a hands-on partner with expertise in designing, operating, selling equipment and buildings data center points of presence (POPs) for Silicon Valley internet facing companies. These data center co-location POP’s are owned by clients. Currently, ETS operates POP’s in seven locations globally; San Francisco, Oakland, Sacramento, Virginia, Amsterdam, Singapore and Iceland. These sites serve up content and software as a service offerings (SaaS) to well-known banking institutions, credit card companies and Tier 1 technology customers.
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KeyNexus GTM, Product Messaging and Website Buildout
- Present
There are thousands of new security startups, differentiating your approach is critical to company success. Solving a distinct and costly problem is even more important. Several years ago, KeyNexus realized the evolving security landscape fighting expensive data breaches in cloud, virtualization, SaaS and IoT domains would require a wholesale change. KeyNexus is using this market shift to revolutionize and advance standardization throughout the encryption key management and storage…
There are thousands of new security startups, differentiating your approach is critical to company success. Solving a distinct and costly problem is even more important. Several years ago, KeyNexus realized the evolving security landscape fighting expensive data breaches in cloud, virtualization, SaaS and IoT domains would require a wholesale change. KeyNexus is using this market shift to revolutionize and advance standardization throughout the encryption key management and storage industry.
This market change lead to APS Marketing working with the KeyNexus team to develop its GTM strategy, industry content and website describing its Unified Key Management (UKM) encryption solution. UKM is uniquely suited to help customers consolidate their on-premise and cloud-based key management and storage needs.
UKM helps enterprises leverage a single, central and standards-based key management server to support many different encryption and security use cases. This eliminates the need to support costly and time consuming multiple key management tools on-premise and in the cloud. UKM also dramatically simplifies the inherent complexity of the encryption key lifecycle.
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AetherPal GTM Strategy and Content: Scripted Sales Presentation, Solution Briefs, Partner Marketing Guide, Partner Comms and AetherPal.com buildout
- Present
Develop GTM messaging, write then publish AetherPal content to assist the Bus Dev/Partner Team with partner recruitment and channel enablement. Collaborate to refine the Mobile Support Management (MSM) message and growing marketspace. The team also conceived and implemented supporting business messaging around "downtime" and "scaling" business IT support resources. Finally, all GTM content was produced in a professional format usually seen in firms 10x size and at over 10x the cost.
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Mobile Market Portal
Standalone Partner-facing Mobility Resource around the complete mobile lifecycle including Mobile Apps, Security, Development and related content. Site also offers full array of learning content for every stage of the mobile lifecycle inside of every business.
Other creatorsSee project -
Mobile Security SaaS Product Offering: SAP Mobile Secure
Create and deliver a new SAP SaaS mobility product - the Best MAM/MDM in the cloud. Best MDM analytics. Best MAM app wrapping and MDM price at $3.33 combined per device per month including Business Objects Analytics Reporting and using Amazon Web Services EC2 Global Cloud
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Gartner Webinar: Tackling the Risk of Corporate Content on Mobile Devices
Employees are consumers. They bring their personal devices to work - and increasingly they bring their personal apps too. Many consumer apps may appear to enhance productivity, but could be putting your critical corporate content at risk. Consumer mobile file sharing apps like DropBox and iCloud are great for users that want a simple way to share photos and videos -- but they should never be used to share enterprise information.
What every security-conscious company needs is the ability…Employees are consumers. They bring their personal devices to work - and increasingly they bring their personal apps too. Many consumer apps may appear to enhance productivity, but could be putting your critical corporate content at risk. Consumer mobile file sharing apps like DropBox and iCloud are great for users that want a simple way to share photos and videos -- but they should never be used to share enterprise information.
What every security-conscious company needs is the ability for employees to easily access and collaborate on personal and corporate content without putting the company at risk. In this insightful session, brought to you by SAP, Research Vice President Guy Creese of featured analyst firm Gartner shares his research and experience along with valuable evaluation criteria to help you find the right solution to meet your secure mobile content needs.
If you need expert advice on what to look for in a mobile content management solution then don’t miss this session. During this session we’ll explore:
- The silent risks of allowing employees to manage content and documents on their own devices
- Why it is important to provide employees with an alternative to consumer solutions
- How IT can gain confidence that content is secure
- How to empower employees with a safe and secure mobile content management solutionOther creatorsSee project -
Analyst & Partner Presentation: Enterprise Mobility as a Service, Is the World Ready for the Mobile Cloud?
Mobile and cloud converge and intersect to provide opportunities for IT executives and solution providers alike. In this presentation, Gartner, SAP, VeliQ and Swisscom explore a number of plausible scenarios where your organization can benefit from developing a combined cloud and mobile strategy. Discussion includes customer deployment scenarios on how the cloud will guide you to a deeper understanding of the potential risks and gaps that can occur.
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Partner Webinar: Gartner Nexus of Forces with SAP, AT&T and Samsung
Nexus of Mobility in Action – Cloud, Data and Mobility Trifecta Delivers Secure Productivity Gains
On-Demand Webinar. Secure Enterprise Mobility for apps, content and devices including Enterprise Mobility Management (EMM) is a top concern for enterprises and their CIOs, according to recent research from lead analyst firm Gartner.Other creatorsSee project -
Oracle - The Right SD-WAN
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Thought-leadership content with leading analyst detailing business need for SD-WAN innovation. As digital transformation takes hold in enterprises, the network edge is where customer engagement and rich interactions are now happening, and where status-quo MPLS networks are no longer enough
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Customer Presentation: Best Practices for Mobile Apps in Financial Services
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A Customer Conversation on Next Generation Mobile Apps Development and Secure Distribution. By attending this Modo Labs/MobileIron presentation you’ll hear first-hand advice and implementation best practices from a leading Financial Services firm on Enterprise App Development, Distribution Storefront, Mobile App Management and Mobile Device Management solution.
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Product Presentation: Android’s Enterprise Role in 2012
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TMc, GigaOm Pro and MobileIron present “Android’s Enterprise Role in 2012” in which attendees are provided with detailed information about a series of new Android whitepapers and discussion around updates to MobileIron's new Android solution.
Topics highlighted include:
- Five steps to be mindful of when preparing your organization for the introduction of Android devices
- How to enhance security within Android smartphones and tablets
- The best Android devices to select which…TMc, GigaOm Pro and MobileIron present “Android’s Enterprise Role in 2012” in which attendees are provided with detailed information about a series of new Android whitepapers and discussion around updates to MobileIron's new Android solution.
Topics highlighted include:
- Five steps to be mindful of when preparing your organization for the introduction of Android devices
- How to enhance security within Android smartphones and tablets
- The best Android devices to select which will meet individual company and BYOD deployments requirements
- What really needs to be done during the Android registration processOther creatorsSee project -
Customer Video: Mobile IT in the Pharmaceutical Industry Helps Ensure Regulatory Compliant Drug Trials
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Jay Smith, former Senior Communications Engineer at Pharmaceutical Product Development (PPD) details company use of MobileIron software across 43 countries and 86 offices for a secure mobility policy that facilitates BYOD and global helpdesk support for traveling executives.
Other creatorsSee project
Honors & Awards
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Revenue Performance Excellence - Most Impactful Use of Marketing Metrics
Marketo
The “Revvies” recognize customers who are creating dramatic business impact with their innovative uses of Marketo’s marketing automation and sales effectiveness software solutions.
Languages
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IP
Native or bilingual proficiency
Organizations
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Everwise
Mentor
- PresentEverwise hand-selects a pool of executives from around the world who want to help mentor the next generation of business and social leaders. - Learn more at: http://go.geteverwise.com/m300#sthash.BMl7xk1R.dpuf https://www.geteverwise.com/women-in-leadership/mentorship-as-a-growth-strategy-one-international-tech-startups-approach/
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YMCA Silicon Valley
Board Member
- PresentHelped develop the East Palo Alto YMCA branch, active member for Silicon Valley YMCA Board
Recommendations received
25 people have recommended Adam
Join now to viewMore activity by Adam
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Celebrating 36Years! #TeamSutter https://bit.ly/4cLSamT
Celebrating 36Years! #TeamSutter https://bit.ly/4cLSamT
Liked by Adam Stein
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Honoring my sweet and beautiful mama who celebrated her 87th birthday today, 07.07. 🎂 She gave me life. She’s given me unconditional love. She’s…
Honoring my sweet and beautiful mama who celebrated her 87th birthday today, 07.07. 🎂 She gave me life. She’s given me unconditional love. She’s…
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Thanks for having me on CNBC Overtime, Jon Fortt and Morgan L Brennan, to discuss the CrowdStrike and Microsoft fallout from today. My message was…
Thanks for having me on CNBC Overtime, Jon Fortt and Morgan L Brennan, to discuss the CrowdStrike and Microsoft fallout from today. My message was…
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There is going to be plenty of time to talk about change management processes or the significance of security vendors in critical infrastructure…
There is going to be plenty of time to talk about change management processes or the significance of security vendors in critical infrastructure…
Liked by Adam Stein
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I was excited to launch Google Distributed Cloud 3 years and ago and just as excited now to continue to expand our portfolio of offerings with the…
I was excited to launch Google Distributed Cloud 3 years and ago and just as excited now to continue to expand our portfolio of offerings with the…
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The growing GM storytelling team is adding a pair of important new roles. We're hiring a writer and editor, as well as a video content creator, to…
The growing GM storytelling team is adding a pair of important new roles. We're hiring a writer and editor, as well as a video content creator, to…
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Super #thankful for this team of badass marketers. They pulled off an amazing customer and partner experience in the middle of Times Square yesterday…
Super #thankful for this team of badass marketers. They pulled off an amazing customer and partner experience in the middle of Times Square yesterday…
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