“Arica is a top-notch marketer. She brings a thoughtfulness to everything she does and her enthusiasm for superior results is infectious. Arica and I worked together for several years, and she consistently challenged herself, her team and our agency to provide the best experience for Crew fans. She went above and beyond to ensure that our agency team was briefed appropriately and she always treated us an extension of her organization. She is bright, hard-working and a strong team leader. I hope to one day be able to work with her again!”
Experience
Education
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Kent State University
• Student Leader of the Year
• Four-time Leadership Excellence Award Winner
• Margaret Swanson Davis Award
• President & Secretary of Kent Student Ambassadors
• Homecoming Court
• Founding President of Sport Event & Recreation Management Association
• Resident Assistant (Kent State University Residence Services)
• Facility Supervisor (Kent State Student Recreation & Wellness Center)
• Student Coordinator of Programming (New Student Orientation Weekend)
Volunteer Experience
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Juror - Digital, Socia Media, Esports
Clio Awards
- Present 1 year 4 months
Arts and Culture
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Alumni Association National Board of Directors
Kent State University
- Present 5 years 3 months
Education
-
Mentor & Volunteer
Linden-McKinkey STEM Academy
- 3 years 6 months
Education
-
Tutor
Columbus Reads
- 4 years 10 months
Children
-
Big Sister
Big Brothers & Big Sisters Greater Cleveland
- 1 year
Children
Honors & Awards
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Top 23 Women in Gaming, Esports & Streaming
Business Insider
https://www.businessinsider.com/top-women-in-gaming-esports-streaming-industry-list-2021-8
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2018 Finalist for eMLS Team of the Year
Major League Soccer
-
2015 Achievement in Marketing Awards
Columbus American Marketing Association
• Grassroots Marketing
• Design Element (Song) - "Lights" with KidRunner -
2014 Achievement In Marketing Awards
Columbus American Marketing Association
Overall Category Winners
The top three scores were recognized as Overall Category winners
• First Place Marketing Campaign– Integrated Marketing Campaign – Crew SC Rebrand
• First Place Conference, Special Event – Event Marketing - #NewCrew Reveal Party
• First Place Advertising– Outdoor Advertising #NewCrew Campaign
• First Place Branding or Rebranding– Packaging #NewCrew Media Kits
• First Place Design Element– Crew SC Logo – Crew SC Logo
• Third Place Design…Overall Category Winners
The top three scores were recognized as Overall Category winners
• First Place Marketing Campaign– Integrated Marketing Campaign – Crew SC Rebrand
• First Place Conference, Special Event – Event Marketing - #NewCrew Reveal Party
• First Place Advertising– Outdoor Advertising #NewCrew Campaign
• First Place Branding or Rebranding– Packaging #NewCrew Media Kits
• First Place Design Element– Crew SC Logo – Crew SC Logo
• Third Place Design Element– Crew SC Reveal Video – Crew SC Reveal Video
Individual Category Winners
These were the highest score in each individual category
• Top Score - Outdoor Advertising
• Top Score - Packaging
• Top Score - Event Marketing
• Top Score – Integrated Marketing Campaign
• Top Score – Logo
• Top Score – Cinematography or Video Production
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2014 MLS Marketing Team of the Year
Major League Soccer
-
2013 Expy Awards
Experience Columbus
The Experience Columbus Expy Awards were created to recognize outstanding contributions that businesses and organizations make toward creating a more vibrant and distinct Columbus experience for visitors.
• 2013 Winners USA v Mexico World Cup Qualifier, The President's Cup, Hollywood Casino and the Pizzuti Collection Gallery -
2013 Achievement In Marketing Awards
Columbus American Marketing Association
• Television Advertising - "I'm a Fortress Campaign"
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2013 Sports Media Marketing Awards
PromaxBDA
• Intra-Leage Best Spot Winner – "Family"
• Intra-Leage Best Spot Finalist – "I'm a Fortress"
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Kirk Urso Heart Award - Staff
Columbus Crew
-
2012 Achievement In Marketing Awards
Columbus American Marketing Association
• Interactive Marketing – Columbus Crew Theater Campaign
• Online Advertising – Columbus Crew Holiday Packs
• Guerilla Marketing – Columbus Crew Rally Trolley
-
2011 ADchievement Awards
National Sports Forum
• Finalist Best Alternative Media – Blackout the Galaxy
• Finalist Best Alternative Media – Work Hard. Play Harder.
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2011 Achievement In Marketing Awards
Columbus American Marketing Association
• Television Advertising for the 2011 Crew TV Spot
• Email Marketing for the Crew Game Plan Customer Service Email
• Design Element for the Select-a-Seat Logo (Top Vote Getter) -
2010 ADchievement Awards
National Sports Forum
• Finalist Sales Collateral – 2009 MLS Cup Playoffs Media Kit
• Finalist Print Campaign – 2009 Season Long Print Campaign
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2010 Achievement In Marketing Awards
Columbus American Marketing Association
• Print Campaign – 2009 Season Long Print Campaign
• External Campaign – 2009 Heroes/Work Hard Play Harder Platform
• Integrated Marketing Campaign – 2009 Paint the Town Black & Gold Playoff Campaign
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2009 ADchievement Awards
National Sports Forum
• Finalist Internet/Web-based – 2008 MLS Cup Playoffs Campaign Corner-Peel Ad Dispatch.com
• Finalist Sales Collateral – 2008 Blackout the Galaxy Media Kit
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2009 Achievement In Marketing Awards
Columbus American Marketing Association
• Winner Out-of-Home – 2008 Paint the Town Digital Billboards
• Finalist Special Event – 2008 Blackout the Galaxy
• Finalist PR External – 2008 Paint the Town Black & Gold Media Kit
• Finalist Integrated Campaign – 2008 Paint the Town Black & Gold Playoff Campaign
• Finalist Marketer of the Year – Crew, Wendy’s & COSI – Winner
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2009 Expy Awards
Experience Columbus
The Experience Columbus Expy Awards were created to recognize outstanding contributions that businesses and organizations make toward creating a more vibrant and distinct Columbus experience for visitors.
• 2009 Winners Columbus Crew, Arnold Sports Festival, Columbus Zoo & Aquarium and Franklin Park Conservatory
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2009 PRism Awards
Columbus PRSA
• Award of Excellence – 2008 Blackout the Galaxy Media Kit
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2008 ADchievement Awards
National Sports Forum
• Finalist Internet/Web-Based – 2007 Blackout the Galaxy Web Campaign
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Outstanding Service Award - Staff
Columbus Crew
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Outstanding Service Award - Staff
Columbus Crew
-
Outstanding Service Award - Staff
Columbus Crew
Languages
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English
Native or bilingual proficiency
Recommendations received
2 people have recommended Arica
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