“I was lucky enough to work with Ashley academically and professionally. She has the most positive spirit coupled with incredible technical skill and talent! She not only is great with producing timely, creative, profitable designs, but she is also a joy to spend time with. ”
Ashley Anderson Smith
Liberty, South Carolina, United States
1K followers
500+ connections
Liberty, South Carolina, United States
1K followers
500+ connections
About
I am a value-driven brand and marketing specialist with a proven track record for…
Contributions
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What are some of the tools and techniques that you use to conduct a brand audit?
Delivery is key. Inconsistency with your promise and delivery will ultimately lead your consumer to view your brand as unreliable, too often over-promising and under-delivering. Once you've identified your brand and values, everything you do inside and outside your organization must consistently reflect and communicate who you are as a brand.
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What are some of the tools and techniques that you use to conduct a brand audit?
Brand impact doesn't simply begin and end with your consumer. The best brands *start* from within their organization. Start by looking at your organization's mission and values, then audit how accurate those are with what drives your company and how your company operates internally. Don't be afraid to get your employees involved; create channels for their feedback or focus groups to promote ideation. The more involved your teams are in developing your culture, the more successfully you can achieve buy-in. Your culture story should be so strong that it drives your brand from the inside creating a stronger and more impactful brand story on the outside.
Activity
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Today felt pretty good, not gonna lie. A 1.4 billion dollar firm confirmed that they want me to train their team on social selling and LinkedIn. 5…
Today felt pretty good, not gonna lie. A 1.4 billion dollar firm confirmed that they want me to train their team on social selling and LinkedIn. 5…
Liked by Ashley Anderson Smith
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Coming to Greenville in October Switchyards is nestled somewhere between a second place/workplace and third place/gathering place. Founder and CEO…
Coming to Greenville in October Switchyards is nestled somewhere between a second place/workplace and third place/gathering place. Founder and CEO…
Liked by Ashley Anderson Smith
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Is there anything these teams *can’t* do? Answer: Absolutely not. Amidst the daily grind of championing small businesses in Greenville, SC, the…
Is there anything these teams *can’t* do? Answer: Absolutely not. Amidst the daily grind of championing small businesses in Greenville, SC, the…
Liked by Ashley Anderson Smith
Experience
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Education
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Licenses & Certifications
Publications
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The Reservoir Magazine (Editor and Contributing Writer)
The Reservoir
See publicationA community engagement magazine
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The Reservoir Magazine (Editor and Contributing Writer)
The Reserve at Lake Keowee//Indexx Printing
See publicationA community engagement magazine
Languages
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English
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Recommendations received
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