About
Ashley Vargas is a multi-faceted, creative marketer with 10+ years of experience. She…
Contributions
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How can you optimize your content marketing team's efficiency and effectiveness?
-Timing is everything. 🗓️ Hit users when their need is top-of-mind. For example..Early morning commute? Flash deals for coffee! ☕ Craving lunch inspiration? Send recipe tips near noon. 🍽️ -Short & sweet, value first. 👑 Focus on the benefit, spark curiosity. "Exclusive flash sale! 🤫 New shoes, 50% off for 24 hours only." 👟 Scarcity + urgency = action. -Measure, learn, adapt. 📈 Track clicks, conversions, opt-outs. Use data to refine timing, personalize further, and test, test, test.
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How can you stay resilient when working on a challenging content marketing project?
"Hard things will happen to us. We will recover. We will learn from it. We will grow more resilient because of it." - Taylor Swift from her NYU Commencement Speech about facing ehe inevitability of challenges and the growth that comes from overcoming them. It's a powerful reminder that resilience is not simply surviving hardship, but actively growing stronger through it.
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How can you stay resilient when working on a challenging content marketing project?
First, stop seeing failures as dead ends. They're data points and opportunities for insights for future project. Was it the headline that bombed? The format? The platform? Every misstep is a chance to fine-tune your strategy and experiment with new tactics. Second, remember, iteration is the key to success. Don't just repeat what works. Embrace the messy, the unexpected, the downright failures. They're the fuel that drives creativity. And third, find a community of content creators who get the struggle. Share ideas, learn from each other's mistakes, and celebrate each other's wins. So, go forth, embrace the challenges, fail forward with grace, and learn.
Activity
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That 'they're finally cutting rates' feeling 🎥: Megan Baniewicz
That 'they're finally cutting rates' feeling 🎥: Megan Baniewicz
Liked by Ashley Vargas
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It’s been such an incredible week in NYC! We heard from Angela Ruggiero, Missy Franklin, Ashton Eaton, OLY and our very own Kate Johnson, OLY about…
It’s been such an incredible week in NYC! We heard from Angela Ruggiero, Missy Franklin, Ashton Eaton, OLY and our very own Kate Johnson, OLY about…
Liked by Ashley Vargas
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When we talk about "moving at the speed of social" it demands the operational ability for quick and efficient decision making. Three brands were…
When we talk about "moving at the speed of social" it demands the operational ability for quick and efficient decision making. Three brands were…
Liked by Ashley Vargas
Experience
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Education
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Penn State University
Activities and Societies: Sociology Teacher Assistant Kappa Kappa Gamma (Committee Chairperson) Lion Ambassadors (Committee Chairperson) HerCampus (Website Writer) ComRadio (News Staff) Movin’ On Music Festival Committee (Activities Chair) College of Communications Peer Mentor Big Brothers/Big Sisters (Mentor)
Honors & Awards
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Google Ad Certification
Google
Languages
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Spanish
Full professional proficiency
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Italian
Professional working proficiency
More activity by Ashley
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Could not be more proud of the incredible work accomplished by our team of rockstars and outstanding partners for our Back to School campaign! This…
Could not be more proud of the incredible work accomplished by our team of rockstars and outstanding partners for our Back to School campaign! This…
Liked by Ashley Vargas
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The Google Gemini era continues, and we're redefining what a personal AI assistant can be on your phone! ✨ Check out the latest features! Gone are…
The Google Gemini era continues, and we're redefining what a personal AI assistant can be on your phone! ✨ Check out the latest features! Gone are…
Liked by Ashley Vargas
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Had the best time last week in NYC hosting YouTube Shopping x Nordstrom Anniversary sale IRL! We opened the doors of the Nordstrom NYC flagship early…
Had the best time last week in NYC hosting YouTube Shopping x Nordstrom Anniversary sale IRL! We opened the doors of the Nordstrom NYC flagship early…
Liked by Ashley Vargas
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Want to create Shorts ads that leave a lasting impression? Learn how genuine and relatable content can captivate your audience 👇
Want to create Shorts ads that leave a lasting impression? Learn how genuine and relatable content can captivate your audience 👇
Liked by Ashley Vargas
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Fast edits, voice-over with text, and close-ups all help your Shorts ads feel authentic to the platform ⭐️
Fast edits, voice-over with text, and close-ups all help your Shorts ads feel authentic to the platform ⭐️
Liked by Ashley Vargas
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Excited to share our latest film showcasing how Canopy Protect keeps over 200,000 healthcare professionals safe at work. Shoutout to SABERTOOTH for…
Excited to share our latest film showcasing how Canopy Protect keeps over 200,000 healthcare professionals safe at work. Shoutout to SABERTOOTH for…
Liked by Ashley Vargas
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