Barrett Roell

My team created a strategic marketing plan for a state government HR association that would increase their membership by 30% within the next two years. We identified the issue as a product problem and offered three viable alternatives that could be utilized to achieve their goal. We offered our opinion on the best option to implement and gave a fully outlined plan that the group could follow (which included suggestions on how to improve social media presence, conferences, technology usage, and… Show more

My team created a strategic marketing plan for a state government HR association that would increase their membership by 30% within the next two years. We identified the issue as a product problem and offered three viable alternatives that could be utilized to achieve their goal. We offered our opinion on the best option to implement and gave a fully outlined plan that the group could follow (which included suggestions on how to improve social media presence, conferences, technology usage, and many other options). Show less

Our team created a strategic marketing plan for a 3D Technology company that would increase their sales by 40% within the next 2 years and decrease their sales cycles. We identified the main issue as a promotional problem and created 3 unique alternatives that could help the company. Within each of the alternatives, many creative solutions that ranged from social media campaigns, a mascot, trade show recommendations, CRM systems, and sales pitches were suggested.

Given an already existing company, our objective was to create a brand new marketing strategy for a new product or one that already exists. Through research of the market, we found physical descriptors, behavioral descriptors, and positioning. A detailed SWOT analysis and a complete analysis of the competition assisted us in developing our marketing strategy.

As a class project, our professional selling class sold radio sponsorships for Georgia College's public radio station. I gained real life experience in setting sales goals for my team, prospecting potential customers, cold calling, setting appointments and making a sale. I would determine the client's needs and showcase the benefits of the radio sponsorship to overcome objections and ultimately close the sale.

In International Marketing our team created a marketing plan for REI to become an international company and expand into Quebec, Canada. Through our research, we determined competitors in the new market that the company would be entering, and what REI's position in the market would be. After creating a SWOT analysis and situation analyses, the group presented our ideas to successfully build a strong presence in a diverse and bilingual marketplace.