Barry Thomas

“I worked with Barry for almost 4 years as Head of Marketing DACH-Region for SUBWAY. Barry was my key contact to Coca Cola from an international perspective, and provided strategic insights and top-level support to steer the CocaCola-SUBWAY partnership in Germany: we optimized the sales strategy, steered the tender negotiation for a win-win approach, focused on best-in-class global projects and mostly, hunted the next innovation practice. In this context, I must emphasize Barry has a true understanding of the digital marketing landscape. He designed workshops for the European team and provided substantial support programs in several European markets. Barry’s service attitude and strategic foresight brings definitely THE advantage for the SUBWAY global beverage strategy and business relationship. As person, I have truly never met a more customer-oriented, dedicated and positive person like Barry I agree to my former boss Jeff Larson). I absolutely benefited from his global insights, so Barry became my intimate and sparring partner for Strategic Management in QSR and beyond. Due to me resignation at SUBWAY, not working with Barry in the future is a huge loss. I can say: be lucky to work with him!”

“Over a career you meet a lot of good people, and a few great ones. I had the pleasure of working with Barry for 5 years while I was in a global marketing leadership role at Subway. As a leader and key partner on the Coca Cola team, Barry played an instrumental role in driving customer focused innovation for our brand. Barry was a valued member of the team. Our problems were his problems. He was a go-to guy who could always be counted on for a strategic insight or innovative solution that could help us move the business forward. A great example of this was his work to help us increase traffic to our stores. These programs weren't just focused on selling more beverages, as he saw the best way to drive beverage growth was to help Subway thrive in any way he could. I also found him to be very intuitive about our business needs, seemingly always a step ahead in anticipating areas where he could add value. He went the extra mile to make sure our business was supported. Barry is on my short list of trusted, strategic business partners. He is a class-act and a pleasure to work with. He would be a real asset to any leadership team. I recommend him whole-heartedly and hope to work with him again in the future. ”