About
Driven by the desire to help underserved patient populations. Working hard to raise the…
Articles by Ben
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AI in Pharma Marketing: Sifting Through Facts and Hype
AI in Pharma Marketing: Sifting Through Facts and Hype
By Ben Beckley
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IRL Benefits of AI: 5 Companies Revolutionizing Consumer Healthcare
IRL Benefits of AI: 5 Companies Revolutionizing Consumer Healthcare
By Ben Beckley
Contributions
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What are the best practices for using visuals in advertising?
Advertising is not just visual. It involves a possible combination of communications; visuals, words, sounds. Its the right combination that matters, not just the visual. Emphasizing one and not the other may distract or misrepresent the intent. Find the right combination for the most memorable impact.
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How can you design a sales funnel that avoids common mistakes?
Check in! Customer retention isn't about customers getting involved with your brand. Its about getting involved with them, or their brands. Ongoing or endearing approaches like Loyalty programs are often one-sided. Engaging with customers. Listening, and then demonstrating evolution or improvement will make your brand magnetic.
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You need to generate leads for your product marketing campaign. What are the best tools to use?
All of these perspectives and ideas are important. Equally important is not trying to boil the ocean. Identifying your target audience doesn't need to be perfect. Finding the right channels can be a learning experience. Using KPIs can help you learn. The best approach is to at least try an approach. Pilot programs or regional programs give a quick account of what is happening and what is working. You might learn more from a Pilot than a full blown campaign.
Activity
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I’m happy to share that I’m starting a new position as SVP, Engagement Strategy at RevHealth. I wake up every day and love what I do. This is not…
I’m happy to share that I’m starting a new position as SVP, Engagement Strategy at RevHealth. I wake up every day and love what I do. This is not…
Liked by Ben Beckley
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Today we celebrate #WomensEqualityDay and the way we #RevOn at RevHealth is thanks to our amazing and talented women.
Today we celebrate #WomensEqualityDay and the way we #RevOn at RevHealth is thanks to our amazing and talented women.
Liked by Ben Beckley
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Congrats to Jason Spark, President of Biotech, on his appointment to the Board of Directors for the Alzheimer's Association San Diego/Imperial…
Congrats to Jason Spark, President of Biotech, on his appointment to the Board of Directors for the Alzheimer's Association San Diego/Imperial…
Liked by Ben Beckley
Experience
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Education
Languages
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English
Native or bilingual proficiency
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German
Limited working proficiency
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French
Limited working proficiency
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Spanish
Elementary proficiency
Recommendations received
3 people have recommended Ben
Join now to viewMore activity by Ben
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Little rain delay before the Multiple Myeloma Research Foundation - MMRF Walk/Run with Team Arcellx
Little rain delay before the Multiple Myeloma Research Foundation - MMRF Walk/Run with Team Arcellx
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Great RTX ERG Boston Hatbor Cruise with all three Businesses and all nine ERGs participating. Thanks to Meghan Shaw for organizing an awesome event.
Great RTX ERG Boston Hatbor Cruise with all three Businesses and all nine ERGs participating. Thanks to Meghan Shaw for organizing an awesome event.
Liked by Ben Beckley
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At SpringWorks, we partner with organizations that make positive changes and that share a common mission with our employee resource groups. We are…
At SpringWorks, we partner with organizations that make positive changes and that share a common mission with our employee resource groups. We are…
Liked by Ben Beckley
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BioCareSD is excited to announce a new limited distribution partnership with GCBioPharma for ALYGLO® (immune globulin intravenous…
BioCareSD is excited to announce a new limited distribution partnership with GCBioPharma for ALYGLO® (immune globulin intravenous…
Liked by Ben Beckley
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Honored to be featured as part of Sobi - North America and talking about how we embrace change and operate with agility.
Honored to be featured as part of Sobi - North America and talking about how we embrace change and operate with agility.
Liked by Ben Beckley
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I am thrilled to announce that I've taken on a new role as a leader within the Galderma Marketing team. I am grateful for the amazing colleagues and…
I am thrilled to announce that I've taken on a new role as a leader within the Galderma Marketing team. I am grateful for the amazing colleagues and…
Liked by Ben Beckley
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🚨 **Looking for a Senior Project Manager-Contractor!** 🚨 I'm searching for a skilled Senior Project Manager (contractor) to join our team at…
🚨 **Looking for a Senior Project Manager-Contractor!** 🚨 I'm searching for a skilled Senior Project Manager (contractor) to join our team at…
Liked by Ben Beckley
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We are thrilled to introduce our latest innovation, AgencyOS! AgencyOS is revolutionizing the way we work and delivering unparalleled value to our…
We are thrilled to introduce our latest innovation, AgencyOS! AgencyOS is revolutionizing the way we work and delivering unparalleled value to our…
Liked by Ben Beckley
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At RevHealth, teamwork isn't just about getting the job done, it's about lifting each other up. I've experienced how genuine support and empathy from…
At RevHealth, teamwork isn't just about getting the job done, it's about lifting each other up. I've experienced how genuine support and empathy from…
Liked by Ben Beckley
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Culture is not what you say it is. It's how your people feel on Sunday night. ✨ Here's the thing about company culture: It's not something you…
Culture is not what you say it is. It's how your people feel on Sunday night. ✨ Here's the thing about company culture: It's not something you…
Liked by Ben Beckley
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The cover for this week’s issue, “Roller Coaster,” by Barry Blitt. #NewYorkerCovers https://lnkd.in/gd5Kga-s
The cover for this week’s issue, “Roller Coaster,” by Barry Blitt. #NewYorkerCovers https://lnkd.in/gd5Kga-s
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