Beth Granger

Beth Granger

New York City Metropolitan Area
13K followers 500+ connections

About

✓ Do you know that this is THE place to build your brand and network but are worried…

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Contributions

Activity

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Experience

Education

  • Mayo Clinic Social Media Network

    Just as medical residency is more advanced than medical school, the Mayo Clinic Social Media Network Residency goes beyond basics to specialized learning about social media in healthcare. Due to my expertise, I was invited to co-present the LinkedIn session during the program and then to speak multiple times at their yearly conference.

Licenses & Certifications

Volunteer Experience

  • LinkedIn Graphic

    LinkedIn Advisor/Beta-Tester

    LinkedIn

    - Present 8 years

    LinkedIn Advisors was an exclusive online community where I helped define the future of LinkedIn by reviewing what they are working on and providing feedback to help them build a LinkedIn that meets my needs, and by extension, the needs of my clients.

    Also member of the Events, Newsletter, Audio Events, Collabkrative Articles, and Page Messaging beta/pilot programs.

    I do not work for LinkedIn but love this platform and enjoy providing my insights. I have observed that the product…

    LinkedIn Advisors was an exclusive online community where I helped define the future of LinkedIn by reviewing what they are working on and providing feedback to help them build a LinkedIn that meets my needs, and by extension, the needs of my clients.

    Also member of the Events, Newsletter, Audio Events, Collabkrative Articles, and Page Messaging beta/pilot programs.

    I do not work for LinkedIn but love this platform and enjoy providing my insights. I have observed that the product managers and engineers I have spoken with really care about making this an even more powerful, useful, and diverse platform.

  • National Speakers Association NYC Chapter Graphic

    Board Member & Dean of Master Classes

    National Speakers Association NYC Chapter

    - Present 1 year 3 months

    Education

  • 2021 & 2022 Light The Night Executive Committee Member

    The Leukemia & Lymphoma Society - Metro NY

    - 1 year 11 months

    Health

    The Light The Night event raises funds for this important organization.

    This organization is special in so many ways:

    ♥️ The Leukemia & Lymphoma Society funds leading-edge research for every type of blood cancer, including leukemia, lymphoma, myeloma, and other rare types of blood cancers.

    ♥️ As the largest nonprofit funder of cutting-edge blood cancer research to advance cures, LLS has invested nearly $1.3 billion in cancer research since we started in 1949, leading to…

    The Light The Night event raises funds for this important organization.

    This organization is special in so many ways:

    ♥️ The Leukemia & Lymphoma Society funds leading-edge research for every type of blood cancer, including leukemia, lymphoma, myeloma, and other rare types of blood cancers.

    ♥️ As the largest nonprofit funder of cutting-edge blood cancer research to advance cures, LLS has invested nearly $1.3 billion in cancer research since we started in 1949, leading to breakthroughs in immunotherapy, genomics and personalized medicine that are improving and saving the lives of patients.

    ♥️ LLS helped advance 60 of the 71 blood cancer treatment options approved by the U.S. Food and Drug Administration since 2017.

  • Social Media Association Graphic

    Advisory Board Member, Board Member, Vice President, and Secretary

    Social Media Association

    - Present 13 years 6 months

    The Social Media Association empowers, informs, and inspires individuals and organizations to maximize the potential of social and digital media. Secretary 2011- 2023. Co-Vice President from September 2015-December 2017. Advisory Board Member starting January 2024.

  • Mayo Clinic Graphic

    External Advisory Board Member, Mayo Clinic Social Media Network

    Mayo Clinic

    - 1 year 11 months

    As part of the External Advisory Board, I shared my insights, expertise, and ideas to this organization designed to focus on the unique opportunities and challenges of healthcare marketing/social media.

  • National Speakers Association Graphic

    NY Chapter Board. Multiple roles including: Director of Marketing/Communications and Secretary

    National Speakers Association

    - 2 years 1 month

    Education

    The National Speakers Association is a professional membership organization for paid speakers. The New York City chapter is a place to learn, network, and most importantly, be with peers who know what this business takes. It is the sharing of ideas and support that makes NSA the invaluable organization it is. I have personally learned so much from the amazing members, who are so generous with their time and ideas.

    2019: Event Live-Tweeter
    2018: Director of Marketing and Communications…

    The National Speakers Association is a professional membership organization for paid speakers. The New York City chapter is a place to learn, network, and most importantly, be with peers who know what this business takes. It is the sharing of ideas and support that makes NSA the invaluable organization it is. I have personally learned so much from the amazing members, who are so generous with their time and ideas.

    2019: Event Live-Tweeter
    2018: Director of Marketing and Communications
    2017-2018: Secretary and Twitter Chair

  • Board Member

    Landmark on Main Street

    - 11 years

    Arts and Culture

    Landmark on Main Street is a not-for-profit community center that enhances the spirit and enriches the lives of the communities of Port Washington and surrounding regions. The Landmark on Main Street goes way beyond the description of 'Arts and Culture' that was one of the options for this area in LinkedIn. Sure, it brings wonderful performances to an intimate venue, but it is also a hub for community activity. After Hurricane Sandy for instance, the community joined there for essential needs…

    Landmark on Main Street is a not-for-profit community center that enhances the spirit and enriches the lives of the communities of Port Washington and surrounding regions. The Landmark on Main Street goes way beyond the description of 'Arts and Culture' that was one of the options for this area in LinkedIn. Sure, it brings wonderful performances to an intimate venue, but it is also a hub for community activity. After Hurricane Sandy for instance, the community joined there for essential needs such as food and power, but also for fun, entertainment, and more.

    I have held various roles during my tenure such as Co-Vice President and Secretary.

  • Volunteer

    Port Washington Crisis Relief Team

    - Present 12 years

    Disaster and Humanitarian Relief

    The PW Crisis Relief Team was created in response to Hurricane Sandy which left our entire peninsula without electricity. It came together and supported our community in the way that only Port Washington can do. It has since helped after a fire that displaced numerous families and is working to plan for any future challenges ahead.

    Most recently we installed smoke detectors in homes throughout the community.

Publications

  • 100 Livestreaming and Digital Predictions: Volume Four

    Livestreaming Universe

    Find out how the book's contributors plan to integrate AI into their content creation and business endeavors.

    Ross Brand takes you on a tour through the digital future together with his network of Emmy winners, Hall of Fame podcasters, YouTube standouts, livestream trailblazers, bestselling authors, tech CEOs, and more.

    Volume 4 reached #1 Amazon Best Seller status in five countries: US, UK, Canada, Germany and Spain.

    See publication
  • How To Re-Approach Existing Contacts On LinkedIn To Create New Opportunities

    Exactly What to Say

    How many connections do you have on LinkedIn? Is it in the tens, the hundreds, or possibly even the thousands?

    Are your connections people you don’t know, people you don’t know well, or people that you’ve lost touch with?

    It doesn’t really matter what category they fall into; they could be prospects, referral partners, or collaboration partners. LinkedIn is a place of endless possibilities, and you have the opportunity to network effortlessly to create new opportunities at any…

    How many connections do you have on LinkedIn? Is it in the tens, the hundreds, or possibly even the thousands?

    Are your connections people you don’t know, people you don’t know well, or people that you’ve lost touch with?

    It doesn’t really matter what category they fall into; they could be prospects, referral partners, or collaboration partners. LinkedIn is a place of endless possibilities, and you have the opportunity to network effortlessly to create new opportunities at any time.

    See publication
  • 100 Livestreaming & Digital Media Predictions, Volume 2: Top Content Creators Help You Succeed in an Era of Rapid Change

    Livestream Universe

    I'm excited to join an all-star panel of top creators and entrepreneurs in the new book "100 Livestreaming & Digital Media Predictions, Volume 2." Find out how the book's contributors (including me) plan to leverage new content trends and tech to grow their businesses.

    Other authors
    See publication
  • Supercharge your Networking using LinkedIn: The Magic Combination to Grow Your Business or Career

    Bookboon

    Even though LinkedIn started as a career site it has grown into so much more. It is now also a platform for sales, marketing, and networking.

    People have heard that they can use LinkedIn as a networking tool to advance in their career, get new jobs, or grow a business, but are concerned that they don’t know how to do it appropriately without hurting their reputation or being seen as pushy or annoying.

    Common questions people have include:
    • How do I network online and is it the…

    Even though LinkedIn started as a career site it has grown into so much more. It is now also a platform for sales, marketing, and networking.

    People have heard that they can use LinkedIn as a networking tool to advance in their career, get new jobs, or grow a business, but are concerned that they don’t know how to do it appropriately without hurting their reputation or being seen as pushy or annoying.

    Common questions people have include:
    • How do I network online and is it the same or different than networking in person?
    • What behaviors should I avoid that can hurt my chances of doing it effectively?
    • How do I use content to stay in front of my network so they understand my expertise?

    This ebook gives you strategies to use LinkedIn as powerful networking for business development or career advancement.

    See publication
  • Three Tips for Making Meaningful Connections on LinkedIn

    NALSC News

    This article followed a talk I did for the NALSC Fall Conference. My article is on pages 7-8 of this publication.

    You probably know the LinkedIn® professional networking and recruiting platform can be a powerful tool for recruiting, professional branding, and sales, but people often tell me they are a bit uncomfortable becoming more active there because they don’t want to risk damaging their reputation or doing the wrong thing. When they say LinkedIn is constantly changing or adding new…

    This article followed a talk I did for the NALSC Fall Conference. My article is on pages 7-8 of this publication.

    You probably know the LinkedIn® professional networking and recruiting platform can be a powerful tool for recruiting, professional branding, and sales, but people often tell me they are a bit uncomfortable becoming more active there because they don’t want to risk damaging their reputation or doing the wrong thing. When they say LinkedIn is constantly changing or adding new features without telling users about them, they are correct.

    I like to share ways to use LinkedIn strategically and intentionally. This article shares three tips for making more meaningful connections on the platform because that is where LinkedIn truly shines.

    See publication
  • 10 Tips for Maximizing Your LinkedIn Professional Branding That Hearing Care Professionals Need to Know Now

    The Business of Hearing

    There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. LinkedIn is a great place to networking and share your knowledge and ideas.

    If someone is given your name and they search for you on Google your LinkedIn profile is often in the first few results. This means your profile is very important and is the foundation of all your activity on the platform.

    This article has 12 tips to make your…

    There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. LinkedIn is a great place to networking and share your knowledge and ideas.

    If someone is given your name and they search for you on Google your LinkedIn profile is often in the first few results. This means your profile is very important and is the foundation of all your activity on the platform.

    This article has 12 tips to make your profile strong, effective, and give the impression you want people to get when they visit it.

    See publication
  • Boost your professional brand using all your LinkedIn real estate

    Mayo Clinic Social Media Network

    Some people still think of LinkedIn as a place to go only if you are looking for a job, but it is so much more than that. Even people who are active may not realize the power it holds to extend your networking, find and engage in communities, and build your professional brand. If someone does a Google search for your name your LinkedIn profile is likely to be in the first three results.

    Use all the appropriate real estate LinkedIn gives you to control your professional brand... learn…

    Some people still think of LinkedIn as a place to go only if you are looking for a job, but it is so much more than that. Even people who are active may not realize the power it holds to extend your networking, find and engage in communities, and build your professional brand. If someone does a Google search for your name your LinkedIn profile is likely to be in the first three results.

    Use all the appropriate real estate LinkedIn gives you to control your professional brand... learn more in this article.

    See publication
  • 11 Tips for Maximizing Your LinkedIn Professional Branding You Need to Know Now

    Mayo Clinic Social Media Network

    Healthcare professionals should be using LinkedIn as part of their professional branding and thought leadership activities. It is powerful because it is content you control. The blog goes over 11 tips to be aware of now.

    See publication
  • Dozens of Social Seller Secrets on Researching Buyers on LinkedIn (Contributor)

    Brynne Tillmann - Social Sales Link

    A very important stage in Social Selling is listening and understanding your buyers. I thought, as we tackle the best practices on how to do that best, I would reach out to my incredible network of Social Sellers to find out what they are doing to research their prospects. The response was overwhelming, and the incredible insights are included in this Pulse article by Brynne Tillmann

    See publication
  • 10 Resolutions to Keep on LinkedIn This Year

    The Local

    10 LinkedIn tips for small business owners that will hopefully be easier to keep than the exercise-more-give-up-sugar-get-more-sleep ones!

    See publication
  • 12 Most Overlooked Things When Globalizing A Website

    12Most.com (Site is no longer live. See my LinkedIn article on a similar topic here: https://www.linkedin.com/pulse/top-things-consider-when-globalizing-your-website-beth-granger)

    Data shows that more than 70% of internet users speak languages other than English. Companies and organizations that want to succeed in the global marketplace are increasingly globalizing their websites. This is not a simple task and there are many issues to be considered before beginning.

  • Live from Social Media Week: The Inner Workings: Staffing for Social Media

    Social Media Week

    This was a short blog post covering a presentation at Social Media Week 2011--Workings: Staffing for Social Media, hosted by the New York Public Library. The event discussed the methods, policies, and challenges faced by a large regulated organization like Citi, a non-profit like the NY Public Library, a start-up like ReverbNation, and a publishing house like Knopf.

    See publication

Projects

  • Mayo Clinic Social Media Network Annual Conference Committee

    - Present

    Helped select keynote, case study, and workshop presenters for the 2019 Conference being held October 22-23 in Rochester, MN.

    See project
  • Teaching Social Media to Market Your Small Business, at SCORE Long Island

    -

    SCORE works with small businesses and people who want to start businesses. Sharyn and I designed, developed, and deliver the course at various locations around Long Island.

    Other creators

Honors & Awards

  • Dottie Berman Award for Volunteerism

    National Speakers Association - NYC Chapter

    As a bequest in her estate, the late Dottie Burman donated money to the chapter to be awarded for volunteerism.

    Dottie was a singer, songwriter, entertainer and motivational speaker who brought the excitement of the New York theatrical scene to meetings and special events for organizations. She performed her unique programs with a musical message, making her points with witty original songs and stories.

    Her only request was that the award should go to a non-board member of the…

    As a bequest in her estate, the late Dottie Burman donated money to the chapter to be awarded for volunteerism.

    Dottie was a singer, songwriter, entertainer and motivational speaker who brought the excitement of the New York theatrical scene to meetings and special events for organizations. She performed her unique programs with a musical message, making her points with witty original songs and stories.

    Her only request was that the award should go to a non-board member of the chapter.

  • Top 100 Creative Professionals to Watch in 2022

    The Neat Company

    Small business owners and creative professionals do not receive enough recognition. The role of the creative professional is very important; as they bring beauty into business, add personality to products, and make everything just a little more interesting.

    At Neat we decided to honor and recognize these amazing individuals in our first annual Top 100 Creative Professionals.

    Our list is made of people who are consultants, designers, business people, and artists. Many have…

    Small business owners and creative professionals do not receive enough recognition. The role of the creative professional is very important; as they bring beauty into business, add personality to products, and make everything just a little more interesting.

    At Neat we decided to honor and recognize these amazing individuals in our first annual Top 100 Creative Professionals.

    Our list is made of people who are consultants, designers, business people, and artists. Many have impressed us directly and others were recommended to us by trusted industry professionals.

  • Mayo Clinic Social Media Network 2021 Platinum Fellow

    -

    Served as an External Advisory Board member. Designated 2021 Platinum Fellow.

  • 56 Inspirational Women Leaders in Business

    Nimble

    In honor of International Women's Day, honoring the achievements of women across all industries and from all backgrounds, Nimble put together a list to "Amplifying Female Leadership for a Better Future."


    They said:
    With this progress in mind, we wanted to shine a light on 56 female leaders in the sales, marketing, and technology space. Not only are these women excelling in their fields, but they are also empowering others to do the same.

  • 2018 Innovation Marketing Super Panel - Recognizing the Best Female Speakers on Marketing

    Innovation Women

    They describe it as a way for them to recognize and promote some of the best women speakers in a given industry or on a given topic. If they had a chance to assemble a round table, or a super exclusive invite-only event, these are some of the women they’d invite to talk about marketing.

    https://innovationwomen.wordpress.com/2018/08/30/the-best-female-speakers-on-marketing/

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