Bill Nussey

The transition to clean energy is moving far too slowly. Trapped by a century of fossil fuel investments and politicians that struggle to plan beyond the next election, the “Big Grid” that powers our modern world is outdated and in dire need of an upgrade. Freeing Energy offers a new and faster path towards a clean energy future—one that is more reliable, more equitable, and cheaper. Just like personal computers eclipsed mainframes, millions of solar rooftops and small battery systems are… Show more

The transition to clean energy is moving far too slowly. Trapped by a century of fossil fuel investments and politicians that struggle to plan beyond the next election, the “Big Grid” that powers our modern world is outdated and in dire need of an upgrade. Freeing Energy offers a new and faster path towards a clean energy future—one that is more reliable, more equitable, and cheaper. Just like personal computers eclipsed mainframes, millions of solar rooftops and small battery systems are challenging every assumption about our century-old, centralized electric grid. These small-scale “local energy” systems are deeply disruptive because they are based on fast-moving technologies, not fuels. Driven by a new generation of innovators and genuinely competitive markets, smaller systems are faster to build, easier to finance, cleaner to operate, and they create far more jobs than large-scale projects.

Bill Nussey takes readers to mud huts in Africa, an off-grid farm in California, and a rural school in the mountains of Puerto Rico to uncover the underlying patterns of technology and the business model innovations of the local energy revolution. He shares stories and insights from some of the industry’s brightest visionaries and from leaders of the most cutting-edge startups, bringing it all together into an actionable framework to help accelerate this transition.

Freeing Energy is a deeply researched, actionable guide for anyone that cares about the future of energy—from startups, policymakers, investors, and utility leaders to the families and communities that want cleaner, cheaper energy today. Show less

The world is full of books with catchy, earnest prescriptions on creating a happier and more successful life. However, most of these merely fly over a landscape of positive habits, rarely diving into the challenges or the reasoning behind them. Your Mountain Is Waiting is different. It’s easy-to-read, cliché-free and filled with relatable stories and practical advice. It goes beyond WHAT to do and explains WHY and HOW. It’s about finding your purpose, taking the initiative, having fun, building… Show more

The world is full of books with catchy, earnest prescriptions on creating a happier and more successful life. However, most of these merely fly over a landscape of positive habits, rarely diving into the challenges or the reasoning behind them. Your Mountain Is Waiting is different. It’s easy-to-read, cliché-free and filled with relatable stories and practical advice. It goes beyond WHAT to do and explains WHY and HOW. It’s about finding your purpose, taking the initiative, having fun, building lasting friendships, bouncing back from failure, and making the most of your life.
If you are searching for your mission in life or seeking a success more rewarding than money or titles, Your Mountain Is Waiting is the book for you.

The book was written for Nussey’s sons who were graduating from high school and college. But it’s just as valuable for anyone of any age, from young professionals to retirees, that want to find meaning and fulfillment in their lives. It is the perfect graduation gift. Show less

Bill was a contributor to this book written by Dave Walters.

Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while… Show more

Bill was a contributor to this book written by Dave Walters.

Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls.

Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Show less

A deep look into the transition from blast marketing to individualized communication streams based on the actions and requests of each unique customer. This book chronicles and predicts the rise of personalized marketing that is not only relevant but actually anticipated and welcomed by customers. The early work in this book laid the groundwork for the emerging field of behavioral marketing which is built around transparency, relevancy, user privacy.