Joyce Bosc

Joyce Bosc

Silver Spring, Maryland, United States
2K followers 500+ connections

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    Social Media Marketing, Brand Marketing, Market Research, Marketing Consulting, and Public Relations

About

I started Boscobel Marketing Communications more than 40 years ago with the goal of…

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Experience

Education

Volunteer Experience

Publications

  • Top 5 Overlooked M&A Communications in Contracting

    Bloomberg Government

    Contractor mergers are a great way to leverage companies’ assets to win more government business. Joyce Bosc discusses how those deals should be messaged to employees, shareholders, customers, and the press to get the best response.

    See publication

  • Government Marketing Best Practices 2.0: What You Need to Know for Accelerated Success

    Government Marketing University

    Government Marketing Best Practices 2.0 is a collaborative effort among several leading government marketing experts. It is designed to provide both the novice and experienced GovCon marketer with strategies, tactics and tips to develop and execute successful marketing plans in the vast public sector arena. It will help all who read it to become better public sector marketers and tom level up your game.

    Other authors
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  • What the slogans of the 2022 Top 100 tell us about the market

    Washington Technology

    For more than 15 years, Boscobel has tracked and analyzed the slogans and taglines of the Washington Technology Top 100 government contractors. To discover what’s working, we explore trends and changes in how the top-tier contractors are presenting themselves to the federal market.

    Here are six slogan best practices we learned from the 2022 Top 100.

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  • The impact of PR in GovCon

    Federal News Network

    Public relations guru Joyce Bosc, president and CEO of Boscobel Marketing Communications, joined host Mark Amtower on this week’s Amtower Off Center for a lively and wide-ranging discussion on the continuing impact of PR in GovCon.

    Topics include:
    • The role of traditional PR.
    • The evolution of PR during the web era, including web 2.0 and social networks.
    • PR and account-based marketing.
    • PR and opportunity-based marketing.

    Other authors
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Organizations

  • AFCEA

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  • NDIA

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  • Public Relations Society of America

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  • Washington Women in Public Relations

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  • Women in Cybersecurity

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  • Women in Defense

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