About
Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of…
Articles by Bonin
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Your Ultimate Guide to Advertising Week 2019
Your Ultimate Guide to Advertising Week 2019
By Bonin Bough
Activity
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As we gather for the prestigious Cannes Lions 2024, we extend a special invitation to you. Join us at Inkwell Beach-Cannes on Monday, June 17, at 4…
As we gather for the prestigious Cannes Lions 2024, we extend a special invitation to you. Join us at Inkwell Beach-Cannes on Monday, June 17, at 4…
Shared by Bonin Bough
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The countdown to POSSIBLE begins! 1 more week... Who's going to be there? Group Black is taking over Miami, and we want to see YOU on the ground!…
The countdown to POSSIBLE begins! 1 more week... Who's going to be there? Group Black is taking over Miami, and we want to see YOU on the ground!…
Shared by Bonin Bough
Experience
Publications
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Four Ideas for Creating Mobile Strategy
Harvard Business Review
Mobile technology presents all marketers with a tantalizing proposition. Mobile devices function like an extension of ourselves, present throughout every moment of our day, an arm’s reach away at night, and panic-inducing when outside our reach. They are globally ubiquitous, and ownership frequently transcends economic and social boundaries.
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Mondelez's Bough Explains Why Snack Giant Is Shifting Its Media Roster, Mind-set
AdAge
Mondelez's Bough Explains Why Snack Giant Is Shifting Its Media Roster
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Perspectives on Social Media Marketing
Cengage Learning PTR
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media…
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Other authorsSee publication
Projects
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Transformers
The team identified and developed a partnership with Paramount Movie Studios's Transformers Age of Extinction, the world's largest movie property in 2014. After a rigorous process and unique brainstorming approach led by Maya Design.
This global partnership harnessed the power of big and small with over 45 markets participating contributing in A&C investment and presence on over millions of packages. Market participation was leveraged by global team to secure integration into the film,…The team identified and developed a partnership with Paramount Movie Studios's Transformers Age of Extinction, the world's largest movie property in 2014. After a rigorous process and unique brainstorming approach led by Maya Design.
This global partnership harnessed the power of big and small with over 45 markets participating contributing in A&C investment and presence on over millions of packages. Market participation was leveraged by global team to secure integration into the film, centrally produce creative assets, develop content for social media, efficiently negotiate paid media and produce in store materials.Other creatorsSee project -
Trending Vending
The goal of the Trending Vending project was to quickly prototype a new experience that pushes the boundaries of how consumers engage with brands, and then test it on a global stage. The Oreo/Twitter/MAYA collaboration signaled a key approach that Mondelēz International (parent of the Oreo brand) has been taking to become the most innovative consumer packaged goods company in the world. Take an Oreo factory and put it into a small vending machine. Add personal preferences and desires to social…
The goal of the Trending Vending project was to quickly prototype a new experience that pushes the boundaries of how consumers engage with brands, and then test it on a global stage. The Oreo/Twitter/MAYA collaboration signaled a key approach that Mondelēz International (parent of the Oreo brand) has been taking to become the most innovative consumer packaged goods company in the world. Take an Oreo factory and put it into a small vending machine. Add personal preferences and desires to social networks and on-demand manufacturing, and you get a profoundly different and new model for product development.
Organizations
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Mobile Marketing Association
Board Member of the Executive Marketing Advisory Board
The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer consumer engagement.
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Head's up! Shoptalk is almost here, who's going to be on the ground next week? Hope to see you there! #Shoptalk2024 #Retail #RetailTech…
Head's up! Shoptalk is almost here, who's going to be on the ground next week? Hope to see you there! #Shoptalk2024 #Retail #RetailTech…
Shared by Bonin Bough
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📣 CALLING ALL SHOPTALKERS!! 📣 I’m going to be in Vegas for ShopTalk March 17 & 18 and I want to know who’s going to be on the ground? Would love…
📣 CALLING ALL SHOPTALKERS!! 📣 I’m going to be in Vegas for ShopTalk March 17 & 18 and I want to know who’s going to be on the ground? Would love…
Posted by Bonin Bough
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📣 CALLING ALL SXSW LOVERS 📣 Who will be in Austin for SXSW this year? Anyone who knows me knows it is one of my favourite events of the year and…
📣 CALLING ALL SXSW LOVERS 📣 Who will be in Austin for SXSW this year? Anyone who knows me knows it is one of my favourite events of the year and…
Posted by Bonin Bough
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Had fun appearing on Expresso to chat about Samsung South Africa 's EPIC Black Friday deal, on our premium 98" QLED TV! If you're curious about the…
Had fun appearing on Expresso to chat about Samsung South Africa 's EPIC Black Friday deal, on our premium 98" QLED TV! If you're curious about the…
Liked by Bonin Bough
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2 weeks today marks the start of Advertising Week NYC. We had the incredible opportunity to shine on our Culture Unleashed stage. In true Group Black…
2 weeks today marks the start of Advertising Week NYC. We had the incredible opportunity to shine on our Culture Unleashed stage. In true Group Black…
Shared by Bonin Bough
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💥 SESSION TICKET GIVEAWAY 💥 Calling all students!! 🗣 Are you going to Advertising Week New York this year? This is the premier industry event…
💥 SESSION TICKET GIVEAWAY 💥 Calling all students!! 🗣 Are you going to Advertising Week New York this year? This is the premier industry event…
Shared by Bonin Bough
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