“Brad was my boss at Biz2Credit from 2019-2021 and is one of the three most influential marketing leaders I've had the opportunity of working with in my career. He is incredibly ROI-focused and has a unique skill for cutting out noise and making sure that every single campaign or program he's leading is delivering bottom-line results. But don't let this intense, data-driven focus mislead you into thinking he's an old school "do what I say" kind of manager. Brad is a team builder, and from his first day on the job I was struck by his intuition for creating cohesion among team members in a marketing organization, buffering up to executive leadership when needed, and always thinking ahead of how to develop his people and give them opportunities to enhance themselves. When it comes to thinking outside the box, Brad is an incredibly creative thinker. He knows how to ask the right questions of his team, and he has a knack for picking out when someone isn't giving him or the company the full story. In my two years working with him, I saw these skills on display day in and day out. I know that I am a much better marketing team leader as a result of the guidance and inspiration he has given me.”
About
Brad is a seasoned Chief Marketing Officer with 20 years of experience driving B2B growth…
Contributions
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How can you leverage SEO and content marketing to reach and engage your target segments?
Many marketers forget to leverage their company employees as brand advocates by encouraging them to share, engage with, and create content related to the company, thereby amplifying messages and extending reach on LinkedIn.
Activity
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"These are the moments, in our worst of times, that can bring out the best in people." Truly blown away by how the communities of Oxford, Seymour…
"These are the moments, in our worst of times, that can bring out the best in people." Truly blown away by how the communities of Oxford, Seymour…
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Excited to share this game changing partnership that will unlock the $4bn a year that is lost for American consumers in unused HSA/FSA funds. With…
Excited to share this game changing partnership that will unlock the $4bn a year that is lost for American consumers in unused HSA/FSA funds. With…
Liked by Brad Rosenfeld
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Que loucura o tamanho do público do evento Adapta Summit. Tudo sobre táticas, estratégias e métodos para usar IA Generativa.
Que loucura o tamanho do público do evento Adapta Summit. Tudo sobre táticas, estratégias e métodos para usar IA Generativa.
Liked by Brad Rosenfeld
Experience
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Education
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Columbia Business School
Activities and Societies: Digital Marketing Club, Columbia Entrepreneurs Organization
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Volunteer Experience
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FinTech Panelist & Speaker
Columbia Business School
- Present 6 years 8 months
Education
CBS FinTech Club
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Guest Lecturer - Strategic Intuition
Columbia Business School
- 2 years
Education
Yearly speaker, coach, and panel expert for Strategic Intuition Consulting Lab.
Students will work to solve your innovation challenge by searching far and wide for precedents (ideas that have worked in other fields, industries and eras) that when combined – unlock new, novel solutions relevant to your challenge -
Honors & Awards
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Winner of the Gold 2022 Muse Award - Best Company Rebrand, Brand Identity, and Logo
Muse Creative Award
International Awards Associate (IAA) has presented us with a 2022 MUSE Creative Award for our corporate brand identity and logo. The global award, which identifies and honors creative and design excellence, is especially near and dear to our hearts because it recognizes the efforts behind our corporate rebrand from ‘Payfone’ to ‘Prove’, which was a very special and personal project that involved many talented Provers. For many of us, the rebrand was much more than a name and corporate identity…
International Awards Associate (IAA) has presented us with a 2022 MUSE Creative Award for our corporate brand identity and logo. The global award, which identifies and honors creative and design excellence, is especially near and dear to our hearts because it recognizes the efforts behind our corporate rebrand from ‘Payfone’ to ‘Prove’, which was a very special and personal project that involved many talented Provers. For many of us, the rebrand was much more than a name and corporate identity change. It was an opportunity to shape the brand and company culture of our dreams. This award is further validation that we’ve built a brand that we can be proud of — one that is as modern and unique as our technology.
https://www.prove.com/blog/prove-wins-2022-muse-creative-award-for-company-rebrand-brand-identity-and-logo -
Winner of the Gold 2020 Muse Creative Rebrand Award
MUSE
https://www.bloomberg.com/press-releases/2020-05-22/biz2credit-wins-2020-muse-creative-muse-design-award-for-rebrand#:~:text=Biz2Credit%20Wins%202020%20MUSE%20Creative%2FMUSE%20Design%20Award%20for,administered%20and%20judged%20by%20International%20Awards%20Associates%20%28IAA%29.
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Winner of Davey's 2020 Branded Campaign Award
Davey's Marketing Award
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Winner of the Gold MarCome Award for best Branding Refresh
MarCom Award
Recommendations received
4 people have recommended Brad
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