Branden Cobb, MBA

• Focused on increased traffic, conversion rate optimization, lead to appointment conversion through call/text/email scripts and cadences, and in-person appointment to close rate for sales associates through education and accountability.

• Increasing positive percentages in all of the above led to improved return on investment and justification for increased advertising budgets.

• Positioned company as cutting-edge representative for buyers / sellers during COVID-19 while navigating through first wave of the pandemic to return to full sales volume with zero loss of agents or staff.

• Introduced visual merchandising to improve customer acquisition/experience and e-commerce plan, creating world-class shopping experience while evolving digital marketing to drive online conversion, sales, profits, and loyalty.

• Created loyal consumers by bundling services (transaction management services, escrow, relocation, investment).

• Debuted annual March Madness NCAA Bracket Challenge with extreme participation and refining online content.

• Launched agent-centric social media programs and campaigns, including personal delivery of company-branded fleece ware to all member agents as holiday gift and setup of profit-center digital storefront.

• More than doubled online conversion rate optimization of corcorangl.com.

• Tripled lead volume.

• Recommended chatbot implementation.

• Developed downloadable buyer and seller guides in exchange for contact information.

• Added new call to actions.

• Connected top industry talent to email marketing campaigns, converting initial discussions into green lights for $4M financing and 10 movie projects.

• Gained and leveraged congratulatory endorsements from industry executives into further success.

• Placed company as top 1%-viewed IMDb profile; obtained 500K+ views, likes, shares, and comments on social media posts by fueling traffic 5,000% on personal site and 1,000% on company site.

• Lifted online presence through web… Show more

• Connected top industry talent to email marketing campaigns, converting initial discussions into green lights for $4M financing and 10 movie projects.

• Gained and leveraged congratulatory endorsements from industry executives into further success.

• Placed company as top 1%-viewed IMDb profile; obtained 500K+ views, likes, shares, and comments on social media posts by fueling traffic 5,000% on personal site and 1,000% on company site.

• Lifted online presence through web design, site creation, and conversion rate optimization (CRO).

• Created social media content.

• Generated leads for new movie development through online coverage on key industry sites.

• Captured 3 offers for movie distribution deal through Sony Pictures Home Entertainment, joining forces with Sony’s distribution team on promotional campaigns.

• Created buzz around North American League of Legends Championship Series (professional video game league) by efficiently managing press and connecting star players with ESPN, Yahoo, and other news outlets for interviews. Show less

• Drew sellout crowds to purchase DVD for $100K African-American Vietnam War movie at Walmarts across the US by partnering with ad agencies to create enticing trailers, posters, and marketing collateral. Film is shown worldwide and is available in national public libraries.

• Drove success for $2.3M River Runs Red film (starring John Cusack, Taye Diggs, George Lopez, and Luke Hemsworth); movie released in 10 cities, followed by availability on Starz cable network. The film returned positively with $3.7M of sales and is continuing to sell.

• Fueled revenue growth on Amazon, Walmart.com, and third-party websites by analyzing digital trends and consumer feedback, then taking actionable marketing steps to leverage power of prominent, on-screen talent.

• Improved the bottom-line by teaming with CFO to stretch marketing and transitional budgets.

• Worked with Chief Experience Officer and corporate office to place $1M+ in ad spend across CA and NV.

• Replaced storefront signage, revamped office interiors, and rolled out Corcoran Global Living branded items.

• Produced marketing playbooks, tools, and initiatives that raised brand awareness, drew new customers, increased frequency of existing customers, and grew… Show more

• Improved the bottom-line by teaming with CFO to stretch marketing and transitional budgets.

• Worked with Chief Experience Officer and corporate office to place $1M+ in ad spend across CA and NV.

• Replaced storefront signage, revamped office interiors, and rolled out Corcoran Global Living branded items.

• Produced marketing playbooks, tools, and initiatives that raised brand awareness, drew new customers, increased frequency of existing customers, and grew sales.

• Negotiated no-cost arrangement to bulk upload company sales roster on Yelp. Show less

• Built strategies and plans for inbound/outbound marketing, brand development, lead generation, marketing standards, operations, and technology.

• Created a marketing strategy that leverages a dual focus to multiply impact – build-out of both home seller network and investor network.

• Overhauled brand standards and guidelines and coaching a branding agency. Steered creation of 3D characters and visual rebrand.

• Onboarded a mailing agency contracted to mail 150K… Show more

• Built strategies and plans for inbound/outbound marketing, brand development, lead generation, marketing standards, operations, and technology.

• Created a marketing strategy that leverages a dual focus to multiply impact – build-out of both home seller network and investor network.

• Overhauled brand standards and guidelines and coaching a branding agency. Steered creation of 3D characters and visual rebrand.

• Onboarded a mailing agency contracted to mail 150K letters per year to increase customer engagement and loyalty. Show less