About
I am a true Modern Marketing Maven; I believe marketing magic happens at the intersection…
Articles by Brandi
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Leading with Thanks: Celebrating a Decade of Teamwork and Triumph
Leading with Thanks: Celebrating a Decade of Teamwork and Triumph
By Brandi Starr
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The Magic of Our Team On-Sites: Unlocking Remote Team Success
The Magic of Our Team On-Sites: Unlocking Remote Team Success
By Brandi Starr
Contributions
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What are the common mistakes you might be making in Lead Generation?
Think of every interaction as an opportunity. Without follow-up, those initial connections—whether through LinkedIn, your website, or in-person—are like invited guests left waiting in the foyer. The key to follow up? Seamless integration between marketing and sales. It's about capturing the right data when interest is shown and letting that guide both automated and personal follow-ups. In B2B, we're talking to a buying group. It's about communicating with the whole account, not just individual leads. Using targeted emails and ABM strategies can help make each follow-up more effective. We can't just collect leads; we have to cultivate relationships that grow into partnerships.
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What are the best email marketing analytics tools for A/B testing and optimization?
Technology is only one component of optimization. These tools will provide insights into a common set of challenges and recommended improvements. However, these tools can't optimize email programs to meet business objectives. The outcomes of testing and recommendations from various tools needs to be assessed in context of the purpose of the email program and how effectively it's meeting the objective.
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What are the best email marketing analytics tools for A/B testing and optimization?
Effective testing goes beyond siloed a/b tests and instead leverage an ongoing testing strategy. The various hypothesis need to be defined (and specific enough to be meaningful) and then sufficiently tested with multiple communications to validate the results. Once tested, the outcomes need to be documented and applied where it makes sense. Regarding technology, Motiva AI is an amazing tool to take testing to a new level.
Activity
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🪄No, it's not magic... you really can create 30 days of content in 90 minutes with these three simple steps! 📝 All aboard the content creation…
🪄No, it's not magic... you really can create 30 days of content in 90 minutes with these three simple steps! 📝 All aboard the content creation…
Shared by Brandi Starr
Experience
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Licenses & Certifications
Publications
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CMO to CRO: The Revenue Takeover by the Next Generation Executive
Lioncrest Publishing
As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.
Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.
You’re not the only one who…As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.
Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.
You’re not the only one who notices—but you are the only one in the perfect position to do something about it.
Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience. You’ll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.Other authors -
Honors & Awards
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Oracle 2018 CX Hero
Oracle
I was selected as a 2018 Oracle CX Hero because of my commitment to sharing my expertise in customer experience with my peers and the industry. #GotMyCapeOn #CXhero
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Finalist: Best Audience Creation
Oracle Marketing Cloud
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Entrepreneur of the Year - Marketing & Communications
Stiletto Woman Media
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Momentum Builder
Inspired Sistah LLC
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Momentum Builder
Inspired Sistah LLC
Organizations
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CMO Coffee Talk
Member
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