Brandon Gabriel

Last month, FCA partnered with Prime Video & Amazon Studios and MGM to promote and celebrate the world premiere of “The Idea of You” - starring Anne Hathaway and Nicholas Galitzine - at the SXSW Film Festival in Austin, Texas. 🤠 ⭐

We created a hybrid social / experiential program alongside Overheard, creating tabloid newspapers featuring "headlines" from the movie, stashing them inside custom fabricated old school newspaper boxes and placing them all around Austin over the course of… Show more

Last month, FCA partnered with Prime Video & Amazon Studios and MGM to promote and celebrate the world premiere of “The Idea of You” - starring Anne Hathaway and Nicholas Galitzine - at the SXSW Film Festival in Austin, Texas. 🤠 ⭐

We created a hybrid social / experiential program alongside Overheard, creating tabloid newspapers featuring "headlines" from the movie, stashing them inside custom fabricated old school newspaper boxes and placing them all around Austin over the course of the second weekend of the festival.

Inside of a select few of these newspapers were exclusive “All-Access Passes,” which were redeemed on the spot for exclusive swag (sweatshirts, t-shirts, tote bags, and clear backpacks) and - for a lucky few fans - something else we aren’t at liberty to divulge (let’s just say the phrase rhymes with “lumiere rickets”). 😜🎥

Our mission was simple: to surprise and delight fans and festival goers with some breaking news, posters, swag… and more! 💥 😉

Shoutout to all of our partners and clients who help turned this idea into a reality. We can't to share what else we have cookin' for 2024.

#sxsw #filmmarketing #experiential #activation #newspaper #socialmedia #primevideo #amazon #mgm #filmfestival Show less

Netflix's Pepsi "Where's My Jet" Launch Event: A Hollywood Spectacle

For the electrifying launch of Netflix's Pepsi "Where's My Jet," we went all out by placing a real jet in the iconic Hollywood and Vine location! This fully loaded experience was nothing short of spectacular, drawing thousands of visitors over three action-packed days.

Event Highlights:

-Sweepstakes Excitement: Attendees had the chance to win a thrilling one-hour jet ride. To enter, they simply had to… Show more

Netflix's Pepsi "Where's My Jet" Launch Event: A Hollywood Spectacle

For the electrifying launch of Netflix's Pepsi "Where's My Jet," we went all out by placing a real jet in the iconic Hollywood and Vine location! This fully loaded experience was nothing short of spectacular, drawing thousands of visitors over three action-packed days.

Event Highlights:

-Sweepstakes Excitement: Attendees had the chance to win a thrilling one-hour jet ride. To enter, they simply had to share their augmented reality jet-flying experience on social media platforms.
-Celebrity Appearances: The event was graced by the likes of Leonard and Mario Lopez, adding star power to the already buzzing atmosphere.
-Five Unique Experiences: Our meticulously crafted event journey included:
-Red Carpet Entrance: Welcoming guests in style.
-Vintage Pepsi Machine Swag: Randomized Pepsi-themed goodies for everyone.
-Pepsi vs Coke Challenge: A fun and interactive taste test battle.
-Augmented Jet Experience: A high-tech, immersive simulation.
-Fighter Jet Cockpit: For the daring, an opportunity to sit in a real fighter jet cockpit (waiver and requirements applied).

Managing this program from start to finish was a challenging yet rewarding experience. The seamless orchestration of all the moving parts, from the sweepstakes to the immersive experiences, made this event not just a promotional success, but also a testament to innovative event management. I am extremely proud of what we achieved, bringing excitement and engagement to the heart of Hollywood. Show less

"Behold, the taco extravaganza of 2022, brought to you by the culinary marvels at OZO powered by Planterra Foods! 🌮

What:
A staggering 2,333 tacos - yes, you read that right, 2,333!

Where:
This epic taco spectacle unfolded on the vibrant culinary stage of Anaheim, California, USA.

When:
It all went down on the 9th of March 2022.

But wait, there's more to this taco tale than mere numbers. These weren't your ordinary tacos; they were a culinary masterpiece… Show more

"Behold, the taco extravaganza of 2022, brought to you by the culinary marvels at OZO powered by Planterra Foods! 🌮

What:
A staggering 2,333 tacos - yes, you read that right, 2,333!

Where:
This epic taco spectacle unfolded on the vibrant culinary stage of Anaheim, California, USA.

When:
It all went down on the 9th of March 2022.

But wait, there's more to this taco tale than mere numbers. These weren't your ordinary tacos; they were a culinary masterpiece featuring OZO's plant-based chicken. And here's the heartwarming twist: after achieving this taco feat, we generously donated these delectable creations to the Boys and Girls Club of Anaheim. Now, that's a project that not only broke records but also warmed hearts!" Show less

Launch of "The Bad Vegan Kitchen" in NYC

In March 2022, we unveiled "The Bad Vegan Kitchen" in New York City's vibrant Lower East Side. This exciting ghost kitchen project was designed to promote Netflix's docuseries "Bad Vegan."

With a tight deadline of just 5 weeks, we collaborated with our partners at Postmates and Netflix to bring this concept to life. Despite the challenging timeframe, our team's dedication and hard work paid off, leading to a successful launch that's now… Show more

Launch of "The Bad Vegan Kitchen" in NYC

In March 2022, we unveiled "The Bad Vegan Kitchen" in New York City's vibrant Lower East Side. This exciting ghost kitchen project was designed to promote Netflix's docuseries "Bad Vegan."

With a tight deadline of just 5 weeks, we collaborated with our partners at Postmates and Netflix to bring this concept to life. Despite the challenging timeframe, our team's dedication and hard work paid off, leading to a successful launch that's now been recognized with a shortlist nomination for the 2022 Clio Awards. 🔥

A heartfelt thank you to Nimbus Kitchen and the talented chefs who brought their culinary expertise to this project:

Chef Nikki King Bennett (@mostlyvegan), an alum of Pure Food & Wine
Missy Maidana (@solfood365)
Marissa Provence (@moonandbackbakery)
Vegan chef extraordinaire Kim Hafner (@burnttoastchef)
Their contributions were instrumental in making "The Bad Vegan Kitchen" a gastronomic success. We're proud of what we've achieved together and excited for what the future holds!

Learn more about our journey and the "Bad Vegan Kitchen" here: https://sureerathprawns.com/netflix-just-opened-a-bad-vegan-pure-food-wine-pop-up-restaurant.html?amp=1 Show less

As the program manager for the promotional campaign of Netflix's 'Tiger King 2,' I'm excited to share our unique and highly engaging approach to generating buzz for the sequel to the Emmy-nominated series 'Tiger King.' To capture the essence of the show and its iconic characters, we set up mobile barber shops in New York and Los Angeles, offering the distinctive mullet and flower crown looks that are synonymous with Joe Exotic and Carole Baskin.

'Tiger King,' an American true crime… Show more

As the program manager for the promotional campaign of Netflix's 'Tiger King 2,' I'm excited to share our unique and highly engaging approach to generating buzz for the sequel to the Emmy-nominated series 'Tiger King.' To capture the essence of the show and its iconic characters, we set up mobile barber shops in New York and Los Angeles, offering the distinctive mullet and flower crown looks that are synonymous with Joe Exotic and Carole Baskin.

'Tiger King,' an American true crime documentary miniseries, has left an indelible mark on popular culture, particularly with its unforgettable hairstyles. We wanted to leverage this recognition for the launch of 'Tiger King 2.' Our creative team designed eye-catching barber trucks, adorned with tiger imagery and prominently displaying the 'Tiger King 2' premiere date, November 17th. This move not only captivated the fans of the original series but also intrigued those unfamiliar with the show.

Our campaign was a roaring success, with an estimated 75,000 people encountering our barber trucks. Many embraced the opportunity to transform their look with a free mullet or flower crown, fully immersing themselves in the world of 'Tiger King.' The initiative created a significant buzz on social media, further amplifying the excitement for the new series.

The success of this campaign is a testament to the power of creative marketing and the importance of understanding and engaging with the audience. It was a privilege to manage this program, and I'm thrilled with the positive reception and the anticipation it generated for 'Tiger King 2.' Show less

"Picture this: Netflix's gripping docuseries "HEIST" delves into the audacious 1993 theft of $3.1 million in Las Vegas. The masterminds behind this daring caper were Heather Tallchief and Roberto Solis. Tallchief, once a driver for an armored car company responsible for ferrying cash to casino ATMs, embarked on an unforgettable journey. One fateful day, she and her partner-in-crime, Solis, made off with the armored truck and its precious cargo, disappearing without a trace.

Tallchief's… Show more

"Picture this: Netflix's gripping docuseries "HEIST" delves into the audacious 1993 theft of $3.1 million in Las Vegas. The masterminds behind this daring caper were Heather Tallchief and Roberto Solis. Tallchief, once a driver for an armored car company responsible for ferrying cash to casino ATMs, embarked on an unforgettable journey. One fateful day, she and her partner-in-crime, Solis, made off with the armored truck and its precious cargo, disappearing without a trace.

Tallchief's life on the run lasted a staggering 12 years, during which she even earned a spot on the FBI's most-wanted list. It wasn't until 2005 that she made the daring choice to surrender herself to the authorities, but Solis remains at large to this day.

Now, Netflix invites you to step into the thrilling world of 'HEIST.' To celebrate the series, we've created an immersive experiential event right on the iconic Fremont Street in Las Vegas. Get ready to live the adrenaline-pumping story yourself!

At the Fremont Street Experience, visitors came face-to-face with the equivalent of $3.1 million – see just how hefty a bag of money can be, and even step inside an armored truck, the very same getaway vehicle that Tallchief used for her incredible escape. It's an opportunity to touch, feel, and relive the heart-pounding moments of that Las Vegas history.

But this event is more than just a thrilling experience; it's a question that lingers in the air – what would you risk for the score of a lifetime? As you walk through this captivating display of audacity, you'll find yourself pondering just that." Show less

Pepper, the humanoid robot developed by SoftBank Robotics, has been a significant project in AI and robotics, particularly known for its ability to read and respond to human emotions. During my time at Midnight Oil, we had an Agency of Record (AOR) relationship with SoftBank Robotics for the launch of Pepper in the North American market. This partnership was pivotal in strategizing and executing the market introduction of Pepper, aiming to replicate its success and cultural impact in Japan in… Show more

Pepper, the humanoid robot developed by SoftBank Robotics, has been a significant project in AI and robotics, particularly known for its ability to read and respond to human emotions. During my time at Midnight Oil, we had an Agency of Record (AOR) relationship with SoftBank Robotics for the launch of Pepper in the North American market. This partnership was pivotal in strategizing and executing the market introduction of Pepper, aiming to replicate its success and cultural impact in Japan in North America. SoftBank's initiatives like this indicate a shift towards experiential use of their robot technology in hospitality and entertainment, exploring new ways to engage with the public despite the commercial production challenges. Show less