“Brandon is a creative, focused individual and a never-ending font of ideas. He has great conceptual prowess and keeps his fingers on the pulse of what's the cutting edge of design, technology, fashion, and trends, then translates that into business ideas on which to capitalize. Furthermore, his taste in music is fabulous, and he was a positive presence in the StyleCaster office, using his own enthusiasm to spread to the staff. Working with Brandon was a real delight.”
About
What do you want your influence to be?
Contributions
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What are the most effective ways to collaborate and co-create with influencers and advocates?
The way my company, Social Studies, Inc. always starts these conversations is to ask our clients to reflect on who they "think is doing it well" right now on social media. Looking at like-minded brands, competitors, and even one's own social feeds grounds any conversation in their perspective and memorializes "what good looks like." From there it is key to understand their goals around their specific needs. Is this a brand campaign? A subscription-driver? A new product launch? Each execution comes with very unique KPIs and requires different creators, aesthetics, and audience targets.
Activity
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We're hiring a TikToker! Archive opened an office in New York. Now we need someone who loves TikTok. You're our person if: - You spend the whole…
We're hiring a TikToker! Archive opened an office in New York. Now we need someone who loves TikTok. You're our person if: - You spend the whole…
Liked by Brandon Perlman
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Three years ago, we predicted that the "Director of Influence" role would become a standard hire across sophisticated marketing teams…
Three years ago, we predicted that the "Director of Influence" role would become a standard hire across sophisticated marketing teams…
Shared by Brandon Perlman
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Democrats are trying to one up Republicans when it comes to creators this election cycle. The Democratic National Convention invited more than 200…
Democrats are trying to one up Republicans when it comes to creators this election cycle. The Democratic National Convention invited more than 200…
Liked by Brandon Perlman
Experience
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Education
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The George Washington University
Activities and Societies: Founder of 14th Grade Productions and Verse Magazine
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1 person has recommended Brandon
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As the future of the White House plays out on the campaign trail, one thing is for certain, the Creator Economy is achieving a bold new focus from…
As the future of the White House plays out on the campaign trail, one thing is for certain, the Creator Economy is achieving a bold new focus from…
Shared by Brandon Perlman
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I spent Wednesday at the White House for its first ever creator economy conference! The event certainly felt like ✨a big moment✨and vote of…
I spent Wednesday at the White House for its first ever creator economy conference! The event certainly felt like ✨a big moment✨and vote of…
Liked by Brandon Perlman
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Great insights from John Lambros at Houlihan Lokey in Business Insider today. As M&A activity in the Creator Economy shifts, companies offering…
Great insights from John Lambros at Houlihan Lokey in Business Insider today. As M&A activity in the Creator Economy shifts, companies offering…
Shared by Brandon Perlman
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Working with clients in highly regulated industries, we're constantly balancing brand safety with genuine content creation. Brands love the reach and…
Working with clients in highly regulated industries, we're constantly balancing brand safety with genuine content creation. Brands love the reach and…
Shared by Brandon Perlman
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As someone who's worked with over 250,000 influencers, I found it challenging to keep up with Instagram Stories that disappear in 24 hours. It came…
As someone who's worked with over 250,000 influencers, I found it challenging to keep up with Instagram Stories that disappear in 24 hours. It came…
Liked by Brandon Perlman
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Proud to represent WME | William Morris Endeavor alongside my colleagues and partners. Showcasing the amazing work we’re doing for creators one step…
Proud to represent WME | William Morris Endeavor alongside my colleagues and partners. Showcasing the amazing work we’re doing for creators one step…
Liked by Brandon Perlman
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My colleague Julia Hornstein has the lowdown on the creator-fueled Olympics in Paris! Creators are at the games in a big way this year for the…
My colleague Julia Hornstein has the lowdown on the creator-fueled Olympics in Paris! Creators are at the games in a big way this year for the…
Liked by Brandon Perlman
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