Brandon Rhoten

Brandon Rhoten

United States
13K followers 500+ connections

About

Chief Marketing Officer best known for building Wendy's digital/social, then helping to…

Activity

Join now to see all activity

Publications

Honors & Awards

  • Speaker: Adweek 2022

    Adweek

    https://newyork.advertisingweek.com/aw/schedule/speaker/-11229

  • Ad Age: Potbelly gives stressed out parents parking spots

    Ad Age

    https://adage.com/article/cmo-strategy/potbelly-gives-stressed-out-parents-parking-spots-sanity-silence-and-sustenance/2255121

  • "The moment brands are made"

    MediaPost

    https://www.mediapost.com/publications/article/350393/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+video-daily+%28MediaPost+%7C+Video+Daily%29

    Asked to speak on impact of virus and how marketers should respond.

  • Adweek: brands to watch for social

    AdWeek

    https://www.adweek.com/creativity/why-potbelly-is-the-brand-you-should-be-watching-for-social-creativity/amp/

  • BrandSmart Awards

    BrandSmart

    Judge, BrandSmart creative and strategic marketing awards, 2020.

  • CMO Rising Star

    CMO Club

    Top rising CMO star for 2018

  • Google CMO Academy 2018

    Google

  • Gold Pencil

    -

    http://www.oneclub.org/awards/theoneshow/-award/31016/nuggsforcarter

  • Speaker, Google Restaurant Summit, 2018

    Google

  • Clio for Social Media Campaign

    Clio

    Silver for #NuggsforCarter

    http://clios.com/awards/winner/30179?utm_content=buffer2a6f4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

  • 2 Silver, 1 Bronze Cannes Lion

    Cannes Lions

    2 Silver and 1 Bronze Cannes Lion for #NuggsForCarter Social Media campaign in PR.

  • Silver Cannes Lion

    Cannes Lions

    Silver Cannes Lion for "Twitter Beef" campaign.

  • Forbes: Inside Wendy's Social Media Success

    Forbes

    https://www.forbes.com/sites/tomward/2017/05/09/nuggs-and-sass-inside-wendys-social-media-secret-sauce/#48c421da2828

  • London International Awards (4)

    -

    For social media work

  • Keynote: ANA Digital & Social meeting

    ANA

    Spoke about how to build a marketing, digital and social team that gets noticed in the world.

  • Keynote: Word of Mouth Marketing Association Summit

    WOMMA

    https://www.facebook.com/WOMMA/videos/10155380686638689/

  • Keynote: Word of Mouth Marketing Conference, 2017

    WOMMA

    Spoke to why brands benefit from not being boring to consumers, especially in social media.

  • One Show book inclusion

    One Show Creative Awards

  • Shorty Award

    Shorty Awards

  • Winner, 2016 Film Craft U.S.H. Idea Awards for "Futbol en Todas Partes"​

    USH Idea Awards

    Wendy's first creative award for Hispanic marketing, for our 2016 Futbol campaign. Winner, 2016 Film Craft USH Idea Awards for "Futbol en Todas Partes."

  • Featured in Video Transformation Issue, Ad Week

    Adweek

    http://www.adweek.com/news/technology/after-11-years-digital-video-youtube-wants-take-tv-sized-budgets-171156

  • Featured, Think with Google

    Google

    https://www.thinkwithgoogle.com/case-studies/wendys-fires-up-youtube-advertising-presence-match-shifting-audience-viewership.html

  • Featured Speaker, Facebook 2016 Sales Conference

    Facebook

    Featured speaker to talk about modern media mix modeling and connecting media plans to sales at Facebook's Sales Conference 2016.

  • Google 2016 Sales Conference, Featured Case Study

    Google

    Featured case study at 2016 Google Sales Conference for modern media planning and execution.

  • Speaker, Blogwell Annual All-Member Conference

    SocialMedia.org

    Spoke to 200+ brands' top digital/social people at largest Social Media group conference of the year on converting a brand from pure traditional marketing modern media and communications mix that includes digital/social.

  • Adweek feature: Pinterest

    Adweek

    Featured for our presence on Pinterest and new ad units. http://www.adweek.com/news/technology/wendys-joins-pinterest-movement-these-cool-cinematic-pins-165238

  • Cannes Bronze Lion (2015)

    Cannes

    Cannes Lion in radio category for Spotify-based effort. Also six short-lists in the 2015 Awards.
    http://www.canneslionsarchive.com/winners/entry/580109/pretzel-bacon-cheeseburger-yes-yes-yes

  • Cannes Sliver Lion (2015)

    Cannes

    Cannes Silver Lion in branded content category for an LTO product campaign.
    http://www.canneslionsarchive.com/winners/entry/570574/pretzel-bacon-cheeseburger-yes-yes-yes

  • Mobile Disruptor

    ADX

    Featured as "Mobile Disruptor" at Mobile Marketing Association by AdX. http://www.theguardian.com/xad-partner-zone/2015/jun/04/mobile-disruptors-brandon-rhoten-wendys-video

  • MVP: Food & Beverage Marketing

    Simmer

    Named alongside Starbucks, Whole Foods, and Chipotle as building a top branded community in food/beverage. https://t.co/UnCisgqJpK

  • Speaker, 4A's Annual Conference

    4A's

    Spoke with Twitter and VML's CEO Jon Cook on developing award-winning work with major platforms. https://youtu.be/CTDnrq_qjRY

  • Speaker, Mobile Marketing Association NY Conference

    MMA

    Presented alongside Tumblr on developing effective native advertising to the Mobile Marketing Association's largest yearly conference.

  • Facebook featured success story

    Facebook

    Social media success featured in Facebook's annual publication. https://www.facebook.com/business/success/wendys

  • Mobile Marketing Association, North American Board

    MMA

    2015 North American Board Member

  • Twitter #influence 2015

    Twitter

    Featured by Twitter in the annual #influence printed publication. https://blog.twitter.com/2014/influencer-qa-with-wendys-the-story-behind-pretzellovesongs

  • WARC Award Council for Social Media Strategy

    WARC

    Award Committee, WARC. Warc's four annual prizes showcase the best in marketing communications. The Warc Prize for Innovation recognises innovation case studies in effective integrated communications; The Warc Prize for Social Strategy looks for examples of social ideas that drive business results; The Warc Prize for Asian Strategy rewards strategic cases in Asian markets; and the Admap Prize is an essay competition tackling key marketing issues.

  • Speaker, SocialMedia.org Member Conference

    SocialMedia.org

  • Mobile Marketing Association Smarties Award Jury

    MMA

  • Ad Age Top Digital Marketer, 2014

    Ad Age

    Ad Age's 2014 Top Digital Marketers: http://adage.com/article/digital/meet-ad-age-s-2014-top-digital-marketers/294931/#Rhoten

  • Cannes Silver Lion (2014)

    Cannes Lions

    Silver Lion for digital program produced for product launch. Two additional shortlists.

  • Effie

    Effie

    Won for digital program produced to support product launch. http://www.effie.org/case_studies/case/3145

  • Pencil

    Global Association for Creative Advertising and Design

    Won for program to launch a new Wendy's product.

  • Speaker, Adweek

    Facebook

    Spoke on behalf of Facebook on how their platform helps us with our business. Skip to the 22 minute mark in the video. http://adweek.mlbam.com/video/v30927297

    Also spoke on behalf of Millennial Media on mobile marketing at a separate event at Adweek.

  • Speaker, Adweek SM2 Mobile Conference

    Millennial Media

  • Wendy's International Director of the Year

    Wendy's International

    Wendy's chooses one Director each year to honor as having an impact on the business in 2012. I was chosen by senior staff in my first full year with the company. Also received the "Values Award" for "exemplifying Wendy's core values."

  • Speaker, Blogwell Social Media Conference

    Blogwell

    Spoke about how Wendy's uses social listening to make business decisions. See my rambling remarks here: http://vimeo.com/66653501.

  • Speaker, SXSW Conference

    SXSW

    Spoke about Wendy's social media presence, which is rocking, and social advertising. Panel hosted by ShareThis. See the talk here: http://vimeo.com/61644675

  • Adweek Silver Project Isaac Award

    Adweek

    Award for My Wendy's mobile App. First fast-food app to have a heavy focus on nutrition and on the desires of the consumer -- not just about finding a restaurant, but also about giving them what they want. You can even say how many calories you want for your meal and it'll give you options. Slick (says the guy who came up with it). Check it out at wendys.com/app. Built with the help of Resource Interactive and my awesome team at Wendy's.

Recommendations received

More activity by Brandon

View Brandon’s full profile

  • See who you know in common
  • Get introduced
  • Contact Brandon directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Brandon Rhoten

Add new skills with these courses