“I had the privilege to work with Brandon for three years at Wendy's. Brandon is one of the most talented young leaders I have had the opportunity to work with. He is a visionary, seeing the world as it can be. He inspires others with his vision for the future, and he delivers the goods. Wendy's "exploded" our digital program under Brandon's leadership, and he has the brand on the forefront in the consumer marketing industry. Keep it up, Brandon, you are just getting started!”
About
Chief Marketing Officer best known for building Wendy's digital/social, then helping to…
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Liked by Brandon Rhoten
Publications
Honors & Awards
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Speaker: Adweek 2022
Adweek
https://newyork.advertisingweek.com/aw/schedule/speaker/-11229
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Ad Age: Potbelly gives stressed out parents parking spots
Ad Age
https://adage.com/article/cmo-strategy/potbelly-gives-stressed-out-parents-parking-spots-sanity-silence-and-sustenance/2255121
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"The moment brands are made"
MediaPost
https://www.mediapost.com/publications/article/350393/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+video-daily+%28MediaPost+%7C+Video+Daily%29
Asked to speak on impact of virus and how marketers should respond. -
Adweek: brands to watch for social
AdWeek
https://www.adweek.com/creativity/why-potbelly-is-the-brand-you-should-be-watching-for-social-creativity/amp/
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BrandSmart Awards
BrandSmart
Judge, BrandSmart creative and strategic marketing awards, 2020.
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CMO Rising Star
CMO Club
Top rising CMO star for 2018
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Google CMO Academy 2018
Google
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Gold Pencil
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http://www.oneclub.org/awards/theoneshow/-award/31016/nuggsforcarter
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Speaker, Google Restaurant Summit, 2018
Google
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Clio for Social Media Campaign
Clio
Silver for #NuggsforCarter
http://clios.com/awards/winner/30179?utm_content=buffer2a6f4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer -
2 Silver, 1 Bronze Cannes Lion
Cannes Lions
2 Silver and 1 Bronze Cannes Lion for #NuggsForCarter Social Media campaign in PR.
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Silver Cannes Lion
Cannes Lions
Silver Cannes Lion for "Twitter Beef" campaign.
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Forbes: Inside Wendy's Social Media Success
Forbes
https://www.forbes.com/sites/tomward/2017/05/09/nuggs-and-sass-inside-wendys-social-media-secret-sauce/#48c421da2828
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London International Awards (4)
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For social media work
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Keynote: ANA Digital & Social meeting
ANA
Spoke about how to build a marketing, digital and social team that gets noticed in the world.
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Keynote: Word of Mouth Marketing Association Summit
WOMMA
https://www.facebook.com/WOMMA/videos/10155380686638689/
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Keynote: Word of Mouth Marketing Conference, 2017
WOMMA
Spoke to why brands benefit from not being boring to consumers, especially in social media.
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One Show book inclusion
One Show Creative Awards
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Shorty Award
Shorty Awards
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Winner, 2016 Film Craft U.S.H. Idea Awards for "Futbol en Todas Partes"
USH Idea Awards
Wendy's first creative award for Hispanic marketing, for our 2016 Futbol campaign. Winner, 2016 Film Craft USH Idea Awards for "Futbol en Todas Partes."
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Featured in Video Transformation Issue, Ad Week
Adweek
http://www.adweek.com/news/technology/after-11-years-digital-video-youtube-wants-take-tv-sized-budgets-171156
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Featured, Think with Google
Google
https://www.thinkwithgoogle.com/case-studies/wendys-fires-up-youtube-advertising-presence-match-shifting-audience-viewership.html
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Featured Speaker, Facebook 2016 Sales Conference
Facebook
Featured speaker to talk about modern media mix modeling and connecting media plans to sales at Facebook's Sales Conference 2016.
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Google 2016 Sales Conference, Featured Case Study
Google
Featured case study at 2016 Google Sales Conference for modern media planning and execution.
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Speaker, Blogwell Annual All-Member Conference
SocialMedia.org
Spoke to 200+ brands' top digital/social people at largest Social Media group conference of the year on converting a brand from pure traditional marketing modern media and communications mix that includes digital/social.
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Adweek feature: Pinterest
Adweek
Featured for our presence on Pinterest and new ad units. http://www.adweek.com/news/technology/wendys-joins-pinterest-movement-these-cool-cinematic-pins-165238
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Cannes Bronze Lion (2015)
Cannes
Cannes Lion in radio category for Spotify-based effort. Also six short-lists in the 2015 Awards.
http://www.canneslionsarchive.com/winners/entry/580109/pretzel-bacon-cheeseburger-yes-yes-yes -
Cannes Sliver Lion (2015)
Cannes
Cannes Silver Lion in branded content category for an LTO product campaign.
http://www.canneslionsarchive.com/winners/entry/570574/pretzel-bacon-cheeseburger-yes-yes-yes -
Mobile Disruptor
ADX
Featured as "Mobile Disruptor" at Mobile Marketing Association by AdX. http://www.theguardian.com/xad-partner-zone/2015/jun/04/mobile-disruptors-brandon-rhoten-wendys-video
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MVP: Food & Beverage Marketing
Simmer
Named alongside Starbucks, Whole Foods, and Chipotle as building a top branded community in food/beverage. https://t.co/UnCisgqJpK
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Speaker, 4A's Annual Conference
4A's
Spoke with Twitter and VML's CEO Jon Cook on developing award-winning work with major platforms. https://youtu.be/CTDnrq_qjRY
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Speaker, Mobile Marketing Association NY Conference
MMA
Presented alongside Tumblr on developing effective native advertising to the Mobile Marketing Association's largest yearly conference.
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Facebook featured success story
Facebook
Social media success featured in Facebook's annual publication. https://www.facebook.com/business/success/wendys
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Mobile Marketing Association, North American Board
MMA
2015 North American Board Member
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Twitter #influence 2015
Twitter
Featured by Twitter in the annual #influence printed publication. https://blog.twitter.com/2014/influencer-qa-with-wendys-the-story-behind-pretzellovesongs
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WARC Award Council for Social Media Strategy
WARC
Award Committee, WARC. Warc's four annual prizes showcase the best in marketing communications. The Warc Prize for Innovation recognises innovation case studies in effective integrated communications; The Warc Prize for Social Strategy looks for examples of social ideas that drive business results; The Warc Prize for Asian Strategy rewards strategic cases in Asian markets; and the Admap Prize is an essay competition tackling key marketing issues.
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Speaker, SocialMedia.org Member Conference
SocialMedia.org
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Mobile Marketing Association Smarties Award Jury
MMA
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Ad Age Top Digital Marketer, 2014
Ad Age
Ad Age's 2014 Top Digital Marketers: http://adage.com/article/digital/meet-ad-age-s-2014-top-digital-marketers/294931/#Rhoten
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Cannes Silver Lion (2014)
Cannes Lions
Silver Lion for digital program produced for product launch. Two additional shortlists.
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Effie
Effie
Won for digital program produced to support product launch. http://www.effie.org/case_studies/case/3145
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Pencil
Global Association for Creative Advertising and Design
Won for program to launch a new Wendy's product.
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Speaker, Adweek
Facebook
Spoke on behalf of Facebook on how their platform helps us with our business. Skip to the 22 minute mark in the video. http://adweek.mlbam.com/video/v30927297
Also spoke on behalf of Millennial Media on mobile marketing at a separate event at Adweek. -
Speaker, Adweek SM2 Mobile Conference
Millennial Media
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Wendy's International Director of the Year
Wendy's International
Wendy's chooses one Director each year to honor as having an impact on the business in 2012. I was chosen by senior staff in my first full year with the company. Also received the "Values Award" for "exemplifying Wendy's core values."
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Speaker, Blogwell Social Media Conference
Blogwell
Spoke about how Wendy's uses social listening to make business decisions. See my rambling remarks here: http://vimeo.com/66653501.
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Speaker, SXSW Conference
SXSW
Spoke about Wendy's social media presence, which is rocking, and social advertising. Panel hosted by ShareThis. See the talk here: http://vimeo.com/61644675
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Adweek Silver Project Isaac Award
Adweek
Award for My Wendy's mobile App. First fast-food app to have a heavy focus on nutrition and on the desires of the consumer -- not just about finding a restaurant, but also about giving them what they want. You can even say how many calories you want for your meal and it'll give you options. Slick (says the guy who came up with it). Check it out at wendys.com/app. Built with the help of Resource Interactive and my awesome team at Wendy's.
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