“Breana is a brilliant strategist and change agent who transforms and future-proofs businesses. Breana and I worked together for 2 years to build and implement Gap Inc.'s Product Innovation Center. Breana's superpower of strategic wizardry resulted in new product launches, culture shifts and long range innovation plans that drove the growth of Gap Inc.'s brand portfolio. While at Gap Inc., Breana was a highly valued and sought after executive thought partner, and brought a lot of energy and creativity to unlock key challenges & opportunities across the enterprise. It is without hesitation that I strongly recommend Breana if you are looking for a phenomenal transformational strategist and leader.”
Breana Teubner
San Francisco, California, United States
4K followers
500+ connections
San Francisco, California, United States
4K followers
500+ connections
Contributions
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How can you use data analytics to personalize your content marketing for different segments?
Most marketers focus on time-bound purchase cohorts, which can be impersonal. Think outside the box to include not just information about a customer’s transaction history, or even their demographic info, but also how they want to engage with you as brand. For example, they may want to co-create your next product, be an ambassador, or create UGC for marketing campaigns. Being them into your brand and build a personal relationship with them.
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How can customer co-creation improve product development?
Customer co-creation for CPG brands can help with demand planning and optimize marketing spend. Bringing customers into the new product development process can help shape not only the product features, but also the marketing copy. Simply ask customers what problems they have, and use the same language to describe your product’s benefits. Use the principle of reciprocity to activate your customers to help spread the word about a new product launch they helped co-create. There is a great platform that can help you called TYB (www.TYB.xyz)
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You’re struggling to get your point across with data visualization. What’s the best way to improve?
I start with the story first, knowing what the audience needs to hear. Then I use the data to make a point in the story. For example, if a client wants to grow store sales, I’d first show how growth looks for a company with high store sales growth, then layer in the clients store sales growth. The gaps can then be the 2-3 points of where to focus.
Activity
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I am ready to hit the stage at Western States Acquirers Association 2024 in Las Vegas! Join us on Thursday, September 18, from 3:15-4 PM in the…
I am ready to hit the stage at Western States Acquirers Association 2024 in Las Vegas! Join us on Thursday, September 18, from 3:15-4 PM in the…
Liked by Breana Teubner
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Big kudos to Acquired Podcast for getting 6,000 people into a stadium to watch a podcast. IRL entertainment wins everytime.
Big kudos to Acquired Podcast for getting 6,000 people into a stadium to watch a podcast. IRL entertainment wins everytime.
Liked by Breana Teubner
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What a feature in Forbes today from Stephanie Hirschmiller on NARS Cosmetics omni-experience strategy in support of the all-new (ultra-luxe!)…
What a feature in Forbes today from Stephanie Hirschmiller on NARS Cosmetics omni-experience strategy in support of the all-new (ultra-luxe!)…
Liked by Breana Teubner
Experience
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Education
Volunteer Experience
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Member Of The Board Of Advisors
Nomi Network
- Present 6 years
Human Rights
Nomi Network is a vital nonprofit economic development agency fighting human trafficking in India, Cambodia, and the US. We use emerging technology to provide training and job opportunities, workforce and community development services, and products made by our trainees for brands aiming to develop a more ethical and transparent supply chain.
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Advisor
Watch Duty
- Present 2 years 3 months
Disaster and Humanitarian Relief
Watch Duty provides real-time push notifications about wildfires in California: https://www.watchduty.org/
Courses
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Advanced Business Case Modeling
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Advanced M&A Training - Retail & Consumer
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Corporate Finance
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Job Manager Training
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Marketing - Branding Strategy
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Mergers & Acquisitions
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Product Management Bootcamp
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SQL Bootcamp
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Stanford University's Center for Compassion and Altruism Research & Eduction, Compassion Cultivation Training
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Languages
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Spanish
Professional working proficiency
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German
Elementary proficiency
Recommendations received
2 people have recommended Breana
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Great to be in person with the people who are usually squares on a screen! Alliance of Licensed Medicare Insurance Agencies had several meetings this…
Great to be in person with the people who are usually squares on a screen! Alliance of Licensed Medicare Insurance Agencies had several meetings this…
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✈ Headed to NY next week (Sept 16 - 19) for CEW's Beauty Expo & Beauty Independent's Beacon Award cocktail party! If you are in NY, let’s connect…
✈ Headed to NY next week (Sept 16 - 19) for CEW's Beauty Expo & Beauty Independent's Beacon Award cocktail party! If you are in NY, let’s connect…
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Amazing work by the Savage X Fenty international team and the seamless launch of incredible product at Selfridges. Watch this space for more launches…
Amazing work by the Savage X Fenty international team and the seamless launch of incredible product at Selfridges. Watch this space for more launches…
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Be like Taylor Swift and Post Malone; curious and winning. Book a demo with TYB today to learn about the next generation of loyalty.
Be like Taylor Swift and Post Malone; curious and winning. Book a demo with TYB today to learn about the next generation of loyalty.
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After an amazing year with our first cohort and a fantastic first IRL event, we are so excited to formally introduce Girl Math Capital and…
After an amazing year with our first cohort and a fantastic first IRL event, we are so excited to formally introduce Girl Math Capital and…
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