Brendan Hurley, MSM, CMM
Alexandria, Virginia, United States
2K followers
500+ connections
About
Brendan is a senior level marketing and communications leader with experience in the…
Articles by Brendan
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2019 will be a BIG year at Goodwill of Greater Washington
2019 will be a BIG year at Goodwill of Greater Washington
By Brendan Hurley, MSM, CMM
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Video Job Interviews: The Good, The Bad, and the Uncomfortable
Video Job Interviews: The Good, The Bad, and the Uncomfortable
By Brendan Hurley, MSM, CMM
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The Technological Evolution of Donated Goods
The Technological Evolution of Donated Goods
By Brendan Hurley, MSM, CMM
Activity
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We are so proud of the Goodwill Excel Center DC community. The new School Year is always a joyful time at our tuition-free school!
We are so proud of the Goodwill Excel Center DC community. The new School Year is always a joyful time at our tuition-free school!
Liked by Brendan Hurley, MSM, CMM
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This was such a great experience! And you know I love wearing a hard hat. 👷♀️ Using power tools (yep, I used 4 different drill types - or is it one…
This was such a great experience! And you know I love wearing a hard hat. 👷♀️ Using power tools (yep, I used 4 different drill types - or is it one…
Liked by Brendan Hurley, MSM, CMM
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Goodwill of Greater Washington's Sustainability Center was host to hundreds of Goodwill colleagues from the US and internationally. Cynthia Andela…
Goodwill of Greater Washington's Sustainability Center was host to hundreds of Goodwill colleagues from the US and internationally. Cynthia Andela…
Liked by Brendan Hurley, MSM, CMM
Experience
Education
Licenses & Certifications
Publications
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An Inside Look at the Goodwill of Greater Washington’s Digital Strategy
Conductor
This is the story of the evolution of the Goodwill of Greater Washington team’s SEO knowledge and digital strategy, straight from their digital marketing team.
In December 2012, DCGoodwill.org had an average rank of 36 for all their target keywords. After their first year of using the Searchlight platform, they’ve jumped up to an average of 17, an increase of 19 ranking positions.Other authorsSee publication -
The Fashion of Goodwill - A Social Media Case Study
King Fellows / Goodwill Industries International
A white paper on Goodwill of Greater Washington's innovative approach to repositioning its retail operations through an integrated social, digital and experiential marketing campaign called "The Fashion of Goodwill". The effort transformed how consumers view Goodwill retail stores, leading to an improved brand reputation, increased sales and a replicable model for other Goodwill agencies around the country.
Courses
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Basic HTML
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Honors & Awards
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Oncon Icon Top 50 Marketers in America 2020
Oncon Icon Awards
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2017 Trending 40 Association Innovators
DCA Live
Top Association & Nonprofit Innovators in the greater Washington, DC region.
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2014 EXCEL Gold Medal Winner for "Best Social Media Strategy"
Association Media & Publishing
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2014 EXCEL Silver Medal Winner for "Best Mobile Application"
Association Media & Publishing
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2011 National Nonprofit Marketer of the Year Award
American Marketing Association
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2010 "Top 20 CMOs"
SmartCEO Magazine
Top 20 CMOs in the Greater Washington/Baltimore region
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2008 "M" Award for Best Integrated Marketing Campaign: Consumer/Retail
American Marketing Association
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2008 "M" Award for Best Integrated Mktg. Campaign: On a Shoestring budget
American Marketing Association
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2008 "M" Award for Best Internet Marketing Campaign
American Marketing Association
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2006 REBRAND 100 International Distinction for retail store rebranding campaign
REBRAND 100
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2002 Buddy Award (Clear Channel - Washington Employee of the Year)
Clear Channel Communications
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2001 Achievement in Radio Award: Best Community Event
March of Dimes
Expo for the Cure
Organizations
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CMO Leadership Circle
Advisory Council / Founding Member
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Leadership Greater Washington
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- Present -
Playworks DC
Board Member
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American Marketing Association
President
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6 people have recommended Brendan
Join now to viewMore activity by Brendan
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In person connections are so important. Over the past day and a half Goodwill of Central and Coastal Virginia hosted learning and development…
In person connections are so important. Over the past day and a half Goodwill of Central and Coastal Virginia hosted learning and development…
Liked by Brendan Hurley, MSM, CMM
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I am still feeling amazed as I write this. I am inspired by the fact that Goodwill of Greater Washington, a workforce development, local nonprofit…
I am still feeling amazed as I write this. I am inspired by the fact that Goodwill of Greater Washington, a workforce development, local nonprofit…
Liked by Brendan Hurley, MSM, CMM
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Summer tried to sneak away with that fall🍂-like weather last week, but I’m not ready to say goodbye just yet! 😎🌻 Bringing out this super chilled…
Summer tried to sneak away with that fall🍂-like weather last week, but I’m not ready to say goodbye just yet! 😎🌻 Bringing out this super chilled…
Liked by Brendan Hurley, MSM, CMM
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This pup already told us he is coming to this Saturday’s Goodwill Donation Drive at the Friendship Heights Alliance Summer Maker’s Market & Festival!…
This pup already told us he is coming to this Saturday’s Goodwill Donation Drive at the Friendship Heights Alliance Summer Maker’s Market & Festival!…
Liked by Brendan Hurley, MSM, CMM
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Ya'll. I'm over the moon excited to participate in the AI for Marketers Summit in November! If you've known me for a while, you know I've gone from…
Ya'll. I'm over the moon excited to participate in the AI for Marketers Summit in November! If you've known me for a while, you know I've gone from…
Liked by Brendan Hurley, MSM, CMM
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PULVERIZER NEWS Goodwill of Greater Washington is working to keep donated items out of landfills. Their new GP-Megamini recycles unusable glass back…
PULVERIZER NEWS Goodwill of Greater Washington is working to keep donated items out of landfills. Their new GP-Megamini recycles unusable glass back…
Liked by Brendan Hurley, MSM, CMM
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Ana Victoria Espino De Santiago became the first lawyer with Down Syndrome. The 25-year-old from Zacatecas, Mexico, graduated from law school, which…
Ana Victoria Espino De Santiago became the first lawyer with Down Syndrome. The 25-year-old from Zacatecas, Mexico, graduated from law school, which…
Liked by Brendan Hurley, MSM, CMM
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These two Goodwill Team Members shined bright on this sunny day at our Liberia Avenue - Manassas, VA location! ☀️ Gissell and Rafael were…
These two Goodwill Team Members shined bright on this sunny day at our Liberia Avenue - Manassas, VA location! ☀️ Gissell and Rafael were…
Liked by Brendan Hurley, MSM, CMM
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What an inspiring and dynamic Sustainability summit hosted by Goodwill of Greater Washington and Goodwill Industries International. The amount of…
What an inspiring and dynamic Sustainability summit hosted by Goodwill of Greater Washington and Goodwill Industries International. The amount of…
Liked by Brendan Hurley, MSM, CMM
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Lunch this afternoon (Founding Farmers--Potomac, MD) with one of my proteges Miles Haynes before he heads off to college.
Lunch this afternoon (Founding Farmers--Potomac, MD) with one of my proteges Miles Haynes before he heads off to college.
Liked by Brendan Hurley, MSM, CMM
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Honored to moderate an amazing panel at the first annual Goodwill Sustainability Summit. Three amazing CEO's, Catherine Meloy Colleen Morrone Lisa…
Honored to moderate an amazing panel at the first annual Goodwill Sustainability Summit. Three amazing CEO's, Catherine Meloy Colleen Morrone Lisa…
Liked by Brendan Hurley, MSM, CMM
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