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We help GTM Teams at PLG companies:
1. Identify which product signals matter the most…
Articles by Brendan
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The Most Important Outbound Metric that No One is Talking About
The Most Important Outbound Metric that No One is Talking About
By Brendan Short
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How can you use email to network more effectively with prospects?
There are three things to consider when considering emailing a prospect: 1. Ideal Customer Profile. Is this company a good fit for my product or service? Usually these identifiers are things like Industry, Size of Company, Location, etc. 2. Key Buyer Personas. Is this person a good fit for my product or service? Usually this is identified based on the Title, Role, or Department. 3. Messaging. Choosing a message that will resonate with this prospect. If you have empathy for what they’re trying to accomplish and if/how your product t or service can help them achieve these goals.
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