Brian Kessman

“Having known Brian for several years, I can say that he has a deep, insightful knowledge of the marketing industry - both on in-house teams and outside agencies. Brian has been able to leverage that knowledge to initially develop and then expand our product direction. He first joined us as a consultant, then as our Director of Product Management, and later, as an overall business advisor for many on our leadership team. From Brian's consulting background, he has great experience facilitating strategic planning sessions and organizational alignment initiatives. Recently, he was instrumental in focusing our strategy to refine our market position by leading us through a set of thorough and thoughtful work sessions that really challenged our internally held beliefs. This effort was truly transformational for our thinking as a company. Through this work and his other related initiatives, he's helped us achieve greater focus, clarity, and organizational alignment across our functional areas. Brian is also a great presenter and educator, creating our internal employee learning and development program, Lytho Academy. Through this program, he regularly educates our staff on the marketing industry helping them become more confident and successful in their roles. I truly enjoy working with Brian for his knowledge, professionalism, industry insights, and the overall impact he's had to date on our company.”

“As Head of Business Strategy, Brian’s role at Lytho is multifaceted. He covers areas of the business including market and opportunity identification, company positioning, analyst relations, industry education, and work on M&A. Brian handles each aspect with intelligence, professionalism, and grace. His depth and expertise in the industry is what sets Brian apart. His many years working with in-house agency teams helps him quickly understand what might be a strategic advantage for Lytho, versus what might be a blind alley. He briefs analysts and leads education programs – whether for employees or for prospects - with calm authority. He’s equally comfortable leading C-level executives through strategic options, collaborating with the team on educational content, or working one-to-one with team members to optimize their process and increase both creativity and efficiency. Brian adds value to the team not only because of what he knows, but because of who he is. He is a rare individual indeed, and I count myself lucky to have worked with - and learned from - him.”