Brian Ley

“Brian is among the best Insights leaders I have encountered in my career. We worked closely together as cross-functional partners building an innovation team at Tyson at the request of the company’s board of directors. His leadership, creativity and drive helped us exceed many of our goals and establish modern innovation processes adopted by the rest of the organization. I was particularly impressed by Brian’s creativity and willingness to take smart risks. Although classically trained, he’s never afraid to rewrite the playbook to identify and assess innovation opportunities. He’s excellent at constructively challenging his team to think differently, and his candor and ability to communicate with succinct stories quickly built credibility and influence with key decision-makers. On top of that, his demeanor ensures people enjoy their work and have fun along the way. Any organization focused on building strong brands and successful innovation would be fortunate to have Brian on its leadership team.”

“It's rare to come across an Insights partner as creative and forward-thinking as Brian Ley. He has the ideal balance of creativity, analytical skills, and influence, making him one of the best leaders I've worked with in his field. I had the pleasure of working with Brian for four years at Tyson, where we collaborated on multiple critical projects with visibility at the most senior levels of the organization. He elevated the relationship and outcome between the Brand Design and Consumer insights teams; he models excellent behavior for his team, significantly impacting Tyson's culture. As the leader of Brand Design, I value Brian's perspectives as they are consistently thoughtful and nuanced. He understands the role of Brand Design Strategy. He respects our discipline by offering well-considered input that directly connects to our overarching brand strategy rather than opinions for the sake of feedback. He is highly trusted and sought after across the organization for his objective and thoughtful POVs related to Brand Design and overall Brand Strategy. Brian is highly creative in his approach to getting close to consumers, understanding opportunities, and measuring success; he relentlessly moved the needle on innovative methods that helped our team elevate and transform the Brand Design at Tyson and deliver best-in-class designs for existing and new brands. His candid voice is highly influential and masterful at telling a story that inspires action. I highly recommend Brian to anyone seeking an extraordinary subject matter expert, colleague, and human being to join their leadership team and organization.”